KAYSERİ’DE YAŞAYAN BİREYLERİN GAZETE SATINALMA VE OKUMA ALIŞKANLIKLARI ÜZERİNE BİR ARAŞTIRMA

Yıl 1998, Sayı: 13, 113 – 122, 31.12.1998

Yunus DURSUN

Öz

      

Anahtar Kelimeler

gazate satın alma ve okuma alışkanlığı, gazete, kayseri

Kaynakça

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  • Moschis, G.P., ve R.L. Moore, * An Analysis of the Acquisition of Some Consumer Competencies Among Adolescents,” Journal of Consumer Affairs 12 (VVİnter 1978)
  • , Decision Making Among the Young: A Socialization Perspective ”
  • Journal of Consumer Research 6 (September 1979), ss.101-112.
  • Moschis, G.P., R.L. Moore ve T.J. Stanley, “An Exploratory Study of Brand Loyalty Development," Mvances in Consumer Research, vol. 11, der. T.C. Kinnear Ann Arbor MI: Association for Consumer Research, 1984, ss.412-417.
  • Newspaper Research Bureau, Senior Citizens and Newspapers New York Newspaper Research Project, 1981 '
  • O'Guinn, T.C., W. Lee ve R. Faber, ““Acculturation: The Impact of Divergent Paths «n Buyer Behavior,” Advances in Consumer Research vol. 13, der. R Lutz Ann Arbor MI Association for Consumer Research, 1984, ss.579-583.
  • Simmons Market Research Bureau, 1983 Study of Media and Markats zikreden H.W. Berkman ve C. Gilson, Advertisina. New York: Random House, İne., 1987, s.253.
  • Smith, R.B., "The Influence of Information Source on Brand Loyalty and Consumer Sex Roles of the Elderly," Advances in Consumer Research vol. 18, der. R.H. Holman ve M.R Solomon, Ann Arbor, MI: Association for Consumer Research, 1991, ss.673-680.
  • Smith. R. ve G.P Moschis, “A Socialization Perspective on Selected Consumer Characteristics of Elderly," Journal of Consumer Affairs 19 (Spring/Summer 1985),

Ayrıntılar

Birincil Dil Türkçe
BölümMakaleler
Yazarlar

Yunus DURSUN

Yayımlanma Tarihi31 Aralık 1998
Yayımlandığı Sayı Yıl 1998 Sayı: 13

Kaynak Göster

APADURSUN, Y. (1998). KAYSERİ’DE YAŞAYAN BİREYLERİN GAZETE SATINALMA VE OKUMA ALIŞKANLIKLARI ÜZERİNE BİR ARAŞTIRMA. Erciyes Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi(13), 113-122.

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