Determination of Perceptions and Purchasing Factors of Turkish Consumers on Essential Oils

Yıl 2024, Cilt: 8 Sayı: 1, 33 – 42, 30.06.2024

Beyzanur Işık Rukiye Gürdal Emine Tuğçe Elmas Mustafa Öğütcü

Öz

Kaynakça

• Aburjai T. & Natsheh F.M. 2003. Plants used in cosmetics, Phytotherapy Research: An International Journal Devoted to Pharmacological and Toxicological Evaluation of Natural Product Derivatives, 17(9), 987-1000.
• Aday M.S. & Yener U. 2014. Understanding the buying behavior of young consumers regarding packaging attributes and labels, International Journal of Consumer Studies, 38(4), 385-393.
• Andreassen H.K., Bujnowska-Fedak M.M., Chronaki C.E., Dumitru R.C., Pudule I., Santana S. et al., Wynn R. 2007. European citizens' use of E-health services: a study of seven countries, BMC Public Health, 7, 1-7.
• Bivins R.E. 2010. Alternative medicine? A history: Oxford University Press.
• Cadar R.-L., Amuza A., Dumıtras D.E. & Pocol C.B. 2021. Consumer Behaviour Of Products Obtained From Medicinal And Aromatic Plants: A Segmentation Based On Frequency And Purpose of Their Use, Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 21(2).
• Chakravarty, I., Parmar, V. M., & Mandavgane, S. A. (2021). Current trends in essential oil (EO) production. Biomass Conversion and Biorefinery, 1-24.
• Dhifi W., Bellili S., Jazi S., Bahloul N. & Mnif W. 2016. Essential oils’ chemical characterization and investigation of some biological activities: A critical review, Medicines, 3(4), 25.
• Edris A.E. 2007. Pharmaceutical and therapeutic potentials of essential oils and their individual volatile constituents: a review, Phytotherapy Research: An International Journal Devoted to Pharmacological and Toxicological Evaluation of Natural Product Derivatives, 21(4), 308-323.
• Goh J.W. & Ng A.H.H. 2021. Factors Affecting Online Consumer Buying Behavior Towards Essential Oils in Penang. In Impact of Globalization and Advanced Technologies on Online Business Models, IGI Global, pp. 279-302.
• Güney O.I. 2019. Consumption attributes and preferences on medicinal and aromatic plants: a consumer segmentation analysis, Ciência Rural, 49.
• Korkmaz M., Fakir H. & Guller B. 2011. Consumer preferences for medicinal and aromatic plant products: Surveys of urban consumers and sellers in western mediterranean region of Turkey, Journal of Medicinal Plants Research, 5(10), 2054-2063.
• Mancini P., Marchini A. & Simeone M. 2017. Which are the sustainable attributes affecting the real consumption behavior? Consumer understanding and choices, British Food Journal, 119(8), 1839-1853.
• Nandi R., Bokelmann W., Gowdru N.V. & Dias G. 2017. Factors influencing consumers’ willingness to pay for organic fruits and vegetables: Empirical evidence from a consumer survey in India, Journal of Food Products Marketing, 23(4), 430-451.
• Raut J.S, & Karuppayil S.M. 2014. A status review on the medicinal properties of essential oils, Industrial Crops and Products, 62, 250-264.
• Ribeiro A.S., Estanqueiro M., Oliveira M.B. & Sousa Lobo J.M. 2015. Main benefits and applicability of plant extracts in skin care products, Cosmetics, 2(2), 48-65.
• Samiee S., Shimp T.A. & Sharma S. 2005. Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations, Journal of international Business Studies, 36, 379-397.
• Shamri S.N., Suhaimi N.A.M. & Alwi A. 2021. The factors affecting the consumer buying behavior towards local brand of food product in Selangor, Journal of Agrobiotechnology, 12(1S), 40-50.
• Singh A. & Verma P. 2017. Factors influencing Indian consumers' actual buying behavior towards organic food products, Journal of Cleaner Production, 167, 473-483.
• Wald H.S., Dube C.E. & Anthony, D.C. 2007. Untangling the Web—The impact of Internet use on health care and the physician–patient relationship, Patient Education and Counseling, 68(3), 218-224.
• Wangberg S.C., Andreassen H.K., Prokosch H.-U., Santana S.M.V., Sørensen T. & Chronaki C.E. 2008. Relations between Internet use, socio-economic status (SES), social support and subjective health, Health promotion international, 23(1), 70-77.

Determination of Perceptions and Purchasing Factors of Turkish Consumers on Essential Oils

Yıl 2024, Cilt: 8 Sayı: 1, 33 – 42, 30.06.2024

Beyzanur Işık Rukiye Gürdal Emine Tuğçe Elmas Mustafa Öğütcü

Öz

The aim of the present study is to determine the factors affecting the purchasing perceptions and motivations of consumers living in different regions of Türkiye on essential oils. A questionnaire including 16 questions applied to 603 volunteer participants to understand which factors affecting purchasing decisions of consumers. While 66% of the participants stated that they had purchased essential oils at least once, 44% stated that they had never purchased them. It was determined that the participants mostly used black cumin oil for medical purposes in asthma and respiratory disorders, and coconut and argan oil were mostly used for cosmetic purposes in hair and skin care. Age and monthly income level of the participants are effective on both reasons for use and purchasing motivations of essential oils. Remarkably, it was determined that participants with high levels of education mostly received advice on the uses of essential oils from various sources such as the internet and television. In conclusion, the findings of this study provide clear explanations regarding the perception and purchasing motivations of consumers with different demographic characteristics regarding essential oils.

Anahtar Kelimeler

Essential oils, Consumption, Purchasing decision, Consumers, Survey

Etik Beyan

Ethics approval was obtained with the meeting of Çanakkale Onsekiz Mart University Clinical Research Ethics Committee dated 14.04.2020 and numbered 2020-06.

Kaynakça

• Aburjai T. & Natsheh F.M. 2003. Plants used in cosmetics, Phytotherapy Research: An International Journal Devoted to Pharmacological and Toxicological Evaluation of Natural Product Derivatives, 17(9), 987-1000.
• Aday M.S. & Yener U. 2014. Understanding the buying behavior of young consumers regarding packaging attributes and labels, International Journal of Consumer Studies, 38(4), 385-393.
• Andreassen H.K., Bujnowska-Fedak M.M., Chronaki C.E., Dumitru R.C., Pudule I., Santana S. et al., Wynn R. 2007. European citizens' use of E-health services: a study of seven countries, BMC Public Health, 7, 1-7.
• Bivins R.E. 2010. Alternative medicine? A history: Oxford University Press.
• Cadar R.-L., Amuza A., Dumıtras D.E. & Pocol C.B. 2021. Consumer Behaviour Of Products Obtained From Medicinal And Aromatic Plants: A Segmentation Based On Frequency And Purpose of Their Use, Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 21(2).
• Chakravarty, I., Parmar, V. M., & Mandavgane, S. A. (2021). Current trends in essential oil (EO) production. Biomass Conversion and Biorefinery, 1-24.
• Dhifi W., Bellili S., Jazi S., Bahloul N. & Mnif W. 2016. Essential oils’ chemical characterization and investigation of some biological activities: A critical review, Medicines, 3(4), 25.
• Edris A.E. 2007. Pharmaceutical and therapeutic potentials of essential oils and their individual volatile constituents: a review, Phytotherapy Research: An International Journal Devoted to Pharmacological and Toxicological Evaluation of Natural Product Derivatives, 21(4), 308-323.
• Goh J.W. & Ng A.H.H. 2021. Factors Affecting Online Consumer Buying Behavior Towards Essential Oils in Penang. In Impact of Globalization and Advanced Technologies on Online Business Models, IGI Global, pp. 279-302.
• Güney O.I. 2019. Consumption attributes and preferences on medicinal and aromatic plants: a consumer segmentation analysis, Ciência Rural, 49.
• Korkmaz M., Fakir H. & Guller B. 2011. Consumer preferences for medicinal and aromatic plant products: Surveys of urban consumers and sellers in western mediterranean region of Turkey, Journal of Medicinal Plants Research, 5(10), 2054-2063.
• Mancini P., Marchini A. & Simeone M. 2017. Which are the sustainable attributes affecting the real consumption behavior? Consumer understanding and choices, British Food Journal, 119(8), 1839-1853.
• Nandi R., Bokelmann W., Gowdru N.V. & Dias G. 2017. Factors influencing consumers’ willingness to pay for organic fruits and vegetables: Empirical evidence from a consumer survey in India, Journal of Food Products Marketing, 23(4), 430-451.
• Raut J.S, & Karuppayil S.M. 2014. A status review on the medicinal properties of essential oils, Industrial Crops and Products, 62, 250-264.
• Ribeiro A.S., Estanqueiro M., Oliveira M.B. & Sousa Lobo J.M. 2015. Main benefits and applicability of plant extracts in skin care products, Cosmetics, 2(2), 48-65.
• Samiee S., Shimp T.A. & Sharma S. 2005. Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations, Journal of international Business Studies, 36, 379-397.
• Shamri S.N., Suhaimi N.A.M. & Alwi A. 2021. The factors affecting the consumer buying behavior towards local brand of food product in Selangor, Journal of Agrobiotechnology, 12(1S), 40-50.
• Singh A. & Verma P. 2017. Factors influencing Indian consumers' actual buying behavior towards organic food products, Journal of Cleaner Production, 167, 473-483.
• Wald H.S., Dube C.E. & Anthony, D.C. 2007. Untangling the Web—The impact of Internet use on health care and the physician–patient relationship, Patient Education and Counseling, 68(3), 218-224.
• Wangberg S.C., Andreassen H.K., Prokosch H.-U., Santana S.M.V., Sørensen T. & Chronaki C.E. 2008. Relations between Internet use, socio-economic status (SES), social support and subjective health, Health promotion international, 23(1), 70-77.

Toplam 20 adet kaynakça vardır.

Ayrıntılar

Kaynak Göster

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