Social Network Use of Accounting Professionals in Accessing Professional Knowledge in Türkiye: The Case of Facebook

Yıl 2024, Cilt: 6 Sayı: 1, 59 – 68, 31.03.2024

İbrahim Çidem , Reşid Çiğdem

https://doi.org/10.54821/uiecd.1406172

Öz

Social networks, defined as virtual environments where people interact with other users using the internet, were first created for a group of university students to communicate with their schoolmates. Later, these networks were used for many different purposes, such as entertainment, news, advertising, product marketing and sales, education, and access to information on various topics. Professionals also create groups on these networks, share information with their colleagues in their field, and quickly access the information they need about their profession. Many people practicing accounting are also members of such groups on social networks. This study aims to examine the use of social networks by accounting professionals to access professional information. For this purpose, the groups actively used by accounting professionals were investigated using various keywords in social networks widely used worldwide and in Türkiye. After that, it was determined that the group with the most participants was on Facebook. This group was selected in the context of case study, one of one of the qualitative research techniques, and all the posts in this page were accepted as data. The web scraping method obtained 1,328 posts made in a specific time interval. These data were analyzed by content analysis method. In conclusion, it was confirmed that social networks were used by members of the accounting profession in order to access professional knowledge rather than social interaction.

Anahtar Kelimeler

Certified Public Accountant, Social Networking, Facebook, Web Scraping

Kaynakça

• Abedin, T., Al Mamun, M., Lasker, M. A., Ahmed, S. W., Shommu, N., Rumana, N., & Turin, T. C. (2017). Social media as a platform for information about diabetes foot care: a study of Facebook groups. Canadian Journal of Diabetes, 41(1), 97-101.
• Balcı, A. (2013). Sosyal bilimlerde araştırma: yöntem, teknik ve ilkeler (Vol. 10). Pegem Akademi Yayınları.
• Cain, J., & Policastri, A. (2011). Using Facebook as an informal learning environment. American Journal of Pharmaceutical Education, 75(10), 207, 1-8.
• Camacho, D., Panizo-LLedot, Á., Bello-Orgaz, G., Gonzalez-Pardo, A., & Cambria, E. (2020). The four dimensions of social network analysis: an overview of research methods, applications, and software tools. Information Fusion, 63, 88-120.
• Creswell, J. W. (2013). Nitel araştırma yöntemleri. Trans. Eds., M. Bütün and SB Demir. Siyasal Kitabevi. Datareportal., Digital 2022: July global statshot report. Access Address: https://datareportal.com/reports/digital-2022-july-global-statshot, Accessed on: 01.12.2023.
• Ekoç, A. (2014). Facebook groups as a supporting tool for language classrooms. Turkish Online Journal of Distance Education, 15(3), 18-26.
• GWİ., Access Address: https://blog.gwi.com/chart-of-the-day/social-media/, Accessed on: 01.12.2023.
• Kumar, C., Bharati, T. S., & Prakash, S. (2021). Online social network security: a comparative review using machine learning and deep learning. Neural Processing Letters, 53(1), 843-861.
• Magro, M. J. (2012). A review of social media use in e-government. Administrative Sciences, 2(2), 148-161.
• Meishar-Tal, H., Kurtz, G., & Pieterse, E. (2012). Facebook groups as LMS: A case study. International Review of Research in Open and Distributed Learning, 13(4), 33-48.
• Men, M., Fung, S. S., & Tsui, E. (2021). What's Trending: a review of social media in ophthalmology. Current Opinion in Ophthalmology, 32(4), 324-330.
• Miron, E., & Ravid, G. (2015). Facebook groups as an academic teaching aid: Case study and recommendations for educators. Journal of Educational Technology & Society, 18(4), 371-384.
• O’Day, E. B., & Heimberg, R. G. (2021). Social media use, social anxiety, and loneliness: A systematic review. Computers in Human Behavior Reports, 3, 100070.
• Özdemir, S. S. , Özdemir, M. , Polat, E., & Aksoy, R. (2014). Sosyal medya kavramı ve sosyal ağ sitelerinde yer alan online reklam uygulamalarının incelenmesi. Electronic Journal of Vocational Colleges(Ejovoc), 4 (4), 58-64.
• Pi, S. M., Chou, C. H., & Liao, H. L. (2013). A study of facebook groups members’ knowledge sharing. Computers in Human Behavior, 29(5), 1971-1979.
• Ping, N. S., & Maniam, M. (2015). The effectiveness of Facebook group discussions on writing performance: a study in Matriculation College. International Journal of Evaluation and Research in Education, 4(1), 30-37.
• Recro Digital Marketing., Dijital 2022 küresel genel bakış raporu. Access Address: https://recrodigital.com/dunyada-ve-Türkiyede-internet-sosyal-medya-kullanimi-2022/, Accessed on: 01.12.2023.
• Sönmez, V., & Alacapınar, G. F. (2014). Örneklendirilmiş bilimsel araştırma yöntemleri. Anı Yayıncılık.
• Thomas, D. M., & Mathur, S. (2019, June, 12-14). Data analysis by web scraping using python. 3rd International conference on Electronics, Communication and Aerospace Technology (ICECA), Coimbatore, India.
• Wang, Q., Woo, H. L., Quek, C. L., Yang, Y., & Liu, M. (2012). Using the facebook group as a learning management system: An exploratory study. British Journal of Educational Technology, 43(3), 428-438.
• Yasar, M. S., & Ari, G. (2023). Analysis of Turkish language teachers' posts in facebook groups in terms of professional development: A case study. Shanlax International Journal of Education, 11, 159-168.
• Yıldırım, İ. (2019) Using Facebook groups to support teachers’ professional development. Technology, Pedagogy and Education, 28:5, 589-609.

Türkiye'de Muhasebe Meslek Mensuplarının Mesleki Bilgiye Erişimde Sosyal Ağ Kullanımı: Facebook Örneği

Yıl 2024, Cilt: 6 Sayı: 1, 59 – 68, 31.03.2024

İbrahim Çidem , Reşid Çiğdem

https://doi.org/10.54821/uiecd.1406172

Öz

İnsanların interneti kullanarak diğer kullanıcılarla etkileşime geçtiği sanal ortamlar olarak tanımlanan sosyal ağlar, ilk olarak bir grup üniversite öğrencisinin okul arkadaşlarıyla iletişim kurması için oluşturulmuştur. Daha sonra bu ağlar eğlence, haber, reklam, ürün pazarlama ve satışı, eğitim, çeşitli konularda bilgiye erişim gibi birçok farklı amaçla kullanılmaya başlanmıştır. Bazı meslek mensupları da bu ağlar üzerinde gruplar oluşturarak kendi alanlarındaki meslektaşları ile bilgi paylaşımında bulunmakta ve meslekleri ile ilgili ihtiyaç duydukları bilgilere hızlı bir şekilde ulaşabilmektedir. Muhasebe mesleğini icra eden birçok kişi de sosyal ağlardaki bu tür gruplara üyedir. Bu çalışma, muhasebe meslek mensuplarının mesleki bilgiye erişmek için sosyal ağları kullanımını incelemeyi amaçlamaktadır. Bu amaçla dünya genelinde ve Türkiye’de yaygın olarak kullanılan sosyal ağlarda çeşitli anahtar kelimeler kullanılarak muhasebe meslek mensuplarının aktif olarak kullandıkları gruplar araştırılmıştır. Bunun ardından en çok katılımcının olduğu grubun Facebook’ta olduğu belirlenmiştir. Nitel araştırma tekniklerinden biri olan durum çalışması kapsamında belirlenen bu grup sayfasındaki tüm paylaşımlar veri olarak kabul edilmiştir. Web kazıma yöntemi ile belirli bir zaman aralığında yapılan 1.328 paylaşım elde edilmiştir. Bu veriler içerik analizi yöntemi ile analiz edilmiştir. Sonuç olarak muhasebe meslek mensuplarının oluşturdukları gruplar aracılığıyla sosyal etkileşimden ziyade mesleki bilgiye erişmek için sosyal ağları kullandıkları tespit edilmiştir.

Anahtar Kelimeler

Serbest Muhasebeci Mali Müşavir, Sosyal Ağ, Facebook, Web Kazıma

Kaynakça

• Abedin, T., Al Mamun, M., Lasker, M. A., Ahmed, S. W., Shommu, N., Rumana, N., & Turin, T. C. (2017). Social media as a platform for information about diabetes foot care: a study of Facebook groups. Canadian Journal of Diabetes, 41(1), 97-101.
• Balcı, A. (2013). Sosyal bilimlerde araştırma: yöntem, teknik ve ilkeler (Vol. 10). Pegem Akademi Yayınları.
• Cain, J., & Policastri, A. (2011). Using Facebook as an informal learning environment. American Journal of Pharmaceutical Education, 75(10), 207, 1-8.
• Camacho, D., Panizo-LLedot, Á., Bello-Orgaz, G., Gonzalez-Pardo, A., & Cambria, E. (2020). The four dimensions of social network analysis: an overview of research methods, applications, and software tools. Information Fusion, 63, 88-120.
• Creswell, J. W. (2013). Nitel araştırma yöntemleri. Trans. Eds., M. Bütün and SB Demir. Siyasal Kitabevi. Datareportal., Digital 2022: July global statshot report. Access Address: https://datareportal.com/reports/digital-2022-july-global-statshot, Accessed on: 01.12.2023.
• Ekoç, A. (2014). Facebook groups as a supporting tool for language classrooms. Turkish Online Journal of Distance Education, 15(3), 18-26.
• GWİ., Access Address: https://blog.gwi.com/chart-of-the-day/social-media/, Accessed on: 01.12.2023.
• Kumar, C., Bharati, T. S., & Prakash, S. (2021). Online social network security: a comparative review using machine learning and deep learning. Neural Processing Letters, 53(1), 843-861.
• Magro, M. J. (2012). A review of social media use in e-government. Administrative Sciences, 2(2), 148-161.
• Meishar-Tal, H., Kurtz, G., & Pieterse, E. (2012). Facebook groups as LMS: A case study. International Review of Research in Open and Distributed Learning, 13(4), 33-48.
• Men, M., Fung, S. S., & Tsui, E. (2021). What's Trending: a review of social media in ophthalmology. Current Opinion in Ophthalmology, 32(4), 324-330.
• Miron, E., & Ravid, G. (2015). Facebook groups as an academic teaching aid: Case study and recommendations for educators. Journal of Educational Technology & Society, 18(4), 371-384.
• O’Day, E. B., & Heimberg, R. G. (2021). Social media use, social anxiety, and loneliness: A systematic review. Computers in Human Behavior Reports, 3, 100070.
• Özdemir, S. S. , Özdemir, M. , Polat, E., & Aksoy, R. (2014). Sosyal medya kavramı ve sosyal ağ sitelerinde yer alan online reklam uygulamalarının incelenmesi. Electronic Journal of Vocational Colleges(Ejovoc), 4 (4), 58-64.
• Pi, S. M., Chou, C. H., & Liao, H. L. (2013). A study of facebook groups members’ knowledge sharing. Computers in Human Behavior, 29(5), 1971-1979.
• Ping, N. S., & Maniam, M. (2015). The effectiveness of Facebook group discussions on writing performance: a study in Matriculation College. International Journal of Evaluation and Research in Education, 4(1), 30-37.
• Recro Digital Marketing., Dijital 2022 küresel genel bakış raporu. Access Address: https://recrodigital.com/dunyada-ve-Türkiyede-internet-sosyal-medya-kullanimi-2022/, Accessed on: 01.12.2023.
• Sönmez, V., & Alacapınar, G. F. (2014). Örneklendirilmiş bilimsel araştırma yöntemleri. Anı Yayıncılık.
• Thomas, D. M., & Mathur, S. (2019, June, 12-14). Data analysis by web scraping using python. 3rd International conference on Electronics, Communication and Aerospace Technology (ICECA), Coimbatore, India.
• Wang, Q., Woo, H. L., Quek, C. L., Yang, Y., & Liu, M. (2012). Using the facebook group as a learning management system: An exploratory study. British Journal of Educational Technology, 43(3), 428-438.
• Yasar, M. S., & Ari, G. (2023). Analysis of Turkish language teachers' posts in facebook groups in terms of professional development: A case study. Shanlax International Journal of Education, 11, 159-168.
• Yıldırım, İ. (2019) Using Facebook groups to support teachers’ professional development. Technology, Pedagogy and Education, 28:5, 589-609.

Toplam 22 adet kaynakça vardır.

Ayrıntılar

Kaynak Göster

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