Zheng he ying xiao chuan bo = IMC, the next generation : Schultz, Don E

Title

Zheng he ying xiao chuan bo = IMC, the next generation : Schultz, Don E

Publication date
>
Topics
Marketing, Business communication, Brand name products, Customer services
Publisher
Beijing : Zhongguo cai zheng jing ji chu ban she
Language
Chinese
Title (alternate script)
整合营销传播 = IMC, the next generation

Item Size
1.1G

[15], 299 pages : 24 cm

Translation of: IMC, the next generation : five steps for delivering value and measuring financial returns / by Don E. Schultz, Heidi F. Schultz. New York : McGraw-Hill, c2004

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