[en] | And Then…

And Then… is an album that focuses on ballads. Joe states on his web site that he prefers singing ballads to up-tempo tracks. “I prefer to sing on ballads rather than up-tempos. You kind of showcase yourself as an r&b singer a lot better.” The album also features a number of collaborations with prominent r&b writers and producers. Joe worked with labelmate R. Kelly on the lead single “More & More” and “Make You My Baby”, these two songs were originally intended for R. Kelly’s unreleased album “Loveland”. Roy “Royalty” Hamilton worked with Joe on the title track, as well as “Sweeter than Sugar” and “Sweet Dreams”. Songwriter Kevin “Shekspere” Briggs wrote the song “Bedroom” that appears late on the album. G-Unit appears on the track “Ride wit U“. Produced by Frank Romano, which is one of the up-tempo tracks on the album — Joe returned the favour on their debut album.

“More & More,” written and produced by label mate R. Kelly, was released as the album’s lead single in the United States. It peaked at number 48 on the US Billboard Hot 100 and reached number 15 on Billboard‘s Hot R&B/Hip-Hop Songs chart.^[1] Elsewhere, the song was released on double A-single with “Ride wit U” featuring rap group G-Unit. It peaked at number 22 on the Hot R&B/Hip-Hop Songs and also reached number 12 on the UK Singles Chart and the top forty of the Australian Singles Chart,^[1] becoming his highest-charting single release since 2000’s “Stutter“. Third single “Priceless,” produced by The Underdogs, reached number 72 on the Hot R&B/Hip-Hop Songs chart.^[1]

Upon release, And Then… received generally lukewarm reviews from music critics. New York Times critic Jon Pareles found that “with his light but precise tenor voice, Joe applies bends and quavers to every note that can withstand them, and like Mr. Kelly, he can sound oddly mournful as he’s proclaiming his undying love and happiness. The production stays understated, mostly using down-tempo drum machines and sleek keyboards. Joe’s ambitions don’t extend far beyond the bedroom (and the garage that holds all the cars he mentions). He’s not a utopian yearner like Musiq Soulchild, just a guy on the make. But his limited ambitions are easier to achieve.”^[5]

AllMusic wrote that “Joe maintains his steady recording output with And Then…, another in a line of his generally solid if not overly exceptional albums highlighted by a couple standout cuts […] Here he’s in really good hands, especially on the aforementioned Kelly and Hamilton songs, which rank among the very best of his career.^[2] They rated the album three and a half stars out of five.^[2] Billboard wrote: “Enlisting Kelly and other guest producers, Joe undercuts the consistency critique leveled at last year’s Better Days. There are still a few formulaic and trite bumps along the way […] Those missteps are outpaced by several noteworthy tracks.”^[6] Dennis Kelly from The Morning Call found that “after his biggest album, 2000’s My Name Is Joe, he seemed to lose his way a bit on the followup, 2001’s Better Days. Now with And Then… […] he’s back to his slow jam ways […] that best suit Joe’s soft, sentimental delivery, which should suit his fans just fine.”^[3]

And Then… debuted at number 26 on the US Billboard 200 and number four on Billboard‘s Top R&B/Hip-Hop Albums chart, selling 121,000 copies during which what Billboard described as “a busy holiday retail season.”^[7] It was eventually certified gold by the Recording Industry Association of America (RIAA) on September 23, 2004.^[8] Outside the United States, the album reached the top thirty on the Dutch MegaCharts.^[9] In the United Kingdom, And Then… reached number 73 on the UK Albums Chart and was certified gold by British Phonographic Industry (BPI) on July 22, 2013.^[10]

Notes

• ^{^[a]} signifies a co-producer

Sampling credits

• “Sweeter Than Sugar” contains a sample from “The Makings of You” by Gladys Knight & The Pips.
• “Street Dreams” samples from “Never Gonna Stop” by Linda Clifford, “Street Dreams” by Nas, and “All Eyez on Me” by 2Pac.