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ÇEVRESEL KAYGI, BİLİŞSEL FAYDA VE DUYGU DURUMUNUN EKOLOJİK AMBALAJLI ÜRÜN SATIN ALMA NİYETİNE ETKİSİ Skip to content Yıl 2024, Cilt: 20 Sayı: 2, 250 – 278, 28.06.2024
İbrahim Yemez , Tuğba Delice Akca
https://doi.org/10.17130/ijmeb.1397743
Öz İnsanların tüketim eylemlerini yerine getirirken içinde yaşadıkları çevreyi ve gelecek nesilleri düşünerek hareket etmesi sürdürülebilir tüketim davranışı olarak yaygınlaşmıştır. Bireylerin sahip oldukları çevresel kaygı düzeyi, bilişsel faydaları ve içinde bulundukları duygu durumları da satın alma kararlarında etkilidir. Bu bağlamda bu çalışmada çevresel kaygı, bilişsel fayda ve duygu durumunun tüketicilerin ekolojik ambalajlı ürün satın alma niyeti üzerindeki etkisi ortaya konulmaya çalışılmıştır. Çalışma kapsamında 5-30 Nisan 2021 tarihlerinde çevrim içi anket tekniğiyle 18 yaşından büyük toplam 357 kişiden veri toplanmıştır. Elde edilen verilere ilk olarak SmartPLS ile Faktör Analizi uygulanmış ve kullanılan ölçeğin uyum, yakınsak ve ayrışma geçerliliği ile iç tutarlılığı ortaya konmuş ve ölçeğin geçerli ve güvenilir olduğu görülmüştür. Daha sonra araştırma modeli Yol Analizine tabi tutulmuştur. Analiz sonucunda çevresel kaygının ve bilişsel faydanın ekolojik ambalajlı ürün satın alma niyeti üzerinde anlamlı ve pozitif bir etkisi olduğu, ancak pozitif duygular ve negatif duyguların ise anlamsız bir etkisi olduğu tespit edilmiştir. Son olarak tüm faktörlerin ekolojik ambalajlı ürün satın alma niyetini pozitif ve anlamlı olarak yaklaşık %34 oranında ve orta düzeyde açıkladığı görülmüştür.
Anahtar Kelimeler Çevresel Kaygı, Bilişsel Fayda, Ekolojik Amabalaj, PLS-SEM
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Environmental consciousness, purchase intention, and actual purchase behavior of eco-friendly products: The moderating impact of situational context. International Journal Environmental. Research Public Health, 20,5312. 1-17. https://doi.org/10.3390/ijerph20075312 Koenig-Lewis, N., Palmer, A., Dermody, J., & Urbye, A. (2014). Consumers’ evaluations of ecological packaging –rational or emotional?’. Journal of Environmental Psychology, 37, 94-105, DOI: 10.1016/j.jenvp.2013.11.009 Kwistianus, H., Hatane, S. E., & Rungkat, N. (2020). Environmental concern, attitude, and willingness to pay of green products: Case study in private universities in Surabaya, Indonesia. Advances in Economics, Business and Management Research, 158, Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science, 141-154. Latip, M. S., Newaz, F. T., Latip, S. N., May, R. Y., & Rahman, A. E. (2021). 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Green packaging, environmental awareness, willingness to pay and consumers’ purchase decisions. Sustainability, 14,16091. https://doi.org/10.3390/su142316091 Maichum, K., Parichatnon, S., & Peng, K. C. (2016). Application of the extended theory of planned behavior model to investigate purchase intention of green products among Thai consumers. Sustainability, 8(10), 1077. 1-20. https://doi.org/10.3390/su8101077 Mei, O. J., Ling, K. C., & Piew, T. H. (2012). The antecedents of green purchase intention among Malaysian consumers. Asian Social Science, 8(13), 248-263. Moorthy, V. G., Moorthy, A. G., Al Rashid, U. N. A. H. B. U. H., Heang, T. P., & Kanapathipillai, K. (2023). A study on the influence of eco-friendly factors that inspire consumers’ purchasing intention in Klang Valley, Malaysia. European Journal of Social Sciences Studies, 8(5), 1-31. doi:10.46827/ejsss.v8i5.1443 Munasinghe, P. M., & Shantha, A. A. (2021). 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THE EFFECT OF ENVIRONMENTAL CONCERNS, COGNITIVE BENEFIT AND EMOTION ON INTENT TO PURCHASE ECOLOGICAL PACKAGING PRODUCTS Yıl 2024, Cilt: 20 Sayı: 2, 250 – 278, 28.06.2024
İbrahim Yemez , Tuğba Delice Akca
https://doi.org/10.17130/ijmeb.1397743
Öz It has become widespread as sustainable consumption behavior that people act by considering the environment they live in and future generations while performing their consumption actions. The level of environmental concern that individuals have, their cognitive benefits and their emotional states also affect their purchasing decisions. In this context, this study tried to reveal the effects of environmental concern, cognitive benefit and emotional state on consumers’ intention to purchase ecologically packaged products. Within the scope of the study, data were collected from a total of 357 people over the age of 18 using the online survey technique on April 5-30, 2021. First, Factor Analysis was applied to the obtained data with SmartPls and the concordance, convergent and discriminant validity and internal consistency of the scale used were revealed and it was seen that the scale was valid and reliable. Then the research model was subjected to Path Analysis. As a result of the analysis, it was determined that environmental concern and cognitive benefit had a significant and positive effect on the Intention to purchase ecologically packaged products, but positive emotions and negative emotions had a meaningless effect. Finally, it was seen that all factors explained the Intent to Purchase Ecological Packaged Product positively and significantly, approximately 34% and moderately.
Anahtar Kelimeler Environmental Concern, Cognitive Benefit, Ecological Packaging, PLS-SEM
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Sustainability, 13,7992. 1-14. https:// doi.org/10.3390/su13147992 Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123-134. http:// dx.doi.org/10.1016/j.jretconser.2015.11.006 Polyportis, A., Mugge, R., & Magnier, L. (2022). Consumer acceptance of products made from recycled materials: A scoping review. Resources. Conservation & Recycling, 186,106533. 1-14. https://doi. org/10.1016/j.resconrec.2022.106533 Popovic, I., Bossink, B. A. G., & Sijde, P. C. V. D. (2019). Factors influencing consumers’ decision to purchase food in environmentally friendly packaging: What do we know and where do we go from here?. Sustainability, 11,7197, 1-22. doi:10.3390/su11247197. Prakash, G., & Pathak, P. (2017). Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation. Journal of Cleaner Production, 141, 385–393. https://doi.org/10.1016/j.jclepro.2016.09.116 Prakash, G., Choudhary, S., Kumar, A., Garza-Reyes, J. A., Khan, S. A. R., & Panda, T. K. (2019). Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards ecofriendly packaged products? An empirical investigation. Journal of Retailing Consumer Services, 50(3), 163–169. DOI:10.1016/j.jretconser.2019.05.011 Sarvanan, M., Safian, N. H. B., Yusoff, M. L. B. M., Surasubramaniam, E., Mahbob, N. N., & Kanapathipillaii, K. (2023). Factors that impact green product purchase behaviour of Malaysian shoppers. European Journal of Management and Marketing Studies, 8(1), 1-39. Doi: 10.46827/ejmms. v8i1.1392 Shasha, Z., & İbrahim, R. (2022). Green aesthetic approach for upcycling packaging products. Proceedings of the 2nd International Conference on Design Industries & Creative Culture, http://dx.doi. org/10.4108/eai.24-8-2021.2315274 Sijtsema, S. J., Onwezen, M. C., Reinders, M. J., Dagevos, H., Partanen, A., & Meeusen, M. (2016). Consumer perception of bio-based products—An exploratory study in 5 European countries. NJAS – Wageningen Journal of Life Sciences, 77, 61-69. https://doi.org/10.1016/j.njas.2016.03.007 Suki, N. M. (2016). Consumer environmental concern and green product purchase in Malaysia: Structural effects of consumption values. Journal Clean Production, 132, 204–214. https://doi.org/10.1016/j. jclepro.2015.09.087 Wandosell, G., Parra-Meroño, M. C., Alcayde, A., & Baños, R. (2021). Green packaging from consumer and business perspectives. Sustainability, 13,1356. 1-19. https://doi.org/10.3390/su13031356 Wijekoon, R., & Sabri, M. F. (2021). Determinants that influence green product purchase intention and behavior: A literature review and guiding framework. Sustainability, 13,6219. 1-40. https://doi. org/10.3390/su13116219 Yadav, R., & Pathak, G. S. (2016). Young consumers’ intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135,732- 739. https://doi.org/10.1016/j.jclepro.2016.06.120 Yemez, İ., & Tuna, M. F. (2021). Tüketicilerin geri dönüştürülmüş maddelerden yapılmış kıyafetleri satın alma isteğini etkileyen faktörlerin incelenmesi. Yönetim ve Ekonomi Dergisi, 28(4), 751-773. DOI: 10.18657/yonveek.903885 Yue, B., Sheng, G., She, S., & Xu, J. (2020). Impact of consumer environmental responsibility on green consumption behavior in China: The role of environmental concern and price sensitivity. Sustainability, 12,2074, 1-16. doi:10.3390/su12052074 Zeng, T., & Durif, F. (2019). The influence of consumers’ perceived risks towards eco-design packaging upon the purchasing decision process: An exploratory study. Sustainability, 11,6131, 1-29. doi:10.3390/su11216131 Zheng, G., Siddik, A. B., Masukujjaman, M., Alam, S. S., & Akter, A. (2021). Perceived environmental responsibilities and green buying behavior: The mediating effect of attitude. Sustainability, 13,35. 1-27. https://dx.doi.org/10.3390/su13010035 Toplam 63 adet kaynakça vardır.
Ayrıntılar Birincil Dil Türkçe Konular İşletme Bölüm Araştırma Makaleleri Yazarlar İbrahim Yemez Sivas Cumhuriyet Üniversitesi, iletişim Fakültesi, Yeni Medya ve İletişim Bölümü 0000-0003-3176-6394 Türkiye
Tuğba Delice Akca Bir kuruma bağlı değildir 0000-0002-3626-0424 Türkiye
Erken Görünüm Tarihi 26 Haziran 2024 Yayımlanma Tarihi 28 Haziran 2024 Gönderilme Tarihi 29 Kasım 2023 Kabul Tarihi 20 Mayıs 2024 Yayımlandığı Sayı Yıl 2024 Cilt: 20 Sayı: 2
Kaynak Göster APA Yemez, İ., & Delice Akca, T. (2024). ÇEVRESEL KAYGI, BİLİŞSEL FAYDA VE DUYGU DURUMUNUN EKOLOJİK AMBALAJLI ÜRÜN SATIN ALMA NİYETİNE ETKİSİ. Uluslararası Yönetim İktisat Ve İşletme Dergisi, 20(2), 250-278. https://doi.org/10.17130/ijmeb.1397743
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