Üniversite Öğrencilerinin Ekran Ötesindeki Bağımlılık Serüveni: Tiktok Kullanım Motivasyonları Ve Bağımlılık Arasındaki İlişki

Yıl 2024, Cilt: 11 Sayı: 2, 715 – 737, 30.07.2024

Şükrü Balcı Tuğçe Esin Akgül Fatma Kübra Astam

https://doi.org/10.17680/erciyesiletisim.1442074

Öz

Nowadays, social media platforms, which serve different purposes, are becoming an area where research on individuals’ usage habits and possible addictions on these platforms is becoming increasingly important. Among social networks, prominent platforms such as TikTok stand out with their unique features and constitute an important research area in order to make sense of users’ motivations and possible addiction risks. This study aims to determine the relationship between TikTok usage motivations of university students and TikTok addiction. In this context, this study, which was conducted with 400 volunteer participants from Anadolu University, Osmangazi University and Eskişehir Technical University in Eskişehir, examines the relationship between TikTok usage motivations and addiction. As a result of the findings, it was determined that TikTok addiction increased as the motivations of “information, personal identity, integration and social interaction and entertainment” increased. In addition, in the analyzes, it was determined that “information” motivation and “integration and social interaction” motives were higher in women than in men. The findings obtained lay the foundation for understanding the reasons for using TikTok and potential addiction risks.

Anahtar Kelimeler

TikTok, TikTok Usage Motives, TikTok Addiction, Effect, University Student.

Kaynakça

  • Ahlse, J., Nilsson, F., & Sandström, N. (2020). It's time to TikTok: Exploring Generation Z's motivations to participate in #Challenges. https://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48708
  • Aşçı, S. (2023). TikTok'un Sosyal Göstergebilimsel Yönleri Üzerine Bir Değerlendirme. Ege Üniversitesi İletişim Fakültesi Medya ve İletişim Araştırmaları Hakemli E-Dergisi, 13, Article 13. https://doi.org/10.56075/egemiadergisi.1352576
  • Atalay, Z., & Tamkoç, B. (2022). TikTok Kullanan Gençlerin Kendilik Algılarının İncelenmesi. Sosyal Sağlık Dergisi, 2 (2), 17-35.
  • Büyüköztürk, Y. D. D. Ş. (2002). Faktör Analizi: Temel Kavramlar ve Ölçek Geliştirmede Kullanımı. Kuram ve Uygulamada Eğitim Yönetimi, 32(32), s.470-483.
  • Byrne, B. M. (2016). Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming. Routledge.
  • Chen, J. S. (2021). TikTok Addiction Scale: Reliability and Validity. https://doi.org/10.17605/OSF.IO/YQU4R
  • Creswell, J. W. (2017). Araştırma deseni nitel, nicel ve karma yöntem yaklaşımları. (S. B. Demir Çev.), Eğiten Kitap.
  • Cohen, J. (1988). Statistical power analysis for the behavioral sciences. Routledge. https://doi.org/10.4324/9780203771587
  • Dias, P., & Duarte, A. (2022). TikTok Practices among Teenagers in Portugal: A Uses & Gratifications Approach. Journalism and Media, 3(4), Article 4. https://doi.org/10.3390/journalmedia3040041
  • Digital (2023, Ocak 26). We Are Social UK. https://wearesocial.com/uk/blog/2023/01/digital-2023/
  • Escamilla-Fajardo, P., Alguacil, M., & López-Carril, S. (2021). Incorporating TikTok in higher education: Pedagogical perspectives from a corporal expression sport sciences course. Journal of Hospitality, Leisure, Sport & Tourism Education, 28, 100302. https://doi.org/10.1016/j.jhlste.2021.100302
  • Eskiler, E. & Altunışık, R. (2017), The Mediation Role of Brand Commitment on The Effect of Role Model Behavior on Wom and Repurchasing Intention. International Journal of Management Economics and Business, ICMEB17 Special Issue, 687-696.
  • Fahruni, F. E., Wiryosutomo, H. W., & Roesminingsih, M. V. (2022). Differences in the Level of Tiktok Addiction Between Males and Females Student in Secondary Education in Menganti Sub-District Gresik District. ELS Journal on Interdisciplinary Studies in Humanities, 5(3), 432-438. https://doi.org/10.34050/elsjish.v5i3.22574
  • Falgoust, G., Winterlind, E., Moon, P., Parker, A., Zinzow, H., & Chalil Madathil, K. (2022). Applying the uses and gratifications theory to identify motivational factors behind young adult’s participation in viral social media challenges on TikTok. Human Factors in Healthcare, 2, 100014. https://doi.org/10.1016/j.hfh.2022.100014
  • Francisco, M. E. Z., & Ruhela, S. (2021). Investigating TikTok as an AI user platform. 2021 2nd International Conference on Computation, Automation and Knowledge Management (ICCAKM), 293-298. https://doi.org/10.1109/ICCAKM50778.2021.9357752
  • Gül Ünlü, D., Kuş, O., Göksu, O., (2020). “Videolarda Gerçek Hayattaki Gibi Değilim, Rol Yapmaktayım”: TikTok Kullanıcılarının Benlik Performansları Üzerine Bir İnceleme. Intermedia International e-journal, 7(12), 115-128. https://doi.org/10.21645/intermedia.2020.70
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (1998). Multivariate data analysis. Uppersaddle River. Multivariate Data Analysis (5th ed) Upper Saddle River, 5(3), 207-219.
  • Hair, J. F. J., Black, W. C., Babin, B. J. ve Anderson, R. E. (2010). Multivariate Data Analysis, Seventh Edition Prentice Hall.
  • Haridy, N. A. M. (2022). Mania and addiction of university’s youth for Tik-Tok: A proposed model for studying the excessive use of social media sites. The Egyptian Journal of Media Research, 2022(80), 1385-1419. https://doi.org/10.21608/ejsc.2022.267308
  • Husin, N. A., Khairi, M. S. H., Nazeri, N. S. M., & Mariyanti, E. (2022). Why University Students are addicted to Short Video TikTok?: A Malaysian Case. Sociometry Journal of Social Science, Art and Humanity, 2(2). https://scholar.google.com/scholar?cluster=17354496718209523003&hl=en&oi=scholarr
  • Hooper, D., Coughlan, J., & Mullen, M. R. (2008). Structural equation modelling: guidelines for determining model fit. Electronic Journal of Business Research, 6(1), 53-60.
  • Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55, https://doi.org/10.1080/10705519909540118
  • Karasar, N. (2005). Bilimsel araştırma yöntemi: kavramlar ilkeler teknikler. Nobel Yayıncılık.
  • Kaur, P. (2020). Tik-Tok: Influence on Youth in India. PalArch’s Journal of Archaeology of Egypt/Egyptology, 17(6), 4194-4207.
  • Kızılkaya, Z. Z. (2022). Gençlerin TikTok Kullanım ve Doyumu Üzerine Nitel Bir Araştırma. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi, 10(1), 231-247. https://doi.org/10.18506/anemon.962352
  • Kobak, K. (2022). #TikTokkapansın Hareketi: Twitter’da Sosyal Ağ Analizi. MANAS Sosyal Araştırmalar Dergisi, 11(1), 309-319. https://doi.org/10.33206/mjss.935068
  • Kuş, O., Gül Ünlü, D., & Göksu, O. (2022). TikTok: Sosyal Medyada Bir Paradigma Dönüşümü. http://acikerisim.istanbul.edu.tr/handle/20.500.12627/180648
  • Lu, X., & Lu, Z. (2019). Fifteen Seconds of Fame: A Qualitative Study of Douyin, A Short Video Sharing Mobile Application in China. Içinde G. Meiselwitz (Ed.), Social Computing and Social Media. Design, Human Behavior and Analytics (C. 11578, ss. 233-244). Springer International Publishing. https://doi.org/10.1007/978-3-030-21902-4_17
  • Maguire, S. L., & Pellosmaa, H. (2022). Depression, Anxiety, and Stress Severity Impact Social Media Use and TikTok Addiction.
  • Marengo, D., Angelo Fabris, M., Longobardi, C., & Settanni, M. (2022). Smartphone and social media use contributed to individual tendencies towards social media addiction in Italian adolescents during the COVID-19 pandemic. Addictive Behaviors, 126, 107204. https://doi.org/10.1016/j.addbeh.2021.107204
  • Meng, K. S., & Leung, L. (2021). Factors influencing TikTok engagement behaviors in China: An examination of gratifications sought, narcissism, and the Big Five personality traits. Telecommunications Policy, 45(7), 102172. https://doi.org/10.1016/j.telpol.2021.102172
  • Meydan, C. H., & Şeşen, H. (2011). Yapısal eşitlik modellemesi AMOS uygulamaları. Detay Yayıncılık.
  • Miranda, S., Trigo, I., Rodrigues, R., & Duarte, M. (2023). Addiction to social networking sites: Motivations, flow, and sense of belonging at the root of addiction. Technological Forecasting and Social Change, 188, 122280.
  • Mumtazah, F. F. (2022). Ujı Valıdıtas Dan Relıabılıtas Alat Ukur TikTok Addıctıon. (Doctoral dissertation, Universitas Pendidikan Indonesia). http://repository.upi.edu
  • Nuzuli, A. K. (2022). Motives for Using Tik Tok in Uses and Gratification Theory Perspective. Komunika: Jurnal Dakwah dan Komunikasi, 16(1), 15-26.
  • Omar, B., & Dequan, W. (2020). Watch, share or create: The influence of personality traits and user motivation on TikTok mobile video usage. https://www.learntechlib.org/p/216454/
  • Qin, Y., Omar, B., & Musetti, A. (2022). The addiction behavior of short-form video app TikTok: The information quality and system quality perspective. Frontiers in Psychology, 13, 932805.
  • Roberts, J. A., & David, M. E. (2023). Instagram and TikTok Flow States and Their Association with Psychological Well-Being. Cyberpsychology, Behavior, and Social Networking, 26(2), 80-89. https://doi.org/10.1089/cyber.2022.0117
  • Sabir, I., Nasim, I., Majid, M. B., Sadad, M., & Sabir, N. (2020). TikTok addictions and its disorders among youth of Pakistan. Scholedge International Journal of Multidisciplinary & Allied Studies, 7(06), 140-146.
  • Scherr, S., & Wang, K. (2021). Explaining the success of social media with gratification niches: Motivations behind daytime, nighttime, and active use of TikTok in China. Computers in Human Behavior, 124, 106893.
  • Simon, D., Kriston, L., Loh, A., Spies, C., Scheibler, F., Wills, C., & Harter, M. (2010). Confirmatory factor analysis and recommendations for improvement of the autonomy-preference-index (API). Health Expectations(13), 234-243.
  • Söğüt, Y., & Öngel, A. (2022). Examination of TikTok application in the axis of uses and gratifications approach, user experience and entertainment culture. Erciyes İletişim Dergisi, 9(2), 667-690.
  • Tabachnick, B. G., & Fidel, L. S. (2013). Using Multivariate Statistics. Pearson Publications.
  • Temel, V. (2022). Sporda kendi kendine konuşma ölçeği’nin Türkçe uyarlaması: geçerlik ve güvenirlik çalışması. The Journal of International Anatolia Sport Science, 7(1), 11-24. https://doi.org/10.5505/jiasscience.2022.63835
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Üniversite Öğrencilerinin Ekran Ötesindeki Bağımlılık Serüveni: Tiktok Kullanım Motivasyonları Ve Bağımlılık Arasındaki İlişki

Yıl 2024, Cilt: 11 Sayı: 2, 715 – 737, 30.07.2024

Şükrü Balcı Tuğçe Esin Akgül Fatma Kübra Astam

https://doi.org/10.17680/erciyesiletisim.1442074

Öz

Günümüzde, farklı kullanım amaçlarına hizmet eden sosyal medya platformları, bireylerin bu mecralardaki kullanım alışkanlıkları ve olası bağımlılıkları üzerine yapılan araştırmaların giderek daha da önem kazandığı bir alana dönüşmektedir. Sosyal ağlar içerisinde TikTok gibi öne çıkan platformlar, kendine özgü özellikleriyle dikkat çekmekte ve kullanıcıların motivasyonlarını, olası bağımlılık risklerini anlamlandırmak adına önemli bir araştırma alanını oluşturmaktadır. Bu çalışmada üniversite öğrencilerinin TikTok kullanım motivasyonları ve TikTok bağımlılığı arasındaki ilişkinin tespit edilmesi amaçlanmıştır. Bu bağlamda, Eskişehir’de öğrenimini sürdüren Anadolu Üniversitesi, Osmangazi Üniversitesi ve Eskişehir Teknik Üniversitesi’nde 400 gönüllü katılımcıyla saha araştırması yöntemiyle gerçekleştirilen bu araştırma, TikTok kullanım motivasyonlarını ve bağımlılık ilişkisini incelemektedir. Elde edilen bulgular neticesinde, “bilgi, kişisel kimlik, uyum ve sosyal etkileşim ve eğlence” motivasyonları arttıkça TikTok bağımlılığının da arttığı saptanmıştır. Ayrıca analizlerde “bilgi” motivasyonu ile “uyum ve sosyal etkileşim” motivasyonunun kadınlarda erkeklere oranla daha yüksek olduğu belirlenmiştir. Elde edilen bulgular, TikTok’un kullanım nedenlerinin ve potansiyel bağımlılık risklerinin anlaşılmasına yönelik temel atıcı bir nitelik taşımaktadır.

Anahtar Kelimeler

TikTok, TikTok Kullanım Motivasyonları, TikTok Bağımlılığı, Etki, Üniversite Öğrencisi.

Kaynakça

  • Ahlse, J., Nilsson, F., & Sandström, N. (2020). It's time to TikTok: Exploring Generation Z's motivations to participate in #Challenges. https://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48708
  • Aşçı, S. (2023). TikTok'un Sosyal Göstergebilimsel Yönleri Üzerine Bir Değerlendirme. Ege Üniversitesi İletişim Fakültesi Medya ve İletişim Araştırmaları Hakemli E-Dergisi, 13, Article 13. https://doi.org/10.56075/egemiadergisi.1352576
  • Atalay, Z., & Tamkoç, B. (2022). TikTok Kullanan Gençlerin Kendilik Algılarının İncelenmesi. Sosyal Sağlık Dergisi, 2 (2), 17-35.
  • Büyüköztürk, Y. D. D. Ş. (2002). Faktör Analizi: Temel Kavramlar ve Ölçek Geliştirmede Kullanımı. Kuram ve Uygulamada Eğitim Yönetimi, 32(32), s.470-483.
  • Byrne, B. M. (2016). Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming. Routledge.
  • Chen, J. S. (2021). TikTok Addiction Scale: Reliability and Validity. https://doi.org/10.17605/OSF.IO/YQU4R
  • Creswell, J. W. (2017). Araştırma deseni nitel, nicel ve karma yöntem yaklaşımları. (S. B. Demir Çev.), Eğiten Kitap.
  • Cohen, J. (1988). Statistical power analysis for the behavioral sciences. Routledge. https://doi.org/10.4324/9780203771587
  • Dias, P., & Duarte, A. (2022). TikTok Practices among Teenagers in Portugal: A Uses & Gratifications Approach. Journalism and Media, 3(4), Article 4. https://doi.org/10.3390/journalmedia3040041
  • Digital (2023, Ocak 26). We Are Social UK. https://wearesocial.com/uk/blog/2023/01/digital-2023/
  • Escamilla-Fajardo, P., Alguacil, M., & López-Carril, S. (2021). Incorporating TikTok in higher education: Pedagogical perspectives from a corporal expression sport sciences course. Journal of Hospitality, Leisure, Sport & Tourism Education, 28, 100302. https://doi.org/10.1016/j.jhlste.2021.100302
  • Eskiler, E. & Altunışık, R. (2017), The Mediation Role of Brand Commitment on The Effect of Role Model Behavior on Wom and Repurchasing Intention. International Journal of Management Economics and Business, ICMEB17 Special Issue, 687-696.
  • Fahruni, F. E., Wiryosutomo, H. W., & Roesminingsih, M. V. (2022). Differences in the Level of Tiktok Addiction Between Males and Females Student in Secondary Education in Menganti Sub-District Gresik District. ELS Journal on Interdisciplinary Studies in Humanities, 5(3), 432-438. https://doi.org/10.34050/elsjish.v5i3.22574
  • Falgoust, G., Winterlind, E., Moon, P., Parker, A., Zinzow, H., & Chalil Madathil, K. (2022). Applying the uses and gratifications theory to identify motivational factors behind young adult’s participation in viral social media challenges on TikTok. Human Factors in Healthcare, 2, 100014. https://doi.org/10.1016/j.hfh.2022.100014
  • Francisco, M. E. Z., & Ruhela, S. (2021). Investigating TikTok as an AI user platform. 2021 2nd International Conference on Computation, Automation and Knowledge Management (ICCAKM), 293-298. https://doi.org/10.1109/ICCAKM50778.2021.9357752
  • Gül Ünlü, D., Kuş, O., Göksu, O., (2020). “Videolarda Gerçek Hayattaki Gibi Değilim, Rol Yapmaktayım”: TikTok Kullanıcılarının Benlik Performansları Üzerine Bir İnceleme. Intermedia International e-journal, 7(12), 115-128. https://doi.org/10.21645/intermedia.2020.70
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (1998). Multivariate data analysis. Uppersaddle River. Multivariate Data Analysis (5th ed) Upper Saddle River, 5(3), 207-219.
  • Hair, J. F. J., Black, W. C., Babin, B. J. ve Anderson, R. E. (2010). Multivariate Data Analysis, Seventh Edition Prentice Hall.
  • Haridy, N. A. M. (2022). Mania and addiction of university’s youth for Tik-Tok: A proposed model for studying the excessive use of social media sites. The Egyptian Journal of Media Research, 2022(80), 1385-1419. https://doi.org/10.21608/ejsc.2022.267308
  • Husin, N. A., Khairi, M. S. H., Nazeri, N. S. M., & Mariyanti, E. (2022). Why University Students are addicted to Short Video TikTok?: A Malaysian Case. Sociometry Journal of Social Science, Art and Humanity, 2(2). https://scholar.google.com/scholar?cluster=17354496718209523003&hl=en&oi=scholarr
  • Hooper, D., Coughlan, J., & Mullen, M. R. (2008). Structural equation modelling: guidelines for determining model fit. Electronic Journal of Business Research, 6(1), 53-60.
  • Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55, https://doi.org/10.1080/10705519909540118
  • Karasar, N. (2005). Bilimsel araştırma yöntemi: kavramlar ilkeler teknikler. Nobel Yayıncılık.
  • Kaur, P. (2020). Tik-Tok: Influence on Youth in India. PalArch’s Journal of Archaeology of Egypt/Egyptology, 17(6), 4194-4207.
  • Kızılkaya, Z. Z. (2022). Gençlerin TikTok Kullanım ve Doyumu Üzerine Nitel Bir Araştırma. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi, 10(1), 231-247. https://doi.org/10.18506/anemon.962352
  • Kobak, K. (2022). #TikTokkapansın Hareketi: Twitter’da Sosyal Ağ Analizi. MANAS Sosyal Araştırmalar Dergisi, 11(1), 309-319. https://doi.org/10.33206/mjss.935068
  • Kuş, O., Gül Ünlü, D., & Göksu, O. (2022). TikTok: Sosyal Medyada Bir Paradigma Dönüşümü. http://acikerisim.istanbul.edu.tr/handle/20.500.12627/180648
  • Lu, X., & Lu, Z. (2019). Fifteen Seconds of Fame: A Qualitative Study of Douyin, A Short Video Sharing Mobile Application in China. Içinde G. Meiselwitz (Ed.), Social Computing and Social Media. Design, Human Behavior and Analytics (C. 11578, ss. 233-244). Springer International Publishing. https://doi.org/10.1007/978-3-030-21902-4_17
  • Maguire, S. L., & Pellosmaa, H. (2022). Depression, Anxiety, and Stress Severity Impact Social Media Use and TikTok Addiction.
  • Marengo, D., Angelo Fabris, M., Longobardi, C., & Settanni, M. (2022). Smartphone and social media use contributed to individual tendencies towards social media addiction in Italian adolescents during the COVID-19 pandemic. Addictive Behaviors, 126, 107204. https://doi.org/10.1016/j.addbeh.2021.107204
  • Meng, K. S., & Leung, L. (2021). Factors influencing TikTok engagement behaviors in China: An examination of gratifications sought, narcissism, and the Big Five personality traits. Telecommunications Policy, 45(7), 102172. https://doi.org/10.1016/j.telpol.2021.102172
  • Meydan, C. H., & Şeşen, H. (2011). Yapısal eşitlik modellemesi AMOS uygulamaları. Detay Yayıncılık.
  • Miranda, S., Trigo, I., Rodrigues, R., & Duarte, M. (2023). Addiction to social networking sites: Motivations, flow, and sense of belonging at the root of addiction. Technological Forecasting and Social Change, 188, 122280.
  • Mumtazah, F. F. (2022). Ujı Valıdıtas Dan Relıabılıtas Alat Ukur TikTok Addıctıon. (Doctoral dissertation, Universitas Pendidikan Indonesia). http://repository.upi.edu
  • Nuzuli, A. K. (2022). Motives for Using Tik Tok in Uses and Gratification Theory Perspective. Komunika: Jurnal Dakwah dan Komunikasi, 16(1), 15-26.
  • Omar, B., & Dequan, W. (2020). Watch, share or create: The influence of personality traits and user motivation on TikTok mobile video usage. https://www.learntechlib.org/p/216454/
  • Qin, Y., Omar, B., & Musetti, A. (2022). The addiction behavior of short-form video app TikTok: The information quality and system quality perspective. Frontiers in Psychology, 13, 932805.
  • Roberts, J. A., & David, M. E. (2023). Instagram and TikTok Flow States and Their Association with Psychological Well-Being. Cyberpsychology, Behavior, and Social Networking, 26(2), 80-89. https://doi.org/10.1089/cyber.2022.0117
  • Sabir, I., Nasim, I., Majid, M. B., Sadad, M., & Sabir, N. (2020). TikTok addictions and its disorders among youth of Pakistan. Scholedge International Journal of Multidisciplinary & Allied Studies, 7(06), 140-146.
  • Scherr, S., & Wang, K. (2021). Explaining the success of social media with gratification niches: Motivations behind daytime, nighttime, and active use of TikTok in China. Computers in Human Behavior, 124, 106893.
  • Simon, D., Kriston, L., Loh, A., Spies, C., Scheibler, F., Wills, C., & Harter, M. (2010). Confirmatory factor analysis and recommendations for improvement of the autonomy-preference-index (API). Health Expectations(13), 234-243.
  • Söğüt, Y., & Öngel, A. (2022). Examination of TikTok application in the axis of uses and gratifications approach, user experience and entertainment culture. Erciyes İletişim Dergisi, 9(2), 667-690.
  • Tabachnick, B. G., & Fidel, L. S. (2013). Using Multivariate Statistics. Pearson Publications.
  • Temel, V. (2022). Sporda kendi kendine konuşma ölçeği’nin Türkçe uyarlaması: geçerlik ve güvenirlik çalışması. The Journal of International Anatolia Sport Science, 7(1), 11-24. https://doi.org/10.5505/jiasscience.2022.63835
  • Tam, M. S. (2022). Z Kuşağının TikTok Kullanım Pratikleri ve Motivasyonları. Yeni Medya, (13), 148-167.
  • Vaterlaus, J. M., & Winter, M. (2021). TikTok: An exploratory study of young adults’ uses and gratifications. The Social Science Journal, 1-20. https://doi.org/10.1080/03623319.2021.1969882
  • Wang, X., & Guo, Y. (2023). Motivations on TikTok addiction: The moderating role of algorithm awareness on young people. Profesional de la información/Information Professional, 32(4). https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/87377
  • Yang, Y., & Ha, L. (2021). Why People Use TikTok (Douyin) and How Their Purchase Intentions Are Affected by Social Media Influencers in China: A Uses and Gratifications and Parasocial Relationship Perspective. Journal of Interactive Advertising, 21(3), 297-305. https://doi.org/10.1080/15252019.2021.1995544
  • Yang, Y., & Zilberg, I. E. (2020). Understanding Young Adults’ TikTok Usage. Dostupno na. https://communication.ucsd.edu/_files/undergrad/yang-yuxin-understanding-young-adults-tiktok-usage.pdf
  • Yetkiner, B., & Öztürk, B. (2020). Kullanımlar ve Doyumlar Yaklaşımı Bağlamında İnönü Üniversitesi İletişim Fakültesi Öğrencilerinin Tik Tok Kullanımı. Iğdır Üniversitesi Sosyal Bilimler Dergisi, 24, 215-236.
  • Zahra, M. F., Qazi, T. A., Ali, A. S., Hayat, N., & ul Hassan, T. (2022). How TikTok addiction leads to mental health illness? Examining the mediating role of academic performance using structural equation modeling. Journal of Positive School Psychology, 6(10), 1490-1502.
  • Zhang, Y. (2022). How Psychological Factors Impact Chinese Youth Tik Tok Addiction. 43-50. https://doi.org/10.2991/assehr.k.220401.009
  • Zhao, Z. (2021). Analysis on the “Douyin (Tiktok) Mania” Phenomenon Based on Recommendation Algorithms. E3S Web of Conferences, 235, 03029. https://doi.org/10.1051/e3sconf/202123503029
  • Zhou, Y.-M., & Lee, S.-H. (2021). A Study on the Influencing Factors on Flow & Addiction of Tiktok Service Users. Journal of the Korea Convergence Society, 12(3), 125-132. https://doi.org/10.15207/JKCS.2021.12.3.125

Toplam 54 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Yeni İletişim Teknolojileri
BölümTürkçe Araştırma Makaleleri
Yazarlar

Şükrü Balcı SELÇUK ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ 0000-0002-0477-0622 Türkiye

Tuğçe Esin Akgül OSMANİYE KORKUT ATA ÜNİVERSİTESİ 0000-0002-6790-0420 Türkiye

Fatma Kübra Astam ANADOLU ÜNİVERSİTESİ, SOSYAL BİLİMLER ENSTİTÜSÜ 0000-0001-5056-4558 Türkiye

Erken Görünüm Tarihi29 Temmuz 2024
Yayımlanma Tarihi30 Temmuz 2024
Gönderilme Tarihi23 Şubat 2024
Kabul Tarihi15 Haziran 2024
Yayımlandığı Sayı Yıl 2024 Cilt: 11 Sayı: 2

Kaynak Göster

APABalcı, Ş., Akgül, T. E., & Astam, F. K. (2024). Üniversite Öğrencilerinin Ekran Ötesindeki Bağımlılık Serüveni: Tiktok Kullanım Motivasyonları Ve Bağımlılık Arasındaki İlişki. Erciyes İletişim Dergisi, 11(2), 715-737. https://doi.org/10.17680/erciyesiletisim.1442074

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