HALKLA İLİŞKİLERİN İŞLETMELERİN KRİZ DÖNEMLERİNDEKİ ROLÜ VE ÖNEMİ

Yıl 1999, Cilt: 2 Sayı: 12, 251 – 254, 10.06.1999

Nurhan BABÜR TOSUN

https://doi.org/10.14783/maruoneri.691322

Öz

Became of Management’s either environmental factors or cooperative factors their finding themselves in acriris is a quite possibility. Public Relation which has the responsibility of collecting and delivering information during the crisis, as long as it applies the tactigues up to the management, product and communication, according, to the purpose, the manager in crisis, besides over coming the crisis, completes the constitution process successfully and can possibly gain a positive image in a short while.

Anahtar Kelimeler

halkla ilişkiler, kriz yönetimi

Kaynakça

• [1] -Jefkins, Frank. Public Relations for Your Business Mercury Business. London 1990
• [2] -Erromel, Mahmut. Micheal Bourn The Role of Accounting Information Systems in An Organization Experiencing Finançai Crisis. Accounting Org and Society Vol. 15 Issue 5 1990
• [3] -Özdemir, Aylin. Kriz Yönetimi ve … Ege Yayın. İzmir, 1994
• [4] -Winner, Paul. Effective PR Management, A Guide to Corpaorate Success Kagon Page London, 1990
• [5] -Meyers, G.C. When It Hits the Fun: The Managing The Nine Crisis of Business Hougton Mifflin Boston 1986
• [6] -LittIe John, R.F. Crisis Management: A Team Approach AMA Membership Pub. NY. 1983
• [7] -Fraizer, F. Moore, Public Relations. 1985
• [8] -Tokat. Bülent. Şerbetçi, Derya. İşletmecilik Bilgisi İst. 1998
• [9] -Mucuk. İsmet. Pazarlama İlkeleri Der.Yay. İst. 1994
• [10] -Jefkins, Frank. Public Relations Techniques. Heineman Profesional Pub. Oxford 1989
• [11] -Reinhardl. Claudio. Handle a Crisis Public Relation Journal Vol.43 No:l 1 Nov 1987
• Berstein Jonathan. The 10 Steps of Crisis Management Security Management V.34 Iss.3 YY. BY. March 1990
• Peltekoğlu, Filiz. Kriz Yönetiminde Halkla İlişkilerin İşlevi Verimlilik Dergisi Milli Prodüktivite Merkezi Yayını Ankara 1992

Ayrıntılar

Kaynak Göster

Download or read online: Click here