The Impact of Cultural Globalization and Western Media Advertisement: The Case of Indian Weaving Crafts

Yıl 2024, Cilt: 6 Sayı: 1, 21 – 30, 09.08.2024

Amir Hussain , Sameena Sameena Akbar Ali Khan Noorul Ain

https://doi.org/10.47899/ijss.1430470

Öz

Dünya sanayileşme sonrası küresel bir köy haline geldi ve böylece batı ülkelerinin kültürel yaşamı küresel bir norm haline geldi. Bu da giyinme anlayışı da dahil olmak üzere Paskalya yaşam tarzının bir kenara atılmasına neden oldu. Giyinme anlayışının batılılaşması, Hindistan’da geleneksel dokuma sanatına olan ilgiyi artırdı. Bu makale, Hindistan bölgesinde elbiselerin gittikçe artan batılılaşmasının, geleneksel el tezgahı dokuma sanatlarını nasıl marjinalleştirdiğini ve gençlerin zengin kültürel mesleği sürdürmeye giderek daha fazla ilgisiz kaldığını ortaya koyuyor. Teşvik ve tanıtıma yönelik Hükümet Programlarının, el dokuma tezgahının geleceğinin devam etmesini sağlamaya yönelik katkısı çok sınırlı olduğuna dikkat çekiliyor.

Anahtar Kelimeler

Kültürel yaşam, batılılaşma, gelenek dokuma sanatı, hükümet programları, medya

Kaynakça

  • Appadurai, A. (1986) The Social Life of Things: Commodities in Cultural Perspective. Cambridge University Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/180 66125/9e08b8 (Accessed: 11 March 2023).
  • Appadurai, A. (1996) Modernity at Large: Cultural Dimensions of Globalization, University. University of Minnesota Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/922 181/3e0f3b (Accessed: 10 March 2023).
  • Birdwood, G. (1880) The Industrial arts of India. Vol. I. Available at: https://archive.org/stream/S0001919#page/n65 (Accessed: 31 July 2018).
  • Constable, N. (2003) Romance on a Global Stage: Pen Pals, Virtual Ethnography, and ‘“Mail Order”’ Marriages. Berkeley: University of California Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/897 428/bd55cc (Accessed: 11 March 2023).
  • Foster, R. J. (2002) Materializing the Nation: Commodities, Consumption, and Media in Papua New Guinea. Indiana University Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/215 07163/b4aed8 (Accessed: 11 March 2023).
  • Freeman, M. (2015) ‘Narrative as a Mode of Understanding Method, Theory, Praxis’, in Alexandra, A. D. F. and and Georgakopoulou (eds) The Handbook of Narrative Analysis. John Wiley & Sons, Ltd, pp. 21–37.
  • Giddens, A. (1991) The Consequences of Modernity. Stanford University Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/866 010/95be76 (Accessed: 10 March 2023). Hannerz, U. (1992) ‘The global ecumene as a network of networks’, Conceptualizing Society, pp. 44–66. doi: 10.4324/9780203032244-7.
  • Harvey, D. (1989) The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change, Blackwell Pub. Blackwell Pub. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/8 22371/67acd4 (Accessed: 27 February 2023).
  • Howes, D. (1996) Cross-Cultural Consumption: Global Markets Local Realities. Routledge. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/9 31762/f1db00 (Accessed: 10 March 2023).
  • Inda, J. X. and Rosaldo, R. (2002) The Anthropology of Globalization: A Reader (Blackwell Readers in Anthropology). Wiley-Blackwell. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/1 010152/686a58 (Accessed: 11 March 2023).
  • Kang, J. I. (2004) ‘The Cultural Identity of East Asia in the Age of Globalization: Westcentrism and Asian Values’, The Korean Journal of International Studies, 2(1). doi: 10.14731/KJIS.2004.12.44.5.109.
  • Kawamura, Y. (2005) Fashion-ology: An Introduction to Fashion Studies. Berg Publishers. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/1 092990/2c6cf5 (Accessed: 11 March 2023).
  • Kearney, M. (1995) ‘The Local and the Global: The Anthropology of pp. Globalization and Transnationalism’, Annual Review of Anthropology, 24, 547–565. Available at: https://www.jstor.org/stable/2155949 (Accessed: 11 March 2023).
  • Khaire, M. and Hall, E. V. (2016) ‘Medium and Message: Globalization and innovation in the production field of Indian fashion’, Organization Studies, 37(6), pp. 845–865. doi: 10.1177/0170840615622061.
  • Khalidi, O. (2006) Muslims in Indian Economy – Three Essays Collective. Available at: https://threeessays.com/books/muslims-in-indian economy/ (Accessed: 31 October 2015).
  • Lewellen, T. C. (2002) The Anthropology of Globalization: Cultural Anthropology Enters the 21st Century. Bergin & Garvey. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/9 04236/ab898b (Accessed: 27 February 2023).
  • Matos, C. (2012) ‘Globalization and the mass media.’, Encyclopedia of Globalization. Oxford: Wiley Blackwell. Available 10.1002/9780470670590.wbeog369. at:
  • McChesney, R. W. (2001) Global Media, Neoliberalism, and Imperialism, Monthly review. Available at: https://monthlyreview.org/2001/03/01/global media-neoliberalism-and-imperialism/ (Accessed: 24 March 2023).
  • Meher, A. K. (2022) ‘Plight of the Handloom Industry’, Economic & Political Weekly, 57(30). Available at: https://www.epw.in/journal/2022/30/letters/plight handloom-industry.html (Accessed: 21 February 2023).
  • Miller, D. (1997) Material Cultures: Why Some Things Matter. Routledge. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/998 137/ad00ee (Accessed: 11 March 2023).
  • Miller, D. (1998) ‘Coke: A Black Sweet Drink from Trinidad’, in Miller, D. (ed.) Material Cultures: Why Some Things Matter. Chicago University Press., pp. 169–187.
  • Ong, A. (1999) Flexible Citizenship: The Cultural Logics of Transnationality. Duke University Press Books. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/368 1750/fcfbe2 (Accessed: 11 March 2023).
  • Rahman, M. R. (2015) Locale, everyday Islam and modernity: qasbah towns and Muslim life in colonial India. Oxford University Press; Illustrated edition.
  • Raman, V. (2010) The warp and the weft: Community and gender identity among Banaras weavers. 1 edition. New Delhi: Routledge 10.4324/9780203151747. India. doi:
  • Ramchandra, K. B. S. (2016) Effects of Westernization on Indian Culture and Traditions, Preksa, A Journal of Culture and Philosophy. Available at: https://www.prekshaa.in/effects-westernization indian-culture-and-traditions (Accessed: 16 March 2023).
  • Riessman, C. K. (2008) Narrative Methods for Human Sciences, Narrative Methods for the Human Sciences. SAGE Publications, Available https://us.sagepub.com/en-us/nam/narrative methods-for-the-human at: sciences/book226139#:~:text=Narrative Methods for the Human Sciences provides a lively overview, methods that students can adapt. (Accessed: 19 January 2023).
  • Ritzer, G. (2019) The McDonaldization of Society: Into the Digital Age. SAGE. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/4 997728/e23176 (Accessed: 10 March 2023).
  • Shanker, S. (2004) ‘The sari saga: Traditional attire loses out to changing styles’, The New York Times, 12 October. Available at: https://www.nytimes.com/2004/10/12/news/the sari-sagatraditional-attire-loses-out-to-changing styles.html (Accessed: 16 March 2023).
  • Tarlo, E. (1996) Clothing matters: dress and identity in India. University of Chicago Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/5 681132/275450 (Accessed: 11 March 2023).
  • Wallerstein, I. (2012) Capitalist Agriculture and the Origins of the European World-Economy in the Sixteenth Century (new Prologue!) . University of California Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/264 2489/61b34a (Accessed: 11 March 2023).
  • Watson, J. (2006) Golden Arches East: McDonald’s in East Asia. Stanford University Press, Second Edition. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/229 3768/a6a4ad (Accessed: 10 March 2023).
  • Wengraf, T. (2001) Qualitative research interviewing: Biographic Narrative and Semi-Structured Methods, SAGE Publication. SAGE Publications Ltd. Available at: doi: http://dx.doi.org/10.4135/9781849209717.n1 Print (Accessed: 19 January 2023).
  • Williams, P. (2013) ‘Reproducing Everyday Peace in North India: Process, Politics, and Power’, Policy and Power Annals of the Association of American Geographers, Taylor & Francis, 103(1), pp. 230–250. doi: 10.1080/00045608.2011.652878.

The Impact of Cultural Globalization and Western Media Advertisement: The Case of Indian Weaving Crafts

Yıl 2024, Cilt: 6 Sayı: 1, 21 – 30, 09.08.2024

Amir Hussain , Sameena Sameena Akbar Ali Khan Noorul Ain

https://doi.org/10.47899/ijss.1430470

Öz

World post-industrialisation has become a global village, and the cultural life of western countries has become a global norm, resulting in a side-lining of Easter lifestyle, including dressing sense. This westernisation of dressing sense has increased the apprehensions of traditional weaving crafts in India. This paper presents how the ever-increasing westernisation of dresses in hinterland India has marginalized the traditional handloom weaving crafts, and youths are increasingly disinterested in pursuing the rich cultural profession. Government Programmes for the Promotion and promotion are of very limited help to ensure the future of handloom continues.

Anahtar Kelimeler

Cultural life, westernisation, tradition weaving craft, government programmes, media

Kaynakça

  • Appadurai, A. (1986) The Social Life of Things: Commodities in Cultural Perspective. Cambridge University Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/180 66125/9e08b8 (Accessed: 11 March 2023).
  • Appadurai, A. (1996) Modernity at Large: Cultural Dimensions of Globalization, University. University of Minnesota Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/922 181/3e0f3b (Accessed: 10 March 2023).
  • Birdwood, G. (1880) The Industrial arts of India. Vol. I. Available at: https://archive.org/stream/S0001919#page/n65 (Accessed: 31 July 2018).
  • Constable, N. (2003) Romance on a Global Stage: Pen Pals, Virtual Ethnography, and ‘“Mail Order”’ Marriages. Berkeley: University of California Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/897 428/bd55cc (Accessed: 11 March 2023).
  • Foster, R. J. (2002) Materializing the Nation: Commodities, Consumption, and Media in Papua New Guinea. Indiana University Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/215 07163/b4aed8 (Accessed: 11 March 2023).
  • Freeman, M. (2015) ‘Narrative as a Mode of Understanding Method, Theory, Praxis’, in Alexandra, A. D. F. and and Georgakopoulou (eds) The Handbook of Narrative Analysis. John Wiley & Sons, Ltd, pp. 21–37.
  • Giddens, A. (1991) The Consequences of Modernity. Stanford University Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/866 010/95be76 (Accessed: 10 March 2023). Hannerz, U. (1992) ‘The global ecumene as a network of networks’, Conceptualizing Society, pp. 44–66. doi: 10.4324/9780203032244-7.
  • Harvey, D. (1989) The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change, Blackwell Pub. Blackwell Pub. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/8 22371/67acd4 (Accessed: 27 February 2023).
  • Howes, D. (1996) Cross-Cultural Consumption: Global Markets Local Realities. Routledge. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/9 31762/f1db00 (Accessed: 10 March 2023).
  • Inda, J. X. and Rosaldo, R. (2002) The Anthropology of Globalization: A Reader (Blackwell Readers in Anthropology). Wiley-Blackwell. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/1 010152/686a58 (Accessed: 11 March 2023).
  • Kang, J. I. (2004) ‘The Cultural Identity of East Asia in the Age of Globalization: Westcentrism and Asian Values’, The Korean Journal of International Studies, 2(1). doi: 10.14731/KJIS.2004.12.44.5.109.
  • Kawamura, Y. (2005) Fashion-ology: An Introduction to Fashion Studies. Berg Publishers. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/1 092990/2c6cf5 (Accessed: 11 March 2023).
  • Kearney, M. (1995) ‘The Local and the Global: The Anthropology of pp. Globalization and Transnationalism’, Annual Review of Anthropology, 24, 547–565. Available at: https://www.jstor.org/stable/2155949 (Accessed: 11 March 2023).
  • Khaire, M. and Hall, E. V. (2016) ‘Medium and Message: Globalization and innovation in the production field of Indian fashion’, Organization Studies, 37(6), pp. 845–865. doi: 10.1177/0170840615622061.
  • Khalidi, O. (2006) Muslims in Indian Economy – Three Essays Collective. Available at: https://threeessays.com/books/muslims-in-indian economy/ (Accessed: 31 October 2015).
  • Lewellen, T. C. (2002) The Anthropology of Globalization: Cultural Anthropology Enters the 21st Century. Bergin & Garvey. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/9 04236/ab898b (Accessed: 27 February 2023).
  • Matos, C. (2012) ‘Globalization and the mass media.’, Encyclopedia of Globalization. Oxford: Wiley Blackwell. Available 10.1002/9780470670590.wbeog369. at:
  • McChesney, R. W. (2001) Global Media, Neoliberalism, and Imperialism, Monthly review. Available at: https://monthlyreview.org/2001/03/01/global media-neoliberalism-and-imperialism/ (Accessed: 24 March 2023).
  • Meher, A. K. (2022) ‘Plight of the Handloom Industry’, Economic & Political Weekly, 57(30). Available at: https://www.epw.in/journal/2022/30/letters/plight handloom-industry.html (Accessed: 21 February 2023).
  • Miller, D. (1997) Material Cultures: Why Some Things Matter. Routledge. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/998 137/ad00ee (Accessed: 11 March 2023).
  • Miller, D. (1998) ‘Coke: A Black Sweet Drink from Trinidad’, in Miller, D. (ed.) Material Cultures: Why Some Things Matter. Chicago University Press., pp. 169–187.
  • Ong, A. (1999) Flexible Citizenship: The Cultural Logics of Transnationality. Duke University Press Books. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/368 1750/fcfbe2 (Accessed: 11 March 2023).
  • Rahman, M. R. (2015) Locale, everyday Islam and modernity: qasbah towns and Muslim life in colonial India. Oxford University Press; Illustrated edition.
  • Raman, V. (2010) The warp and the weft: Community and gender identity among Banaras weavers. 1 edition. New Delhi: Routledge 10.4324/9780203151747. India. doi:
  • Ramchandra, K. B. S. (2016) Effects of Westernization on Indian Culture and Traditions, Preksa, A Journal of Culture and Philosophy. Available at: https://www.prekshaa.in/effects-westernization indian-culture-and-traditions (Accessed: 16 March 2023).
  • Riessman, C. K. (2008) Narrative Methods for Human Sciences, Narrative Methods for the Human Sciences. SAGE Publications, Available https://us.sagepub.com/en-us/nam/narrative methods-for-the-human at: sciences/book226139#:~:text=Narrative Methods for the Human Sciences provides a lively overview, methods that students can adapt. (Accessed: 19 January 2023).
  • Ritzer, G. (2019) The McDonaldization of Society: Into the Digital Age. SAGE. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/4 997728/e23176 (Accessed: 10 March 2023).
  • Shanker, S. (2004) ‘The sari saga: Traditional attire loses out to changing styles’, The New York Times, 12 October. Available at: https://www.nytimes.com/2004/10/12/news/the sari-sagatraditional-attire-loses-out-to-changing styles.html (Accessed: 16 March 2023).
  • Tarlo, E. (1996) Clothing matters: dress and identity in India. University of Chicago Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/5 681132/275450 (Accessed: 11 March 2023).
  • Wallerstein, I. (2012) Capitalist Agriculture and the Origins of the European World-Economy in the Sixteenth Century (new Prologue!) . University of California Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/264 2489/61b34a (Accessed: 11 March 2023).
  • Watson, J. (2006) Golden Arches East: McDonald’s in East Asia. Stanford University Press, Second Edition. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/229 3768/a6a4ad (Accessed: 10 March 2023).
  • Wengraf, T. (2001) Qualitative research interviewing: Biographic Narrative and Semi-Structured Methods, SAGE Publication. SAGE Publications Ltd. Available at: doi: http://dx.doi.org/10.4135/9781849209717.n1 Print (Accessed: 19 January 2023).
  • Williams, P. (2013) ‘Reproducing Everyday Peace in North India: Process, Politics, and Power’, Policy and Power Annals of the Association of American Geographers, Taylor & Francis, 103(1), pp. 230–250. doi: 10.1080/00045608.2011.652878.

Toplam 33 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Politika ve Yönetim (Diğer), Sosyal Politika (Diğer)
BölümAraştırma Makaleleri
Yazarlar

Amir Hussain University of Science and Technology Meghalaya India 0000-0002-8899-2221 India

Sameena Sameena Aligarh Muslim University Aligarh 0009-0000-1078-9402 India

Akbar Ali Khan Indian Institute of Management Kashipur 0000-0001-7743-5940 India

Noorul Ain University of Science and Technology Meghalaya 0000-0001-7882-5473 India

Erken Görünüm Tarihi13 Haziran 2024
Yayımlanma Tarihi9 Ağustos 2024
Gönderilme Tarihi2 Şubat 2024
Kabul Tarihi1 Haziran 2024
Yayımlandığı Sayı Yıl 2024 Cilt: 6 Sayı: 1

Kaynak Göster

APAHussain, A., Sameena, S., Khan, A. A., Ain, N. (2024). The Impact of Cultural Globalization and Western Media Advertisement: The Case of Indian Weaving Crafts. İzmir Sosyal Bilimler Dergisi, 6(1), 21-30. https://doi.org/10.47899/ijss.1430470

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