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Использование оценки эффективности методов защиты против риска поглощений Skip to content Сибирский торгово-экономический журнал 2009 Область наук
на тему «Использование оценки эффективности методов защиты против риска поглощений»
ИСПОЛЬЗОВАНИЕ ОЦЕНКИ ЭФФЕКТИВНОСТИ МЕТОДОВ ЗАЩИТЫ ПРОТИВ РИСКА ПОГЛОЩЕНИЙ
Н.Н. БОРГУЛЬ
В настоящее время ни у кого не вызывает сомнения тот факт, что процесс перераспределения собственности в РФ необходимо переводить в более цивилизованное русло. Инструментом перераспределения собственности в рыночной экономике являются сделки рынка корпоративного контроля – слияния и жесткие поглощения. Но раз существуют цивилизованные методы перераспределения контроля над предприятиями и финансовыми институтами, то должны существовать не менее цивилизованные способы защиты своей собственности.
До сих пор российские ученые не уделяли внимания методам защиты от поглощений, хотя бум жестких поглощений указывает на необходимость исследования защитных тактик. Литература по данному вопросу ограничивается описанием существующих способов защиты от поглощения и адаптацией западных источников. Учитывая несовершенство российских законов, риск потери собственности высок, поэтому тема защиты предприятия от враждебного поглощения очень актуальна. Данная статья является попыткой восполнить пробел в изучении защитных тактик и представляется методика оценки эффективности методов защиты против поглощений.
Классификация методов защиты от поглощений.
Существует множество классификаций методов защиты. Наиболее распространенная из них разделяет структурные и технические способы защиты. Структурные барьеры характеризуются уровнем концентрации собственности, ролью экономических субъектов и т.д. Технические барьеры закрепляются в уставе и определяют порядок управления в компании. Структурные барьеры, как правило, сильнее и эффективнее технических. «В некоторых странах Европы семейные владения делают попытки враждебных поглощений этих компаний невозможными»7. Не редко фирмы с сильным структурным щитом не нуждаются в создании искусственных технических заслонок. Однако, учитывая несовершенство в законодательстве, в российских условиях структурные барьеры не так сильны, как на Западе. Поэтому мы акцентируем внимание на анализе технических барьеров, в свою очередь, разделим их на неоперативные и оперативные меры защиты. Неоперативные методы зашиты, создаваемые корпорацией до появления непосредственной угрозы жесткого поглощения [pre-offer defenses], оперативные методы защиты, создаваемые уже после того, как тендерное предложение на выкуп акций было сделано [post-offer defenses]10.
Неоперативные методы защиты применяются перед возникновением угрозы поглощения. Иначе, эти методы означают разработку и применение комплекса мер для создания правовых и экономических барьеров с целью предотвращения враждебного поглощения и создания препятствий к контролю над компанией. Вторая группа защитных мер эффективна, когда предложение о поглощении уже поступило. Кроме вышеперечисленных разделения методов защиты можно выделить группу универсальных способов защиты, которые могут использоваться, как до, так и после получения информации о поглощении. Классификация мер защиты представлена в таблице 1. Поскольку многие компании используют сразу несколько инструментов защиты, наиболее целесообразно изучать эффекты способов защиты в комбинации. Однако в российской действительности применение защитных мер еще не нашло широкого применения и компании чаще всего не используют более одного метода защиты.2
Объектом враждебного поглощения могут стать не только корпорации, неэффективно управляющиеся своим менеджментом. В мировой практике достаточно часто проводились поглощения и вполне успешных компаний. Мотивов подобных жестких поглощений может быть множество, но наиболее распространены следующие: Попытка корпорации-агрессора достичь классические синергии. Проведение bust-up поглощения – после поглощения компания разбивается покупателем на части и распродается. Попытка устранения конкурента по отрасли/индустрии.11
Таблица 1 – Классификация защитных методов
Неоперативные методы Оперативные методы Универсальные способы
Эшелонированный совет директоров Белый рыцарь Ядовитая пилюля
Создание стратегического альянса Тактика «выжженной земли» Стратегические приобретения
Золотой парашют Выкуп собственных акций
Защита активов Креативные решения
Неоперативные методы.
В анализе используется описание механизма действия способов защиты от поглощений и оценка выгод и потерь, которые несут собственники и менеджеры предприятий. В анализе применяются выводы некоторых зарубежных исследователей о методах защиты в Западной Европе.
Эшелонированный совет директоров
Этот метод зашиты от поглощения иногда еще называют положением о сегментированном совете директоров (segmented board provision) или положением о засекреченном совете директоров (classified board provision) или супербольшенство. Он заключается во внесении в устав корпорации пункта, устанавливающего высокий процентный порог голосов акционеров корпорации-цели, необходимых для одобрения поглощения. Большинство корпораций, применяющих этот метод защиты, устанавливают количественный барьер голосов, необходимых для одобрения поглощения в промежутке от 66,66% до 80%, но некоторые поднимают планку и до 95%. Подобная защита значительно ограничивает возможности корпорации-покупателя по проведению жесткого поглощения, поскольку теперь корпорации-покупателю приходится выкупать не просто контрольный пакет акций, а пакет, который бы удовлетворял условиям супербольшинства, что приводит к увеличению объемов финансовых ресурсов, необходимых для успешного проведения жесткого поглощения. 3
Создание стратегического альянса
Данный вид защиты похож своим действием на защиту «белый рыцарь», но в отличие от последнего, как наступает угроза поглощения. Стратегический альянс между двумя и более предприятиями способен защитить все стороны от нежелательного поглощения. Однако, существует риск того, что стратегический партнер сам попытается поглотить компанию-партнера, пользуясь доступной ему инсайдерской информацией о компании-партнеров.1
Золотой парашют
Данная защита делает покупку предприятия доростоящей. Золотой парашют гарантирует единовременную выплату в случае смены контроля в компании. Большинство исследований показывают, что соглашение о золотом парашюте имеет положительное влияние на прибыль от акции.9
Защита активов
Защита активов – это правовая структура, которая не позволяет рейдерам лишать собственников их активов, либо заставляет платить за это высокую цену. До тех пор пока российское право не обретет постоянные форму и характер, выражающиеся в четких правилах регулирования методов защиты от поглощения, полагаться на этот способ, как доминирующий будет рискованным для предприятия.
Ядовитая пилюля как неоперативный метод защиты
Идея всех видов ядовитой пилюли заключается в поощрении акционеров к приобретению акций компаний – цели по сниженной цене. Ядовитый эффект состоит в налагании на компанию-покупателя высоких затрат.
Первая ядовитая пилюля в России была предложена американской автомобильной компании General Motors. В совместном предприятии с Автовазом GM включило в устав оговорку о праве на полный контроль над предприятием в случае изменения структуры собственности в Автовазе. Данная пилюля отбила интерес конкурентов в поглощении Автоваза и предотвратило использование торговой марки GM или Chevrolet потенциальными собственниками.4
Стратегические приобретения как неоперативный метод
Результат действия такого метода схож с оперативным. Однако негативная сторона неоперативного действия усугубляется непредсказуемостью ситуации с потенциальным агрессором. В этой связи данный вид защиты редко используется.
Оперативные методы
Российские менеджеры чаще применяют защитные меры постфактум, когда уже в руках компании- покупателя.
Белый рыцарь
Данный вид защиты часто применяют как меньшее из зол, поскольку часто компании поглощаются самими белыми рыцарями. Однако, это не типично для России, т.к. если компании обращаются между менеджерами компании-цели и «белым рыцарем» базируется на личном контакте, и неожиданная трансформация белого рыцаря в серого не происходит. Таким образом, данный вид защиты может оказаться достаточно надежным и выгодным, однако недоступным для тех, у кого нет подходящего в кандидаты «спасителя» делового партнера.
Тактика выжженной земли
Этот метод защиты можно отнести к крайней форме ядовитой пилюли, применяемой после того, как предложение о поглощении сделано. Наглядным примером подобной тактики служит ситуация, когда компания-цель пытается скрыть правдивую информацию о прибылях и о балансе и представить их в наименее привлекательном свете. В российских условиях неразвитого рынка ценных бумаг данный метод защиты применяется крайне редко.
Выкуп акций собственной компании
Данный вид защиты имеет не только защитный эффект но и другие благоприятные эффекты: Выкуп акций на открытом рынке снижает количество свободно обращающихся акций и увеличивает доход на акцию и рыночную стоимость акций акционеров. Все эти эффекты возникают в случае, если акции недооценены, что часто случается на российском рынке. Следует учесть, что из-за борьбы за акции с компанией-покупателем цена акции может сильно возрасти и обернуться компании-цели очень дорогостоящим способом защиты. Асимметричные методы
Ассиметричные методы – креативный ответ поглощениям. Так как большая часть способов защиты от поглощений требует больших издержек, компании с ограниченными финансовыми ресурсами находятся в постоянном поиске креативных или асимметричных решений. Низкая стоимость этих методов является их главным преимуществом. К ним относятся такие способы, как PR-акции, которые подразумевают рассылку жалоб о том, что предприятие пытаются захватить с использованием административной власти, во всевозможные государственные органы. Данный метод эффективен, прежде всего при «черных» поглощениях с использованием административного ресурса.
Другой пример креативного решения – контратака с использованием методов борьбы агрессора: «разведки» его слабых мест. С помощью экспресс- анализа недостатков рейдера можно выбрать наиболее вредоносное оружие, чтобы подорвать его финансовую мощность. Применяются такие стратегические меры, как:
1. Скупка небольшого пакета акций агрессора, чтобы иметь возможность подавать в суд в качестве миноритарного акционера.
2. «Партизанская работа» с профсоюзами агрессора, вовлекающая в борьбу в собственной компании.
3. Если агрессор пользуется незаконными или неэтичными методами, компания-цель может публично сообщить об этом, что подорвет репутацию агрессора и, как результат, его финансовое состояние.5
Ядовитая пилюля как оперативный метод защиты
Работа Р. Коммента и Г. Шверта свидетельствует о высокой эффективности оперативных пилюль из-за элемента неожиданности в противоположность неоперативным ядовитым пилюлям. Согласно, этим экономистам, уровень успеха поглощений в случае оперативных пилюль ниже, чем при применении предсказуемых пилюль.6
Стратегические приобретения как оперативный метод защиты
Самый часто используемый способ – покупка непривлекательных активов. Однако покупка ненужных активов может подорвать стоимость компании-цели, поскольку часто непривлекательные активы для агрессора также непривлекательные для компании-цели.
Первоочередной задачей владельцев предприятия должна стать защита собственной компании, в случае угрозы поглощения. И задача менеджера заключается в обеспечении защиты компании заранее и, если это невозможно, применение оперативных способов защиты и разработка стратегии и тактики защиты активов компании. Также важно помнить, что в реальных условиях единственный фактор, способный уберечь от поглощения, – это конкурентоспособность, которая в свою очередь достигается только эффективным управлением.
Литература:
1. Демидова Е. С. Эффективные способы защиты предприятия от риска враждебного поглощения // Управление риском, №3, 2007
2. Леонов Р. Способы защиты от захватов предприятий // Вестник антикризисных технологий, №2, 2001.
3. Лукашов А. Защита от враждебного поглощения при IPO// Консультант, № 3, 2005.
4. St. Petersburg Times, газета, №43, 2001.
5. Тутыркин В.Защита от корпоративных захватов: Ассиметричные решения // «Mergers&Acquisitions», №10, 2003.
6. Comment R., Schwert G. Poison or Placebo? Epigenous on the Deterrence and Wealth Effects of Modern Antitakeover Measures, Journal of Finance Economist, 39, pp. 3-43, 1995.
7. Europe's Corporate Castles Begin to Crack, Anonymous, The Economist, London: Vol.321, Iss. 7735; p.67, Nov 30, 1991.
8. www.rbc.ru
9. www.russianlaw.com
10. www.strateqiya.ru
11. www.zahvat.ru
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