');mask-image:url('data:image/svg+xml;utf8, ');mask-mode:alpha;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:contain;mask-size:contain;-webkit-mask-position:center;mask-position:center;border-radius:0}}.wp-block-image :where(.has-border-color){border-style:solid}.wp-block-image :where([style*=border-top-color]){border-top-style:solid}.wp-block-image :where([style*=border-right-color]){border-right-style:solid}.wp-block-image :where([style*=border-bottom-color]){border-bottom-style:solid}.wp-block-image :where([style*=border-left-color]){border-left-style:solid}.wp-block-image :where([style*=border-width]){border-style:solid}.wp-block-image :where([style*=border-top-width]){border-top-style:solid}.wp-block-image :where([style*=border-right-width]){border-right-style:solid}.wp-block-image :where([style*=border-bottom-width]){border-bottom-style:solid}.wp-block-image :where([style*=border-left-width]){border-left-style:solid}.wp-block-image figure{margin:0}ol.wp-block-latest-comments{margin-left:0}.wp-block-latest-comments .wp-block-latest-comments{padding-left:0}.wp-block-latest-comments__comment{line-height:1.1;list-style:none;margin-bottom:1em}.has-avatars .wp-block-latest-comments__comment{min-height:2.25em;list-style:none}.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-excerpt,.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-meta{margin-left:3.25em}.has-dates .wp-block-latest-comments__comment,.has-excerpts .wp-block-latest-comments__comment{line-height:1.5}.wp-block-latest-comments__comment-excerpt p{font-size:.875em;line-height:1.8;margin:.36em 0 1.4em}.wp-block-latest-comments__comment-date{display:block;font-size:.75em}.wp-block-latest-comments .avatar,.wp-block-latest-comments__comment-avatar{border-radius:1.5em;display:block;float:left;height:2.5em;margin-right:.75em;width:2.5em}.wp-block-latest-posts.alignleft{margin-right:2em}.wp-block-latest-posts.alignright{margin-left:2em}.wp-block-latest-posts.wp-block-latest-posts__list{list-style:none;padding-left:0}.wp-block-latest-posts.wp-block-latest-posts__list li{clear:both}.wp-block-latest-posts.is-grid{display:flex;flex-wrap:wrap;padding:0}.wp-block-latest-posts.is-grid li{margin:0 1.25em 1.25em 0;width:100%}@media (min-width:600px){.wp-block-latest-posts.columns-2 li{width:calc(50% - .625em)}.wp-block-latest-posts.columns-2 li:nth-child(2n){margin-right:0}.wp-block-latest-posts.columns-3 li{width:calc(33.33333% - .83333em)}.wp-block-latest-posts.columns-3 li:nth-child(3n){margin-right:0}.wp-block-latest-posts.columns-4 li{width:calc(25% - .9375em)}.wp-block-latest-posts.columns-4 li:nth-child(4n){margin-right:0}.wp-block-latest-posts.columns-5 li{width:calc(20% - 1em)}.wp-block-latest-posts.columns-5 li:nth-child(5n){margin-right:0}.wp-block-latest-posts.columns-6 li{width:calc(16.66667% - 1.04167em)}.wp-block-latest-posts.columns-6 li:nth-child(6n){margin-right:0}}.wp-block-latest-posts__post-author,.wp-block-latest-posts__post-date{display:block;font-size:.8125em}.wp-block-latest-posts__post-excerpt{margin-top:.5em;margin-bottom:1em}.wp-block-latest-posts__featured-image a{display:inline-block}.wp-block-latest-posts__featured-image img{height:auto;width:auto;max-width:100%}.wp-block-latest-posts__featured-image.alignleft{margin-right:1em;float:left}.wp-block-latest-posts__featured-image.alignright{margin-left:1em;float:right}.wp-block-latest-posts__featured-image.aligncenter{margin-bottom:1em;text-align:center}ol,ul{box-sizing:border-box}ol.has-background,ul.has-background{padding:1.25em 2.375em}.wp-block-media-text{direction:ltr;display:grid;grid-template-columns:50% 1fr;grid-template-rows:auto;box-sizing:border-box}.wp-block-media-text.has-media-on-the-right{grid-template-columns:1fr 50%}.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__media{align-self:start}.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__media,.wp-block-media-text .wp-block-media-text__content,.wp-block-media-text .wp-block-media-text__media{align-self:center}.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__media{align-self:end}.wp-block-media-text .wp-block-media-text__media{grid-column:1;grid-row:1;margin:0}.wp-block-media-text .wp-block-media-text__content{direction:ltr;grid-column:2;grid-row:1;padding:0 8%;word-break:break-word}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__media{grid-column:2;grid-row:1}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__content{grid-column:1;grid-row:1}.wp-block-media-text__media img,.wp-block-media-text__media video{height:auto;max-width:unset;width:100%;vertical-align:middle}.wp-block-media-text.is-image-fill .wp-block-media-text__media{height:100%;min-height:250px;background-size:cover}.wp-block-media-text.is-image-fill .wp-block-media-text__media>a{display:block;height:100%}.wp-block-media-text.is-image-fill .wp-block-media-text__media img{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);border:0}@media (max-width:600px){.wp-block-media-text.is-stacked-on-mobile{grid-template-columns:100%!important}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__media{grid-column:1;grid-row:1}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__content{grid-column:1;grid-row:2}}.wp-block-navigation{position:relative;--navigation-layout-justification-setting:flex-start;--navigation-layout-direction:row;--navigation-layout-wrap:wrap;--navigation-layout-justify:flex-start;--navigation-layout-align:center}.wp-block-navigation ul{margin-top:0;margin-bottom:0;margin-left:0;padding-left:0}.wp-block-navigation ul,.wp-block-navigation ul li{list-style:none;padding:0}.wp-block-navigation .wp-block-navigation-item{display:flex;align-items:center;position:relative}.wp-block-navigation .wp-block-navigation-item .wp-block-navigation__submenu-container:empty{display:none}.wp-block-navigation .wp-block-navigation-item__content{display:block}.wp-block-navigation.has-text-decoration-underline .wp-block-navigation-item__content,.wp-block-navigation.has-text-decoration-underline .wp-block-navigation-item__content:active,.wp-block-navigation.has-text-decoration-underline .wp-block-navigation-item__content:focus{text-decoration:underline}.wp-block-navigation.has-text-decoration-line-through .wp-block-navigation-item__content,.wp-block-navigation.has-text-decoration-line-through .wp-block-navigation-item__content:active,.wp-block-navigation.has-text-decoration-line-through .wp-block-navigation-item__content:focus{text-decoration:line-through}.wp-block-navigation:where(:not([class*=has-text-decoration])) a,.wp-block-navigation:where(:not([class*=has-text-decoration])) a:active,.wp-block-navigation:where(:not([class*=has-text-decoration])) a:focus{text-decoration:none}.wp-block-navigation .wp-block-navigation__submenu-icon{align-self:center;line-height:0;display:inline-block;font-size:inherit;padding:0;background-color:inherit;color:currentColor;border:none;width:.6em;height:.6em;margin-left:.25em}.wp-block-navigation .wp-block-navigation__submenu-icon svg{display:inline-block;stroke:currentColor;width:inherit;height:inherit;margin-top:.075em}.wp-block-navigation.is-vertical{--navigation-layout-direction:column;--navigation-layout-justify:initial;--navigation-layout-align:flex-start}.wp-block-navigation.no-wrap{--navigation-layout-wrap:nowrap}.wp-block-navigation.items-justified-center{--navigation-layout-justification-setting:center;--navigation-layout-justify:center}.wp-block-navigation.items-justified-center.is-vertical{--navigation-layout-align:center}.wp-block-navigation.items-justified-right{--navigation-layout-justification-setting:flex-end;--navigation-layout-justify:flex-end}.wp-block-navigation.items-justified-right.is-vertical{--navigation-layout-align:flex-end}.wp-block-navigation.items-justified-space-between{--navigation-layout-justification-setting:space-between;--navigation-layout-justify:space-between}.wp-block-navigation .has-child .wp-block-navigation__submenu-container{background-color:inherit;color:inherit;position:absolute;z-index:2;display:flex;flex-direction:column;align-items:normal;opacity:0;transition:opacity .1s linear;visibility:hidden;width:0;height:0;overflow:hidden;left:-1px;top:100%}.wp-block-navigation .has-child .wp-block-navigation__submenu-container>.wp-block-navigation-item>.wp-block-navigation-item__content{display:flex;flex-grow:1}.wp-block-navigation .has-child .wp-block-navigation__submenu-container>.wp-block-navigation-item>.wp-block-navigation-item__content .wp-block-navigation__submenu-icon{margin-right:0;margin-left:auto}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation-item__content{margin:0}@media (min-width:782px){.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container{left:100%;top:-1px}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container:before{content:"";position:absolute;right:100%;height:100%;display:block;width:.5em;background:0 0}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-icon{margin-right:.25em}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-icon svg{transform:rotate(-90deg)}}.wp-block-navigation .has-child:not(.open-on-click):hover>.wp-block-navigation__submenu-container{visibility:visible;overflow:visible;opacity:1;width:auto;height:auto;min-width:200px}.wp-block-navigation .has-child:not(.open-on-click):not(.open-on-hover-click):focus-within>.wp-block-navigation__submenu-container{visibility:visible;overflow:visible;opacity:1;width:auto;height:auto;min-width:200px}.wp-block-navigation .has-child .wp-block-navigation-submenu__toggle[aria-expanded=true]~.wp-block-navigation__submenu-container{visibility:visible;overflow:visible;opacity:1;width:auto;height:auto;min-width:200px}.wp-block-navigation.has-background .has-child .wp-block-navigation__submenu-container{left:0;top:100%}@media (min-width:782px){.wp-block-navigation.has-background .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container{left:100%;top:0}}.wp-block-navigation-submenu{position:relative;display:flex}.wp-block-navigation-submenu .wp-block-navigation__submenu-icon svg{stroke:currentColor}button.wp-block-navigation-item__content{background-color:transparent;border:none;color:currentColor;font-size:inherit;font-family:inherit;line-height:inherit;font-style:inherit;font-weight:inherit;text-transform:inherit;text-align:left}.wp-block-navigation-submenu__toggle{cursor:pointer}.wp-block-navigation-item.open-on-click .wp-block-navigation-submenu__toggle{padding-right:.85em}.wp-block-navigation-item.open-on-click .wp-block-navigation-submenu__toggle+.wp-block-navigation__submenu-icon{margin-left:-.6em;pointer-events:none}.wp-block-navigation .wp-block-page-list,.wp-block-navigation__container,.wp-block-navigation__responsive-close,.wp-block-navigation__responsive-container,.wp-block-navigation__responsive-container-content,.wp-block-navigation__responsive-dialog{gap:inherit}:where(.wp-block-navigation.has-background .wp-block-navigation-item a:not(.wp-element-button)),:where(.wp-block-navigation.has-background .wp-block-navigation-submenu a:not(.wp-element-button)),:where(.wp-block-navigation .wp-block-navigation__submenu-container .wp-block-navigation-item a:not(.wp-element-button)),:where(.wp-block-navigation .wp-block-navigation__submenu-container .wp-block-navigation-submenu a:not(.wp-element-button)){padding:.5em 1em}.wp-block-navigation.items-justified-right .wp-block-navigation__container .has-child .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-right .wp-block-page-list>.has-child .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between .wp-block-page-list>.has-child:last-child .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between>.wp-block-navigation__container>.has-child:last-child .wp-block-navigation__submenu-container{left:auto;right:0}.wp-block-navigation.items-justified-right .wp-block-navigation__container .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-right .wp-block-page-list>.has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between .wp-block-page-list>.has-child:last-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between>.wp-block-navigation__container>.has-child:last-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container{left:-1px;right:-1px}@media (min-width:782px){.wp-block-navigation.items-justified-right .wp-block-navigation__container .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-right .wp-block-page-list>.has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between .wp-block-page-list>.has-child:last-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between>.wp-block-navigation__container>.has-child:last-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container{left:auto;right:100%}}.wp-block-navigation:not(.has-background) .wp-block-navigation__submenu-container{background-color:#fff;color:#000;border:1px solid rgba(0,0,0,.15)}.wp-block-navigation__container{display:flex;flex-wrap:var(--navigation-layout-wrap,wrap);flex-direction:var(--navigation-layout-direction,initial);justify-content:var(--navigation-layout-justify,initial);align-items:var(--navigation-layout-align,initial);list-style:none;margin:0;padding-left:0}.wp-block-navigation__container .is-responsive{display:none}.wp-block-navigation__container:only-child,.wp-block-page-list:only-child{flex-grow:1}@keyframes overlay-menu__fade-in-animation{0%{opacity:0;transform:translateY(.5em)}to{opacity:1;transform:translateY(0)}}.wp-block-navigation__responsive-container{display:none;position:fixed;top:0;left:0;right:0;bottom:0}.wp-block-navigation__responsive-container .wp-block-navigation-link a{color:inherit}.wp-block-navigation__responsive-container .wp-block-navigation__responsive-container-content{display:flex;flex-wrap:var(--navigation-layout-wrap,wrap);flex-direction:var(--navigation-layout-direction,initial);justify-content:var(--navigation-layout-justify,initial);align-items:var(--navigation-layout-align,initial)}.wp-block-navigation__responsive-container:not(.is-menu-open.is-menu-open){color:inherit!important;background-color:inherit!important}.wp-block-navigation__responsive-container.is-menu-open{display:flex;flex-direction:column;background-color:inherit;animation:overlay-menu__fade-in-animation .1s ease-out;animation-fill-mode:forwards;padding:var(--wp--style--root--padding-top,2rem) var(--wp--style--root--padding-right,2rem) var(--wp--style--root--padding-bottom,2rem) var(--wp--style--root--padding-left,2rem);overflow:auto;z-index:100000}@media (prefers-reduced-motion:reduce){.wp-block-navigation__responsive-container.is-menu-open{animation-duration:1ms;animation-delay:0s}}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content{padding-top:calc(2rem + 24px);overflow:visible;display:flex;flex-direction:column;flex-wrap:nowrap;align-items:var(--navigation-layout-justification-setting,inherit)}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-page-list{justify-content:flex-start}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__submenu-icon{display:none}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .has-child .submenu-container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .has-child .wp-block-navigation__submenu-container{opacity:1;visibility:visible;height:auto;width:auto;overflow:initial;min-width:200px;position:static;border:none;padding-left:2rem;padding-right:2rem}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__submenu-container{gap:inherit}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__submenu-container{padding-top:var(--wp--style--block-gap,2em)}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation-item__content{padding:0}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation-item,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-page-list{display:flex;flex-direction:column;align-items:var(--navigation-layout-justification-setting,initial)}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation-item,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation-item .wp-block-navigation__submenu-container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-page-list{color:inherit!important;background:transparent!important}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container{right:auto;left:auto}@media (min-width:600px){.wp-block-navigation__responsive-container:not(.hidden-by-default):not(.is-menu-open){display:block;width:100%;position:relative;z-index:auto;background-color:inherit}.wp-block-navigation__responsive-container:not(.hidden-by-default):not(.is-menu-open) .wp-block-navigation__responsive-container-close{display:none}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container{left:0}}.wp-block-navigation:not(.has-background) .wp-block-navigation__responsive-container.is-menu-open{background-color:#fff;color:#000}.wp-block-navigation__toggle_button_label{font-size:1rem;font-weight:700}.wp-block-navigation__responsive-container-close,.wp-block-navigation__responsive-container-open{vertical-align:middle;cursor:pointer;color:currentColor;background:0 0;border:none;margin:0;padding:0;text-transform:inherit}.wp-block-navigation__responsive-container-close svg,.wp-block-navigation__responsive-container-open svg{fill:currentColor;pointer-events:none;display:block;width:24px;height:24px}.wp-block-navigation__responsive-container-open{display:flex}@media (min-width:600px){.wp-block-navigation__responsive-container-open:not(.always-shown){display:none}}.wp-block-navigation__responsive-container-close{position:absolute;top:0;right:0;z-index:2}.wp-block-navigation__responsive-close{width:100%;max-width:var(--wp--style--global--wide-size,100%);margin-left:auto;margin-right:auto}.wp-block-navigation__responsive-close:focus{outline:none}.is-menu-open .wp-block-navigation__responsive-close,.is-menu-open .wp-block-navigation__responsive-container-content,.is-menu-open .wp-block-navigation__responsive-dialog{box-sizing:border-box}.wp-block-navigation__responsive-dialog{position:relative}.has-modal-open .admin-bar .is-menu-open .wp-block-navigation__responsive-dialog{margin-top:46px}@media (min-width:782px){.has-modal-open .admin-bar .is-menu-open .wp-block-navigation__responsive-dialog{margin-top:32px}}html.has-modal-open{overflow:hidden}.wp-block-navigation .wp-block-navigation-item__label{word-break:normal;overflow-wrap:break-word}.wp-block-navigation .wp-block-navigation-item__description{display:none}.wp-block-navigation .wp-block-page-list{display:flex;flex-direction:var(--navigation-layout-direction,initial);justify-content:var(--navigation-layout-justify,initial);align-items:var(--navigation-layout-align,initial);flex-wrap:var(--navigation-layout-wrap,wrap);background-color:inherit}.wp-block-navigation .wp-block-navigation-item{background-color:inherit}.is-small-text{font-size:.875em}.is-regular-text{font-size:1em}.is-large-text{font-size:2.25em}.is-larger-text{font-size:3em}.has-drop-cap:not(:focus):first-letter {float:left;font-size:8.4em;line-height:.68;font-weight:100;margin:.05em .1em 0 0;text-transform:uppercase;font-style:normal}p.has-drop-cap.has-background{overflow:hidden}p.has-background{padding:1.25em 2.375em}:where(p.has-text-color:not(.has-link-color)) a{color:inherit}.wp-block-post-author{display:flex;flex-wrap:wrap}.wp-block-post-author__byline{width:100%;margin-top:0;margin-bottom:0;font-size:.5em}.wp-block-post-author__avatar{margin-right:1em}.wp-block-post-author__bio{margin-bottom:.7em;font-size:.7em}.wp-block-post-author__content{flex-grow:1;flex-basis:0}.wp-block-post-author__name{margin:0}.wp-block-post-comments-form[style*=font-weight] :where(.comment-reply-title){font-weight:inherit}.wp-block-post-comments-form[style*=font-family] :where(.comment-reply-title){font-family:inherit}.wp-block-post-comments-form[class*=-font-size] :where(.comment-reply-title),.wp-block-post-comments-form[style*=font-size] :where(.comment-reply-title){font-size:inherit}.wp-block-post-comments-form[style*=line-height] :where(.comment-reply-title){line-height:inherit}.wp-block-post-comments-form[style*=font-style] :where(.comment-reply-title){font-style:inherit}.wp-block-post-comments-form[style*=letter-spacing] :where(.comment-reply-title){letter-spacing:inherit}.wp-block-post-comments-form input[type=submit]{box-shadow:none;cursor:pointer;display:inline-block;text-align:center;overflow-wrap:break-word}.wp-block-post-comments-form input:not([type=submit]),.wp-block-post-comments-form textarea{border:1px solid #949494;font-size:1em;font-family:inherit}.wp-block-post-comments-form input:not([type=submit]):not([type=checkbox]),.wp-block-post-comments-form textarea{padding:calc(.667em + 2px)}.wp-block-post-comments-form .comment-form input:not([type=submit]):not([type=checkbox]),.wp-block-post-comments-form .comment-form textarea{display:block;box-sizing:border-box;width:100%}.wp-block-post-comments-form .comment-form-author label,.wp-block-post-comments-form .comment-form-email label,.wp-block-post-comments-form .comment-form-url label{display:block;margin-bottom:.25em}.wp-block-post-comments-form .comment-form-cookies-consent{display:flex;gap:.25em}.wp-block-post-comments-form .comment-form-cookies-consent #wp-comment-cookies-consent{margin-top:.35em}.wp-block-post-comments-form .comment-reply-title{margin-bottom:0}.wp-block-post-comments-form .comment-reply-title :where(small){font-size:var(--wp--preset--font-size--medium,smaller);margin-left:.5em}.wp-block-post-date{box-sizing:border-box}.wp-block-post-excerpt__more-link{display:inline-block}.wp-block-post-featured-image{margin-left:0;margin-right:0}.wp-block-post-featured-image a{display:block}.wp-block-post-featured-image img{max-width:100%;width:100%;height:auto;vertical-align:bottom;box-sizing:border-box}.wp-block-post-featured-image.alignfull img,.wp-block-post-featured-image.alignwide img{width:100%}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim{position:absolute;inset:0;background-color:#000}.wp-block-post-featured-image{position:relative}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-gradient{background-color:transparent}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-0{opacity:0}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-10{opacity:.1}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-20{opacity:.2}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-30{opacity:.3}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-40{opacity:.4}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-50{opacity:.5}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-60{opacity:.6}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-70{opacity:.7}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-80{opacity:.8}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-90{opacity:.9}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-100{opacity:1}.wp-block-post-terms__separator{white-space:pre-wrap}.wp-block-post-title{word-break:break-word;box-sizing:border-box}.wp-block-post-title a{display:inline-block}.wp-block-preformatted{white-space:pre-wrap}.wp-block-preformatted.has-background{padding:1.25em 2.375em}.wp-block-pullquote{margin:0 0 1em;padding:3em 0;text-align:center;overflow-wrap:break-word;box-sizing:border-box}.wp-block-pullquote blockquote,.wp-block-pullquote cite,.wp-block-pullquote p{color:inherit}.wp-block-pullquote.alignleft,.wp-block-pullquote.alignright{max-width:420px}.wp-block-pullquote cite,.wp-block-pullquote footer{position:relative}.wp-block-pullquote .has-text-color a{color:inherit}.wp-block-pullquote.has-text-align-left blockquote{text-align:left}.wp-block-pullquote.has-text-align-right blockquote{text-align:right}.wp-block-pullquote.is-style-solid-color{border:none}.wp-block-pullquote.is-style-solid-color blockquote{margin-left:auto;margin-right:auto;max-width:60%}.wp-block-pullquote.is-style-solid-color blockquote p{margin-top:0;margin-bottom:0;font-size:2em}.wp-block-pullquote.is-style-solid-color blockquote cite{text-transform:none;font-style:normal}.wp-block-pullquote cite{color:inherit}.wp-block-post-template{margin-top:0;margin-bottom:0;max-width:100%;list-style:none;padding:0}.wp-block-post-template.wp-block-post-template{background:0 0}.wp-block-post-template.is-flex-container{flex-direction:row;display:flex;flex-wrap:wrap;gap:1.25em}.wp-block-post-template.is-flex-container li{margin:0;width:100%}@media (min-width:600px){.wp-block-post-template.is-flex-container.is-flex-container.columns-2>li{width:calc(50% - .625em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-3>li{width:calc(33.33333% - .83333em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-4>li{width:calc(25% - .9375em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-5>li{width:calc(20% - 1em)}.wp-block-post-template.is-flex-container.is-flex-container.columns-6>li{width:calc(16.66667% - 1.04167em)}}.wp-block-query-pagination>.wp-block-query-pagination-next,.wp-block-query-pagination>.wp-block-query-pagination-numbers,.wp-block-query-pagination>.wp-block-query-pagination-previous{margin-right:.5em;margin-bottom:.5em}.wp-block-query-pagination>.wp-block-query-pagination-next:last-child,.wp-block-query-pagination>.wp-block-query-pagination-numbers:last-child,.wp-block-query-pagination>.wp-block-query-pagination-previous:last-child{margin-right:0}.wp-block-query-pagination.is-content-justification-space-between>.wp-block-query-pagination-next:last-child{margin-inline-start:auto}.wp-block-query-pagination.is-content-justification-space-between>.wp-block-query-pagination-previous:first-child{margin-inline-end:auto}.wp-block-query-pagination .wp-block-query-pagination-previous-arrow{margin-right:1ch;display:inline-block}.wp-block-query-pagination .wp-block-query-pagination-previous-arrow:not(.is-arrow-chevron){transform:scaleX(1)}.wp-block-query-pagination .wp-block-query-pagination-next-arrow{margin-left:1ch;display:inline-block}.wp-block-query-pagination .wp-block-query-pagination-next-arrow:not(.is-arrow-chevron){transform:scaleX(1)}.wp-block-query-pagination.aligncenter{justify-content:center}.wp-block-query-title,.wp-block-quote{box-sizing:border-box}.wp-block-quote{overflow-wrap:break-word}.wp-block-quote.is-large:not(.is-style-plain),.wp-block-quote.is-style-large:not(.is-style-plain){margin-bottom:1em;padding:0 1em}.wp-block-quote.is-large:not(.is-style-plain) p,.wp-block-quote.is-style-large:not(.is-style-plain) p{font-size:1.5em;font-style:italic;line-height:1.6}.wp-block-quote.is-large:not(.is-style-plain) cite,.wp-block-quote.is-large:not(.is-style-plain) footer,.wp-block-quote.is-style-large:not(.is-style-plain) cite,.wp-block-quote.is-style-large:not(.is-style-plain) footer{font-size:1.125em;text-align:right}.wp-block-read-more{display:block;width:-moz-fit-content;width:fit-content}.wp-block-read-more:not([style*=text-decoration]),.wp-block-read-more:not([style*=text-decoration]):active,.wp-block-read-more:not([style*=text-decoration]):focus{text-decoration:none}ul.wp-block-rss{list-style:none;padding:0}ul.wp-block-rss.wp-block-rss{box-sizing:border-box}ul.wp-block-rss.alignleft{margin-right:2em}ul.wp-block-rss.alignright{margin-left:2em}ul.wp-block-rss.is-grid{display:flex;flex-wrap:wrap;padding:0;list-style:none}ul.wp-block-rss.is-grid li{margin:0 1em 1em 0;width:100%}@media (min-width:600px){ul.wp-block-rss.columns-2 li{width:calc(50% - 1em)}ul.wp-block-rss.columns-3 li{width:calc(33.33333% - 1em)}ul.wp-block-rss.columns-4 li{width:calc(25% - 1em)}ul.wp-block-rss.columns-5 li{width:calc(20% - 1em)}ul.wp-block-rss.columns-6 li{width:calc(16.66667% - 1em)}}.wp-block-rss__item-author,.wp-block-rss__item-publish-date{display:block;font-size:.8125em}.wp-block-search__button{margin-left:.625em;word-break:normal}.wp-block-search__button.has-icon{line-height:0}.wp-block-search__button svg{min-width:1.5em;min-height:1.5em;fill:currentColor;vertical-align:text-bottom}:where(.wp-block-search__button){border:1px solid #ccc;padding:.375em .625em}.wp-block-search__inside-wrapper{display:flex;flex:auto;flex-wrap:nowrap;max-width:100%}.wp-block-search__label{width:100%}.wp-block-search__input{padding:8px;flex-grow:1;margin-left:0;margin-right:0;min-width:3em;border:1px solid #949494;text-decoration:unset!important}.wp-block-search.wp-block-search__button-only .wp-block-search__button{margin-left:0}:where(.wp-block-search__button-inside .wp-block-search__inside-wrapper){padding:4px;border:1px solid #949494}:where(.wp-block-search__button-inside .wp-block-search__inside-wrapper) .wp-block-search__input{border-radius:0;border:none;padding:0 0 0 .25em}:where(.wp-block-search__button-inside .wp-block-search__inside-wrapper) .wp-block-search__input:focus{outline:none}:where(.wp-block-search__button-inside .wp-block-search__inside-wrapper) :where(.wp-block-search__button){padding:.125em .5em}.wp-block-search.aligncenter .wp-block-search__inside-wrapper{margin:auto}.wp-block-separator{border:1px solid;border-right:none;border-left:none}.wp-block-separator.is-style-dots{background:none!important;border:none;text-align:center;line-height:1;height:auto}.wp-block-separator.is-style-dots:before{content:"···";color:currentColor;font-size:1.5em;letter-spacing:2em;padding-left:2em;font-family:serif}.wp-block-site-logo{box-sizing:border-box;line-height:0}.wp-block-site-logo a{display:inline-block}.wp-block-site-logo.is-default-size img{width:120px;height:auto}.wp-block-site-logo img{height:auto;max-width:100%}.wp-block-site-logo a,.wp-block-site-logo img{border-radius:inherit}.wp-block-site-logo.aligncenter{margin-left:auto;margin-right:auto;text-align:center}.wp-block-site-logo.is-style-rounded{border-radius:9999px}.wp-block-social-links{box-sizing:border-box;padding-left:0;padding-right:0;text-indent:0;margin-left:0;background:0 0}.wp-block-social-links .wp-social-link a,.wp-block-social-links .wp-social-link a:hover{text-decoration:none;border-bottom:0;box-shadow:none}.wp-block-social-links .wp-social-link a{padding:.25em}.wp-block-social-links .wp-social-link svg{width:1em;height:1em}.wp-block-social-links .wp-social-link span:not(.screen-reader-text){margin-left:.5em;margin-right:.5em;font-size:.65em}.wp-block-social-links.has-small-icon-size{font-size:16px}.wp-block-social-links,.wp-block-social-links.has-normal-icon-size{font-size:24px}.wp-block-social-links.has-large-icon-size{font-size:36px}.wp-block-social-links.has-huge-icon-size{font-size:48px}.wp-block-social-links.aligncenter{justify-content:center;display:flex}.wp-block-social-links.alignright{justify-content:flex-end}.wp-block-social-link{display:block;border-radius:9999px;transition:transform .1s ease;height:auto}@media (prefers-reduced-motion:reduce){.wp-block-social-link{transition-duration:0s;transition-delay:0s}}.wp-block-social-link a{align-items:center;display:flex;line-height:0;transition:transform .1s ease}.wp-block-social-link:hover{transform:scale(1.1)}.wp-block-social-links .wp-block-social-link .wp-block-social-link-anchor,.wp-block-social-links .wp-block-social-link .wp-block-social-link-anchor:active,.wp-block-social-links .wp-block-social-link .wp-block-social-link-anchor:hover,.wp-block-social-links .wp-block-social-link .wp-block-social-link-anchor:visited,.wp-block-social-links .wp-block-social-link .wp-block-social-link-anchor svg{color:currentColor;fill:currentColor}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link{background-color:#f0f0f0;color:#444}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-amazon{background-color:#f90;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-bandcamp{background-color:#1ea0c3;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-behance{background-color:#0757fe;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-codepen{background-color:#1e1f26;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-deviantart{background-color:#02e49b;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dribbble{background-color:#e94c89;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dropbox{background-color:#4280ff;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-etsy{background-color:#f45800;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-facebook{background-color:#1778f2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-fivehundredpx{background-color:#000;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-flickr{background-color:#0461dd;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-foursquare{background-color:#e65678;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-github{background-color:#24292d;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-goodreads{background-color:#eceadd;color:#382110}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-google{background-color:#ea4434;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-instagram{background-color:#f00075;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-lastfm{background-color:#e21b24;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-linkedin{background-color:#0d66c2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-mastodon{background-color:#3288d4;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-medium{background-color:#02ab6c;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-meetup{background-color:#f6405f;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-patreon{background-color:#ff424d;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pinterest{background-color:#e60122;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pocket{background-color:#ef4155;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-reddit{background-color:#ff4500;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-skype{background-color:#0478d7;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-snapchat{background-color:#fefc00;color:#fff;stroke:#000}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-soundcloud{background-color:#ff5600;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-spotify{background-color:#1bd760;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-telegram{background-color:#2aabee;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-tiktok{background-color:#000;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-tumblr{background-color:#011835;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitch{background-color:#6440a4;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitter{background-color:#1da1f2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vimeo{background-color:#1eb7ea;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vk{background-color:#4680c2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-wordpress{background-color:#3499cd;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-whatsapp{background-color:#25d366;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-yelp{background-color:#d32422;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-youtube{background-color:red;color:#fff}.wp-block-social-links.is-style-logos-only .wp-social-link{background:0 0}.wp-block-social-links.is-style-logos-only .wp-social-link a{padding:0}.wp-block-social-links.is-style-logos-only .wp-social-link svg{width:1.25em;height:1.25em}.wp-block-social-links.is-style-logos-only .wp-social-link-amazon{color:#f90}.wp-block-social-links.is-style-logos-only .wp-social-link-bandcamp{color:#1ea0c3}.wp-block-social-links.is-style-logos-only .wp-social-link-behance{color:#0757fe}.wp-block-social-links.is-style-logos-only .wp-social-link-codepen{color:#1e1f26}.wp-block-social-links.is-style-logos-only .wp-social-link-deviantart{color:#02e49b}.wp-block-social-links.is-style-logos-only .wp-social-link-dribbble{color:#e94c89}.wp-block-social-links.is-style-logos-only .wp-social-link-dropbox{color:#4280ff}.wp-block-social-links.is-style-logos-only .wp-social-link-etsy{color:#f45800}.wp-block-social-links.is-style-logos-only .wp-social-link-facebook{color:#1778f2}.wp-block-social-links.is-style-logos-only .wp-social-link-fivehundredpx{color:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-flickr{color:#0461dd}.wp-block-social-links.is-style-logos-only .wp-social-link-foursquare{color:#e65678}.wp-block-social-links.is-style-logos-only .wp-social-link-github{color:#24292d}.wp-block-social-links.is-style-logos-only .wp-social-link-goodreads{color:#382110}.wp-block-social-links.is-style-logos-only .wp-social-link-google{color:#ea4434}.wp-block-social-links.is-style-logos-only .wp-social-link-instagram{color:#f00075}.wp-block-social-links.is-style-logos-only .wp-social-link-lastfm{color:#e21b24}.wp-block-social-links.is-style-logos-only .wp-social-link-linkedin{color:#0d66c2}.wp-block-social-links.is-style-logos-only .wp-social-link-mastodon{color:#3288d4}.wp-block-social-links.is-style-logos-only .wp-social-link-medium{color:#02ab6c}.wp-block-social-links.is-style-logos-only .wp-social-link-meetup{color:#f6405f}.wp-block-social-links.is-style-logos-only .wp-social-link-patreon{color:#ff424d}.wp-block-social-links.is-style-logos-only .wp-social-link-pinterest{color:#e60122}.wp-block-social-links.is-style-logos-only .wp-social-link-pocket{color:#ef4155}.wp-block-social-links.is-style-logos-only .wp-social-link-reddit{color:#ff4500}.wp-block-social-links.is-style-logos-only .wp-social-link-skype{color:#0478d7}.wp-block-social-links.is-style-logos-only .wp-social-link-snapchat{color:#fff;stroke:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-soundcloud{color:#ff5600}.wp-block-social-links.is-style-logos-only .wp-social-link-spotify{color:#1bd760}.wp-block-social-links.is-style-logos-only .wp-social-link-telegram{color:#2aabee}.wp-block-social-links.is-style-logos-only .wp-social-link-tiktok{color:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-tumblr{color:#011835}.wp-block-social-links.is-style-logos-only .wp-social-link-twitch{color:#6440a4}.wp-block-social-links.is-style-logos-only .wp-social-link-twitter{color:#1da1f2}.wp-block-social-links.is-style-logos-only .wp-social-link-vimeo{color:#1eb7ea}.wp-block-social-links.is-style-logos-only .wp-social-link-vk{color:#4680c2}.wp-block-social-links.is-style-logos-only .wp-social-link-whatsapp{color:#25d366}.wp-block-social-links.is-style-logos-only .wp-social-link-wordpress{color:#3499cd}.wp-block-social-links.is-style-logos-only .wp-social-link-yelp{color:#d32422}.wp-block-social-links.is-style-logos-only .wp-social-link-youtube{color:red}.wp-block-social-links.is-style-pill-shape .wp-social-link{width:auto}.wp-block-social-links.is-style-pill-shape .wp-social-link a{padding-left:.66667em;padding-right:.66667em}.wp-block-spacer{clear:both}.wp-block-tag-cloud.aligncenter{text-align:center;justify-content:center}.wp-block-tag-cloud.alignfull{padding-left:1em;padding-right:1em}.wp-block-tag-cloud a{display:inline-block;margin-right:5px}.wp-block-tag-cloud span{display:inline-block;margin-left:5px;text-decoration:none}.wp-block-tag-cloud.is-style-outline{display:flex;flex-wrap:wrap;gap:1ch}.wp-block-tag-cloud.is-style-outline a{border:1px solid;font-size:unset!important;margin-right:0;padding:1ch 2ch;text-decoration:none!important}.wp-block-table{overflow-x:auto}.wp-block-table table{border-collapse:collapse;width:100%}.wp-block-table td,.wp-block-table th{border:1px solid;padding:.5em}.wp-block-table .has-fixed-layout{table-layout:fixed;width:100%}.wp-block-table .has-fixed-layout td,.wp-block-table .has-fixed-layout th{word-break:break-word}.wp-block-table.aligncenter,.wp-block-table.alignleft,.wp-block-table.alignright{display:table;width:auto}.wp-block-table.aligncenter td,.wp-block-table.aligncenter th,.wp-block-table.alignleft td,.wp-block-table.alignleft th,.wp-block-table.alignright td,.wp-block-table.alignright th{word-break:break-word}.wp-block-table .has-subtle-light-gray-background-color{background-color:#f3f4f5}.wp-block-table .has-subtle-pale-green-background-color{background-color:#e9fbe5}.wp-block-table .has-subtle-pale-blue-background-color{background-color:#e7f5fe}.wp-block-table .has-subtle-pale-pink-background-color{background-color:#fcf0ef}.wp-block-table.is-style-stripes{border-spacing:0;border-collapse:inherit;background-color:transparent;border-bottom:1px solid #f0f0f0}.wp-block-table.is-style-stripes tbody tr:nth-child(odd){background-color:#f0f0f0}.wp-block-table.is-style-stripes.has-subtle-light-gray-background-color tbody tr:nth-child(odd){background-color:#f3f4f5}.wp-block-table.is-style-stripes.has-subtle-pale-green-background-color tbody tr:nth-child(odd){background-color:#e9fbe5}.wp-block-table.is-style-stripes.has-subtle-pale-blue-background-color tbody tr:nth-child(odd){background-color:#e7f5fe}.wp-block-table.is-style-stripes.has-subtle-pale-pink-background-color tbody tr:nth-child(odd){background-color:#fcf0ef}.wp-block-table.is-style-stripes td,.wp-block-table.is-style-stripes th{border-color:transparent}.wp-block-table .has-border-color>*,.wp-block-table .has-border-color td,.wp-block-table .has-border-color th,.wp-block-table .has-border-color tr{border-color:inherit}.wp-block-table table[style*=border-top-color]>*,.wp-block-table table[style*=border-top-color]>* td,.wp-block-table table[style*=border-top-color]>* th,.wp-block-table table[style*=border-top-color] tr:first-child,.wp-block-table table[style*=border-top-color] tr:first-child td,.wp-block-table table[style*=border-top-color] tr:first-child th{border-top-color:inherit}.wp-block-table table[style*=border-top-color] tr:not(:first-child){border-top-color:currentColor}.wp-block-table table[style*=border-right-color]>*,.wp-block-table table[style*=border-right-color] td:last-child,.wp-block-table table[style*=border-right-color] th,.wp-block-table table[style*=border-right-color] tr{border-right-color:inherit}.wp-block-table table[style*=border-bottom-color]>*,.wp-block-table table[style*=border-bottom-color]>* td,.wp-block-table table[style*=border-bottom-color]>* th,.wp-block-table table[style*=border-bottom-color] tr:last-child,.wp-block-table table[style*=border-bottom-color] tr:last-child td,.wp-block-table table[style*=border-bottom-color] tr:last-child th{border-bottom-color:inherit}.wp-block-table table[style*=border-bottom-color] tr:not(:last-child){border-bottom-color:currentColor}.wp-block-table table[style*=border-left-color]>*,.wp-block-table table[style*=border-left-color] td:first-child,.wp-block-table table[style*=border-left-color] th,.wp-block-table table[style*=border-left-color] tr{border-left-color:inherit}.wp-block-table table[style*=border-style]>*,.wp-block-table table[style*=border-style] td,.wp-block-table table[style*=border-style] th,.wp-block-table table[style*=border-style] tr{border-style:inherit}.wp-block-table table[style*=border-width]>*,.wp-block-table table[style*=border-width] td,.wp-block-table table[style*=border-width] th,.wp-block-table table[style*=border-width] tr{border-width:inherit;border-style:inherit}.wp-block-text-columns,.wp-block-text-columns.aligncenter{display:flex}.wp-block-text-columns .wp-block-column{margin:0 1em;padding:0}.wp-block-text-columns .wp-block-column:first-child{margin-left:0}.wp-block-text-columns .wp-block-column:last-child{margin-right:0}.wp-block-text-columns.columns-2 .wp-block-column{width:50%}.wp-block-text-columns.columns-3 .wp-block-column{width:33.33333%}.wp-block-text-columns.columns-4 .wp-block-column{width:25%}pre.wp-block-verse{font-family:inherit;overflow:auto;white-space:pre-wrap}.wp-block-video{box-sizing:border-box}.wp-block-video video{width:100%}@supports (position:sticky){.wp-block-video [poster]{-o-object-fit:cover;object-fit:cover}}.wp-block-video.aligncenter{text-align:center}.wp-block-video figcaption{margin-top:.5em;margin-bottom:1em}.wp-element-button{cursor:pointer}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}.has-text-align-center{text-align:center}.has-text-align-left{text-align:left}.has-text-align-right{text-align:right}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{border:0;clip:rect(1px,1px,1px,1px);-webkit-clip-path:inset(50%);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-wrap:normal!important}.screen-reader-text:focus{background-color:#ddd;clip:auto!important;-webkit-clip-path:none;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style*=border-top-color]){border-top-style:solid}html :where([style*=border-right-color]){border-right-style:solid}html :where([style*=border-bottom-color]){border-bottom-style:solid}html :where([style*=border-left-color]){border-left-style:solid}html :where([style*=border-width]){border-style:solid}html :where([style*=border-top-width]){border-top-style:solid}html :where([style*=border-right-width]){border-right-style:solid}html :where([style*=border-bottom-width]){border-bottom-style:solid}html :where([style*=border-left-width]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}figure{margin:0 0 1em}
/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--contrast:var(--contrast);--wp--preset--color--contrast-2:var(--contrast-2);--wp--preset--color--contrast-3:var(--contrast-3);--wp--preset--color--base:var(--base);--wp--preset--color--base-2:var(--base-2);--wp--preset--color--base-3:var(--base-3);--wp--preset--color--accent:var(--accent);--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--duotone--dark-grayscale:url('#wp-duotone-dark-grayscale');--wp--preset--duotone--grayscale:url('#wp-duotone-grayscale');--wp--preset--duotone--purple-yellow:url('#wp-duotone-purple-yellow');--wp--preset--duotone--blue-red:url('#wp-duotone-blue-red');--wp--preset--duotone--midnight:url('#wp-duotone-midnight');--wp--preset--duotone--magenta-yellow:url('#wp-duotone-magenta-yellow');--wp--preset--duotone--purple-green:url('#wp-duotone-purple-green');--wp--preset--duotone--blue-orange:url('#wp-duotone-blue-orange');--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem}:where(.is-layout-flex){gap:.5em}body .is-layout-flow>.alignleft{float:left;margin-inline-start:0;margin-inline-end:2em}body .is-layout-flow>.alignright{float:right;margin-inline-start:2em;margin-inline-end:0}body .is-layout-flow>.aligncenter{margin-left:auto !important;margin-right:auto !important}body .is-layout-constrained>.alignleft{float:left;margin-inline-start:0;margin-inline-end:2em}body .is-layout-constrained>.alignright{float:right;margin-inline-start:2em;margin-inline-end:0}body .is-layout-constrained>.aligncenter{margin-left:auto !important;margin-right:auto !important}body .is-layout-constrained>:where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important}body .is-layout-constrained>.alignwide{max-width:var(--wp--style--global--wide-size)}body .is-layout-flex{display:flex}body .is-layout-flex{flex-wrap:wrap;align-items:center}body .is-layout-flex>*{margin:0}:where(.wp-block-columns.is-layout-flex){gap:2em}.has-black-color{color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-color{color:var(--wp--preset--color--white) !important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important}.has-black-background-color{background-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-background-color{background-color:var(--wp--preset--color--white) !important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important}.has-black-border-color{border-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-border-color{border-color:var(--wp--preset--color--white) !important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important}.wp-block-navigation a:where(:not(.wp-element-button)){color:inherit}:where(.wp-block-columns.is-layout-flex){gap:2em}.wp-block-pullquote{font-size:1.5em;line-height:1.6}blockquote,body,dd,dl,dt,fieldset,figure,h1,h2,h3,h4,h5,h6,hr,html,iframe,legend,li,ol,p,pre,textarea,ul{margin:0;padding:0;border:0}html{font-family:sans-serif;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}main{display:block}progress{vertical-align:baseline}html{box-sizing:border-box}*,:after,:before{box-sizing:inherit}button,input,optgroup,select,textarea{font-family:inherit;font-size:100%;margin:0}[type=search]{-webkit-appearance:textfield;outline-offset:-2px}[type=search]::-webkit-search-decoration{-webkit-appearance:none}::-moz-focus-inner{border-style:none;padding:0}:-moz-focusring{outline:1px dotted ButtonText}body,button,input,select,textarea{font-family:-apple-system,system-ui,BlinkMacSystemFont,"Segoe UI",Helvetica,Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol";font-weight:400;text-transform:none;font-size:17px;line-height:1.5}p{margin-bottom:1.5em}h1,h2,h3,h4,h5,h6{font-family:inherit;font-size:100%;font-style:inherit;font-weight:inherit}pre{background:rgba(0,0,0,.05);font-family:inherit;font-size:inherit;line-height:normal;margin-bottom:1.5em;padding:20px;overflow:auto;max-width:100%}blockquote{border-left:5px solid rgba(0,0,0,.05);padding:20px;font-size:1.2em;font-style:italic;margin:0 0 1.5em;position:relative}blockquote p:last-child{margin:0}table,td,th{border:1px solid rgba(0,0,0,.1)}table{border-collapse:separate;border-spacing:0;border-width:1px 0 0 1px;margin:0 0 1.5em;width:100%}td,th{padding:8px}th{border-width:0 1px 1px 0}td{border-width:0 1px 1px 0}hr{background-color:rgba(0,0,0,.1);border:0;height:1px;margin-bottom:40px;margin-top:40px}fieldset{padding:0;border:0;min-width:inherit}fieldset legend{padding:0;margin-bottom:1.5em}h1{font-size:42px;margin-bottom:20px;line-height:1.2em;font-weight:400;text-transform:none}h2{font-size:35px;margin-bottom:20px;line-height:1.2em;font-weight:400;text-transform:none}h3{font-size:29px;margin-bottom:20px;line-height:1.2em;font-weight:400;text-transform:none}h4{font-size:24px}h5{font-size:20px}h4,h5,h6{margin-bottom:20px}ol,ul{margin:0 0 1.5em 3em}ul{list-style:disc}ol{list-style:decimal}li>ol,li>ul{margin-bottom:0;margin-left:1.5em}dt{font-weight:700}dd{margin:0 1.5em 1.5em}b,strong{font-weight:700}cite,dfn,em,i{font-style:italic}address{margin:0 0 1.5em}code,kbd,tt,var{font:15px Monaco,Consolas,"Andale Mono","DejaVu Sans Mono",monospace}abbr,acronym{border-bottom:1px dotted #666;cursor:help}ins,mark{text-decoration:none}sub,sup{font-size:75%;height:0;line-height:0;position:relative;vertical-align:baseline}sup{bottom:1ex}sub{top:.5ex}small{font-size:75%}big{font-size:125%}figure{margin:0}table{margin:0 0 1.5em;width:100%}th{font-weight:700}img{height:auto;max-width:100%}button,input[type=button],input[type=reset],input[type=submit]{background:#55555e;color:#fff;border:1px solid transparent;cursor:pointer;-webkit-appearance:button;padding:10px 20px}input[type=email],input[type=number],input[type=password],input[type=search],input[type=tel],input[type=text],input[type=url],select,textarea{border:1px solid;border-radius:0;padding:10px 15px;max-width:100%}textarea{width:100%}a,button,input{transition:color .1s ease-in-out,background-color .1s ease-in-out}a{text-decoration:none}.button,.wp-block-button .wp-block-button__link{padding:10px 20px;display:inline-block}.wp-block-button .wp-block-button__link{font-size:inherit;line-height:inherit}.using-mouse :focus{outline:0}.using-mouse ::-moz-focus-inner{border:0}.alignleft{float:left;margin-right:1.5em}.alignright{float:right;margin-left:1.5em}.aligncenter{clear:both;display:block;margin:0 auto}.size-auto,.size-full,.size-large,.size-medium,.size-thumbnail{max-width:100%;height:auto}.no-sidebar .entry-content .alignfull{margin-left:calc(-100vw/2 + 100%/2);margin-right:calc(-100vw/2 + 100%/2);max-width:100vw;width:auto}.screen-reader-text{border:0;clip:rect(1px,1px,1px,1px);-webkit-clip-path:inset(50%);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute!important;width:1px;word-wrap:normal!important}.screen-reader-text:focus{background-color:#f1f1f1;border-radius:3px;box-shadow:0 0 2px 2px rgba(0,0,0,.6);clip:auto!important;-webkit-clip-path:none;clip-path:none;color:#21759b;display:block;font-size:.875rem;font-weight:700;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}#primary[tabindex="-1"]:focus{outline:0}.main-navigation{z-index:100;padding:0;clear:both;display:block}.main-navigation a{display:block;text-decoration:none;font-weight:400;text-transform:none;font-size:15px}.main-navigation ul{list-style:none;margin:0;padding-left:0}.main-navigation .main-nav ul li a{padding-left:20px;padding-right:20px;line-height:60px}.inside-navigation{position:relative}.main-navigation .inside-navigation{display:flex;align-items:center;flex-wrap:wrap;justify-content:space-between}.main-navigation .main-nav>ul{display:flex;flex-wrap:wrap;align-items:center}.main-navigation li{position:relative}.main-navigation .menu-bar-items{display:flex;align-items:center;font-size:15px}.main-navigation .menu-bar-items a{color:inherit}.main-navigation .menu-bar-item{position:relative}.main-navigation .menu-bar-item.search-item{z-index:20}.main-navigation .menu-bar-item>a{padding-left:20px;padding-right:20px;line-height:60px}.sidebar .main-navigation .main-nav{flex-basis:100%}.sidebar .main-navigation .main-nav>ul{flex-direction:column}.sidebar .main-navigation .menu-bar-items{margin:0 auto}.sidebar .main-navigation .menu-bar-items .search-item{order:10}.nav-align-center .inside-navigation{justify-content:center}.nav-align-center .main-nav>ul{justify-content:center}.nav-align-right .inside-navigation{justify-content:flex-end}.main-navigation ul ul{display:block;box-shadow:1px 1px 0 rgba(0,0,0,.1);float:left;position:absolute;left:-99999px;opacity:0;z-index:99999;width:200px;text-align:left;top:auto;transition:opacity 80ms linear;transition-delay:0s;pointer-events:none;height:0;overflow:hidden}.main-navigation ul ul a{display:block}.main-navigation ul ul li{width:100%}.main-navigation .main-nav ul ul li a{line-height:normal;padding:10px 20px;font-size:14px}.main-navigation .main-nav ul li.menu-item-has-children>a{padding-right:0;position:relative}.main-navigation.sub-menu-left ul ul{box-shadow:-1px 1px 0 rgba(0,0,0,.1)}.main-navigation.sub-menu-left .sub-menu{right:0}.main-navigation:not(.toggled) ul li.sfHover>ul,.main-navigation:not(.toggled) ul li:hover>ul{left:auto;opacity:1;transition-delay:.15s;pointer-events:auto;height:auto;overflow:visible}.main-navigation:not(.toggled) ul ul li.sfHover>ul,.main-navigation:not(.toggled) ul ul li:hover>ul{left:100%;top:0}.main-navigation.sub-menu-left:not(.toggled) ul ul li.sfHover>ul,.main-navigation.sub-menu-left:not(.toggled) ul ul li:hover>ul{right:100%;left:auto}.nav-float-right .main-navigation ul ul ul{top:0}.menu-item-has-children .dropdown-menu-toggle{display:inline-block;height:100%;clear:both;padding-right:20px;padding-left:10px}.menu-item-has-children ul .dropdown-menu-toggle{padding-top:10px;padding-bottom:10px;margin-top:-10px}.sidebar .menu-item-has-children .dropdown-menu-toggle,nav ul ul .menu-item-has-children .dropdown-menu-toggle{float:right}.widget-area .main-navigation li{float:none;display:block;width:100%;padding:0;margin:0}.sidebar .main-navigation.sub-menu-right ul li.sfHover ul,.sidebar .main-navigation.sub-menu-right ul li:hover ul{top:0;left:100%}.sidebar .main-navigation.sub-menu-left ul li.sfHover ul,.sidebar .main-navigation.sub-menu-left ul li:hover ul{top:0;right:100%}.site-main .comment-navigation,.site-main .post-navigation,.site-main .posts-navigation{margin:0 0 2em;overflow:hidden}.site-main .post-navigation{margin-bottom:0}.paging-navigation .nav-next,.paging-navigation .nav-previous{display:none}.paging-navigation .nav-links>*{padding:0 5px}.paging-navigation .nav-links .current{font-weight:700}.nav-links>:first-child{padding-left:0}.site-header{position:relative}.inside-header{padding:20px 40px}.main-title{margin:0;font-size:25px;line-height:1.2em;word-wrap:break-word;font-weight:700;text-transform:none}.site-description{margin:0;line-height:1.5;font-weight:400;text-transform:none;font-size:15px}.site-logo{display:inline-block;max-width:100%}.site-header .header-image{vertical-align:middle}.inside-header{display:flex;align-items:center}.header-widget{margin-left:auto}.header-widget p:last-child{margin-bottom:0}.nav-float-right .header-widget{margin-left:20px}.nav-float-right #site-navigation{margin-left:auto}.nav-float-left #site-navigation{margin-right:auto;order:-10}.nav-float-left .header-widget{margin-left:0;margin-right:20px;order:-15}.header-aligned-center:not([class*=nav-float-]) .inside-header{justify-content:center;flex-direction:column;text-align:center}.header-aligned-center:not([class*=nav-float-]) .header-widget{margin-left:auto;margin-right:auto}.header-aligned-center:not([class*=nav-float-]) .inside-header>:not(:first-child){margin-top:1em}.header-aligned-right:not([class*=nav-float-]) .inside-header{justify-content:flex-end}.header-aligned-right:not([class*=nav-float-]) .header-widget{margin-right:auto;margin-left:0;order:-10}.site-branding-container{display:inline-flex;align-items:center;text-align:left;flex-shrink:0}.site-branding-container .site-logo{margin-right:1em}.sticky{display:block}.entry-header .gp-icon,.posted-on .updated{display:none}.byline,.entry-header .cat-links,.entry-header .comments-link,.entry-header .tags-links,.group-blog .byline,.single .byline{display:inline}footer.entry-meta .byline,footer.entry-meta .posted-on{display:block}.entry-content:not(:first-child),.entry-summary:not(:first-child),.page-content:not(:first-child){margin-top:2em}.page-links{clear:both;margin:0 0 1.5em}.archive .format-aside .entry-header,.archive .format-status .entry-header,.archive .format-status .entry-meta,.archive .format-status .entry-title,.blog .format-aside .entry-header,.blog .format-status .entry-header,.blog .format-status .entry-meta,.blog .format-status .entry-title{display:none}.archive .format-aside .entry-content,.archive .format-status .entry-content,.blog .format-aside .entry-content,.blog .format-status .entry-content{margin-top:0}.archive .format-status .entry-content p:last-child,.blog .format-status .entry-content p:last-child{margin-bottom:0}.entry-header,.site-content{word-wrap:break-word}.entry-title{margin-bottom:0}.author .page-header .page-title{display:flex;align-items:center}.author .page-header .avatar{margin-right:20px}.page-header .author-info>:last-child,.page-header>:last-child{margin-bottom:0}.entry-meta{font-size:85%;margin-top:.5em;line-height:1.5}footer.entry-meta{margin-top:2em}.cat-links,.comments-link,.tags-links{display:block}.entry-content>p:last-child,.entry-summary>p:last-child,.page-content>p:last-child,.read-more-container,.taxonomy-description p:last-child{margin-bottom:0}.wp-caption{margin-bottom:1.5em;max-width:100%;position:relative}.wp-caption img[class*=wp-image-]{display:block;margin:0 auto 0;max-width:100%}.wp-caption .wp-caption-text{font-size:75%;padding-top:5px;opacity:.8}.wp-caption img{position:relative;vertical-align:bottom}.wp-block-image figcaption{font-size:13px;text-align:center}.wp-block-gallery,ul.blocks-gallery-grid{margin-left:0}.wp-block-gallery .blocks-gallery-image figcaption,.wp-block-gallery .blocks-gallery-item figcaption{background:rgba(255,255,255,.7);color:#000;padding:10px;box-sizing:border-box}.gallery{margin-bottom:1.5em}.gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%}.gallery-columns-2 .gallery-item{max-width:50%}.gallery-columns-3 .gallery-item{max-width:33.33%}.gallery-columns-4 .gallery-item{max-width:25%}.gallery-columns-5 .gallery-item{max-width:20%}.gallery-columns-6 .gallery-item{max-width:16.66%}.gallery-columns-7 .gallery-item{max-width:14.28%}.gallery-columns-8 .gallery-item{max-width:12.5%}.gallery-columns-9 .gallery-item{max-width:11.11%}.gallery-caption{display:block}.site-main .gallery{margin-bottom:1.5em}.gallery-item img{vertical-align:bottom}.gallery-icon{padding:5px}embed,iframe,object{max-width:100%}.wp-block-post-template{margin-left:0}.widget-area .widget{padding:40px}.widget select{max-width:100%}.footer-widgets .widget :last-child,.sidebar .widget :last-child{margin-bottom:0}.widget-title{margin-bottom:30px;font-size:20px;line-height:1.5;font-weight:400;text-transform:none}.widget ol,.widget ul{margin:0}.widget .search-field{width:100%}.widget .search-form{display:flex}.widget .search-form button.search-submit{font-size:15px}.footer-widgets .widget{margin-bottom:30px}.footer-widgets .widget:last-child,.sidebar .widget:last-child{margin-bottom:0}.widget ul li{list-style-type:none;position:relative;margin-bottom:.5em}.widget ul li ul{margin-left:1em;margin-top:.5em}.wp-calendar-table{table-layout:fixed}.site-content{display:flex}.grid-container{margin-left:auto;margin-right:auto;max-width:1200px}.page-header,.sidebar .widget,.site-main>*{margin-bottom:20px}.both-left .inside-left-sidebar,.both-right .inside-left-sidebar{margin-right:10px}.both-left .inside-right-sidebar,.both-right .inside-right-sidebar{margin-left:10px}.one-container.both-right .site-main,.one-container.right-sidebar .site-main{margin-right:40px}.one-container.both-left .site-main,.one-container.left-sidebar .site-main{margin-left:40px}.one-container.both-sidebars .site-main{margin:0 40px}.one-container.archive .post:not(:last-child):not(.is-loop-template-item),.one-container.blog .post:not(:last-child):not(.is-loop-template-item){padding-bottom:40px}.one-container .site-content{padding:40px}.separate-containers .comments-area,.separate-containers .inside-article,.separate-containers .page-header,.separate-containers .paging-navigation{padding:40px}.separate-containers .site-main{margin:20px}.separate-containers.no-sidebar .site-main{margin-left:0;margin-right:0}.separate-containers.both-right .site-main,.separate-containers.right-sidebar .site-main{margin-left:0}.separate-containers.both-left .site-main,.separate-containers.left-sidebar .site-main{margin-right:0}.separate-containers .inside-left-sidebar,.separate-containers .inside-right-sidebar{margin-top:20px;margin-bottom:20px}.inside-page-header{padding:40px}.widget-area .main-navigation{margin-bottom:20px}.one-container .site-main>:last-child,.separate-containers .site-main>:last-child{margin-bottom:0}.full-width-content .container.grid-container{max-width:100%}.full-width-content.no-sidebar.separate-containers .site-main{margin:0}.full-width-content.one-container .site-content,.full-width-content.separate-containers .inside-article{padding:0}.full-width-content .entry-content .alignwide{margin-left:0;width:auto;max-width:unset}.contained-content.one-container .site-content,.contained-content.separate-containers .inside-article{padding:0}.sidebar .grid-container{max-width:100%;width:100%}.both-left .is-left-sidebar,.both-sidebars .is-left-sidebar,.left-sidebar .sidebar{order:-10}.both-left .is-right-sidebar{order:-5}.both-right .is-left-sidebar{order:5}.both-right .is-right-sidebar,.both-sidebars .is-right-sidebar{order:10}.inside-site-info{display:flex;align-items:center;justify-content:center;padding:20px 40px}.site-info{text-align:center;font-size:15px}.post-image:not(:first-child){margin-top:2em}.featured-image{line-height:0}.separate-containers .featured-image{margin-top:20px}.separate-containers .inside-article>.featured-image{margin-top:0;margin-bottom:2em}.one-container .inside-article>.featured-image{margin-top:0;margin-bottom:2em}.gp-icon{display:inline-flex;align-self:center}.gp-icon svg{height:1em;width:1em;top:.125em;position:relative;fill:currentColor}.close-search .icon-search svg:nth-child(1),.icon-menu-bars svg:nth-child(2),.icon-search svg:nth-child(2),.toggled .icon-menu-bars svg:nth-child(1){display:none}.close-search .icon-search svg:nth-child(2),.toggled .icon-menu-bars svg:nth-child(2){display:block}.entry-meta .gp-icon{margin-right:.6em;opacity:.7}nav.toggled .icon-arrow-left svg{transform:rotate(-90deg)}nav.toggled .icon-arrow-right svg{transform:rotate(90deg)}nav.toggled .sfHover>a>.dropdown-menu-toggle .gp-icon svg{transform:rotate(180deg)}nav.toggled .sfHover>a>.dropdown-menu-toggle .gp-icon.icon-arrow-left svg{transform:rotate(-270deg)}nav.toggled .sfHover>a>.dropdown-menu-toggle .gp-icon.icon-arrow-right svg{transform:rotate(270deg)}.container.grid-container{width:auto}.menu-toggle,.mobile-bar-items,.sidebar-nav-mobile{display:none}.menu-toggle{padding:0 20px;line-height:60px;margin:0;font-weight:400;text-transform:none;font-size:15px;cursor:pointer}.menu-toggle .mobile-menu{padding-left:3px}.menu-toggle .gp-icon+.mobile-menu{padding-left:9px}.menu-toggle .mobile-menu:empty{display:none}button.menu-toggle{background-color:transparent;flex-grow:1;border:0;text-align:center}button.menu-toggle:active,button.menu-toggle:focus,button.menu-toggle:hover{background-color:transparent}.has-menu-bar-items button.menu-toggle{flex-grow:0}nav.toggled ul ul.sub-menu{width:100%}.toggled .menu-item-has-children .dropdown-menu-toggle{padding-left:20px}.main-navigation.toggled .main-nav{flex-basis:100%;order:3}.main-navigation.toggled .main-nav>ul{display:block}.main-navigation.toggled .main-nav li{width:100%;text-align:left}.main-navigation.toggled .main-nav ul ul{transition:0s;visibility:hidden;box-shadow:none;border-bottom:1px solid rgba(0,0,0,.05)}.main-navigation.toggled .main-nav ul ul li:last-child>ul{border-bottom:0}.main-navigation.toggled .main-nav ul ul.toggled-on{position:relative;top:0;left:auto!important;right:auto!important;width:100%;pointer-events:auto;height:auto;opacity:1;display:block;visibility:visible;float:none}.main-navigation.toggled .menu-item-has-children .dropdown-menu-toggle{float:right}.mobile-menu-control-wrapper{display:none;margin-left:auto;align-items:center}.has-inline-mobile-toggle #site-navigation.toggled{margin-top:1.5em}.has-inline-mobile-toggle #site-navigation.has-active-search{margin-top:1.5em}.has-inline-mobile-toggle #site-navigation.has-active-search .nav-search-active{position:relative}.has-inline-mobile-toggle #site-navigation.has-active-search .navigation-search input{outline:auto}.nav-float-left .mobile-menu-control-wrapper{order:-10;margin-left:0;margin-right:auto;flex-direction:row-reverse}@media (max-width:768px){.hide-on-mobile{display:none!important}a,body,button,input,select,textarea{transition:all 0s ease-in-out}.inside-header{flex-direction:column;text-align:center}.site-header .header-widget{margin-top:1.5em;margin-left:auto;margin-right:auto;text-align:center}.site-content{flex-direction:column}.container .site-content .content-area{width:auto}.is-left-sidebar.sidebar,.is-right-sidebar.sidebar{width:auto;order:initial}.is-left-sidebar+.is-right-sidebar .inside-right-sidebar{margin-top:0}.both-left .inside-left-sidebar,.both-left .inside-right-sidebar,.both-right .inside-left-sidebar,.both-right .inside-right-sidebar{margin-right:0;margin-left:0}#main{margin-left:0;margin-right:0}body:not(.no-sidebar) #main{margin-bottom:0}.alignleft,.alignright{float:none;display:block;margin-left:auto;margin-right:auto}.comment .children{padding-left:10px;margin-left:0}.entry-meta{font-size:inherit}.entry-meta a{line-height:1.8em}}@media (min-width:769px) and (max-width:1024px){.hide-on-tablet{display:none!important}}@media (min-width:1025px){.hide-on-desktop{display:none!important}}body{background-color:var(--base-2);color:var(--contrast)}a{color:var(--accent)}a{text-decoration:underline}.entry-title a,.site-branding a,a.button,.wp-block-button__link,.main-navigation a{text-decoration:none}a:hover,a:focus,a:active{color:var(--contrast)}.grid-container{max-width:850px}.wp-block-group__inner-container{max-width:850px;margin-left:auto;margin-right:auto}:root{--contrast:#222;--contrast-2:#575760;--contrast-3:#b2b2be;--base:#f0f0f0;--base-2:#f7f8f9;--base-3:#fff;--accent:#1e73be}:root .has-contrast-color{color:var(--contrast)}:root .has-contrast-background-color{background-color:var(--contrast)}:root .has-contrast-2-color{color:var(--contrast-2)}:root .has-contrast-2-background-color{background-color:var(--contrast-2)}:root .has-contrast-3-color{color:var(--contrast-3)}:root .has-contrast-3-background-color{background-color:var(--contrast-3)}:root .has-base-color{color:var(--base)}:root .has-base-background-color{background-color:var(--base)}:root .has-base-2-color{color:var(--base-2)}:root .has-base-2-background-color{background-color:var(--base-2)}:root .has-base-3-color{color:var(--base-3)}:root .has-base-3-background-color{background-color:var(--base-3)}:root .has-accent-color{color:var(--accent)}:root .has-accent-background-color{background-color:var(--accent)}h2{font-family:Arial;font-size:20px}h1.entry-title{font-family:Arial;font-size:20px}h2.entry-title{font-family:Arial;font-size:20px}h1{font-family:Arial;font-weight:700;font-size:20px}.main-title{font-family:Arial;font-size:20px}.top-bar{background-color:#636363;color:#fff}.top-bar a{color:#fff}.top-bar a:hover{color:#303030}.site-header{background-color:var(--base-3)}.main-title a,.main-title a:hover{color:var(--contrast)}.site-description{color:var(--contrast-2)}.mobile-menu-control-wrapper .menu-toggle,.mobile-menu-control-wrapper .menu-toggle:hover,.mobile-menu-control-wrapper .menu-toggle:focus,.has-inline-mobile-toggle #site-navigation.toggled{background-color:rgba(0,0,0,.02)}.main-navigation,.main-navigation ul ul{background-color:var(--base-3)}.main-navigation .main-nav ul li a,.main-navigation .menu-toggle,.main-navigation .menu-bar-items{color:var(--contrast)}.main-navigation .main-nav ul li:not([class*=current-menu-]):hover>a,.main-navigation .main-nav ul li:not([class*=current-menu-]):focus>a,.main-navigation .main-nav ul li.sfHover:not([class*=current-menu-])>a,.main-navigation .menu-bar-item:hover>a,.main-navigation .menu-bar-item.sfHover>a{color:var(--accent)}button.menu-toggle:hover,button.menu-toggle:focus{color:var(--contrast)}.main-navigation .main-nav ul li[class*=current-menu-]>a{color:var(--accent)}.navigation-search input[type=search],.navigation-search input[type=search]:active,.navigation-search input[type=search]:focus,.main-navigation .main-nav ul li.search-item.active>a,.main-navigation .menu-bar-items .search-item.active>a{color:var(--accent)}.main-navigation ul ul{background-color:var(--base)}.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.one-container .container,.separate-containers .paging-navigation,.inside-page-header{background-color:var(--base-3)}.entry-title a{color:var(--contrast)}.entry-title a:hover{color:var(--contrast-2)}.entry-meta{color:var(--contrast-2)}.sidebar .widget{background-color:var(--base-3)}.footer-widgets{background-color:var(--base-3)}.site-info{background-color:var(--base-3)}input[type=text],input[type=email],input[type=url],input[type=password],input[type=search],input[type=tel],input[type=number],textarea,select{color:var(--contrast);background-color:var(--base-2);border-color:var(--base)}input[type=text]:focus,input[type=email]:focus,input[type=url]:focus,input[type=password]:focus,input[type=search]:focus,input[type=tel]:focus,input[type=number]:focus,textarea:focus,select:focus{color:var(--contrast);background-color:var(--base-2);border-color:var(--contrast-3)}button,html input[type=button],input[type=reset],input[type=submit],a.button,a.wp-block-button__link:not(.has-background){color:#fff;background-color:#55555e}button:hover,html input[type=button]:hover,input[type=reset]:hover,input[type=submit]:hover,a.button:hover,button:focus,html input[type=button]:focus,input[type=reset]:focus,input[type=submit]:focus,a.button:focus,a.wp-block-button__link:not(.has-background):active,a.wp-block-button__link:not(.has-background):focus,a.wp-block-button__link:not(.has-background):hover{color:#fff;background-color:#3f4047}a.generate-back-to-top{background-color:rgba(0,0,0,.4);color:#fff}a.generate-back-to-top:hover,a.generate-back-to-top:focus{background-color:rgba(0,0,0,.6);color:#fff}:root{--gp-search-modal-bg-color:var(--base-3);--gp-search-modal-text-color:var(--contrast);--gp-search-modal-overlay-bg-color:rgba(0,0,0,.2)}@media (max-width:850px){.main-navigation .menu-bar-item:hover>a,.main-navigation .menu-bar-item.sfHover>a{background:0 0;color:var(--contrast)}}.inside-top-bar.grid-container{max-width:930px}.inside-header{padding:0 30px}.inside-header.grid-container{max-width:910px}.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.separate-containers .paging-navigation,.one-container .site-content,.inside-page-header{padding:10px 20px}.site-main .wp-block-group__inner-container{padding:10px 20px}.separate-containers .paging-navigation{padding-top:20px;padding-bottom:20px}.entry-content .alignwide,body:not(.no-sidebar) .entry-content .alignfull{margin-left:-20px;width:calc(100% + 40px);max-width:calc(100% + 40px)}.one-container.right-sidebar .site-main,.one-container.both-right .site-main{margin-right:20px}.one-container.left-sidebar .site-main,.one-container.both-left .site-main{margin-left:20px}.one-container.both-sidebars .site-main{margin:0 20px}.sidebar .widget,.page-header,.widget-area .main-navigation,.site-main>*{margin-bottom:10px}.separate-containers .site-main{margin:10px}.both-right .inside-left-sidebar,.both-left .inside-left-sidebar{margin-right:5px}.both-right .inside-right-sidebar,.both-left .inside-right-sidebar{margin-left:5px}.one-container.archive .post:not(:last-child):not(.is-loop-template-item),.one-container.blog .post:not(:last-child):not(.is-loop-template-item){padding-bottom:10px}.separate-containers .featured-image{margin-top:10px}.separate-containers .inside-right-sidebar,.separate-containers .inside-left-sidebar{margin-top:10px;margin-bottom:10px}.main-navigation .main-nav ul li a,.menu-toggle,.main-navigation .menu-bar-item>a{padding-left:10px;padding-right:10px;line-height:26px}.main-navigation .main-nav ul ul li a{padding:50px 10px}.main-navigation ul ul{width:100px}.navigation-search input[type=search]{height:26px}.rtl .menu-item-has-children .dropdown-menu-toggle{padding-left:10px}.menu-item-has-children .dropdown-menu-toggle{padding-right:10px}.menu-item-has-children ul .dropdown-menu-toggle{padding-top:50px;padding-bottom:50px;margin-top:-50px}.rtl .main-navigation .main-nav ul li.menu-item-has-children>a{padding-right:10px}.widget-area .widget{padding:10px}.footer-widgets-container.grid-container{max-width:930px}.inside-site-info.grid-container{max-width:930px}@media (max-width:768px){.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.separate-containers .paging-navigation,.one-container .site-content,.inside-page-header{padding:10px 20px}.site-main .wp-block-group__inner-container{padding:10px 20px}.inside-top-bar{padding-right:30px;padding-left:30px}.inside-header{padding-top:0;padding-right:30px;padding-bottom:0;padding-left:30px}.widget-area .widget{padding-top:0;padding-right:0;padding-bottom:0;padding-left:0}.footer-widgets-container{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px}.inside-site-info{padding-right:30px;padding-left:30px}.entry-content .alignwide,body:not(.no-sidebar) .entry-content .alignfull{margin-left:-20px;width:calc(100% + 40px);max-width:calc(100% + 40px)}.one-container .site-main .paging-navigation{margin-bottom:10px}}.is-right-sidebar{width:15%}.is-left-sidebar{width:15%}.site-content .content-area{width:100%}@media (max-width:850px){.main-navigation .menu-toggle,.sidebar-nav-mobile:not(#sticky-placeholder){display:block}.main-navigation ul,.gen-sidebar-nav,.main-navigation:not(.slideout-navigation):not(.toggled) .main-nav>ul,.has-inline-mobile-toggle #site-navigation .inside-navigation>*:not(.navigation-search):not(.main-nav){display:none}.nav-align-right .inside-navigation,.nav-align-center .inside-navigation{justify-content:space-between}}.dynamic-author-image-rounded{border-radius:100%}.dynamic-featured-image,.dynamic-author-image{vertical-align:middle}.one-container.blog .dynamic-content-template:not(:last-child),.one-container.archive .dynamic-content-template:not(:last-child){padding-bottom:0}.dynamic-entry-excerpt>p:last-child{margin-bottom:0}.main-navigation.toggled .main-nav>ul{background-color:var(--base-3)}.sticky-enabled .gen-sidebar-nav.is_stuck .main-navigation{margin-bottom:0}.sticky-enabled .gen-sidebar-nav.is_stuck{z-index:500}.sticky-enabled .main-navigation.is_stuck{box-shadow:0 2px 2px -2px rgba(0,0,0,.2)}.navigation-stick:not(.gen-sidebar-nav){left:0;right:0;width:100% !important}.nav-float-right .navigation-stick{width:100% !important;left:0}.nav-float-right .navigation-stick .navigation-branding{margin-right:auto}.main-navigation.has-sticky-branding:not(.grid-container) .inside-navigation:not(.grid-container) .navigation-branding{margin-left:10px}@media (max-width:850px){.main-navigation .menu-toggle,.main-navigation .mobile-bar-items a,.main-navigation .menu-bar-item>a{padding-left:10px;padding-right:10px}.main-navigation .main-nav ul li a,.main-navigation .menu-toggle,.main-navigation .mobile-bar-items a,.main-navigation .menu-bar-item>a{line-height:20px}.main-navigation .site-logo.navigation-logo img,.mobile-header-navigation .site-logo.mobile-header-logo img,.navigation-search input[type=search]{height:20px}}.post-image:not(:first-child),.page-content:not(:first-child),.entry-content:not(:first-child),.entry-summary:not(:first-child),footer.entry-meta{margin-top:1em}.post-image-above-header .inside-article div.featured-image,.post-image-above-header .inside-article div.post-image{margin-bottom:1em}.main-navigation.slideout-navigation .main-nav>ul>li>a{line-height:30px}.main-navigation.offside{position:fixed;width:var(--gp-slideout-width);height:100%;height:100vh;top:0;z-index:9999;overflow:auto;-webkit-overflow-scrolling:touch}.offside,.offside--left{left:calc(var(--gp-slideout-width)*-1)}.offside--right{left:auto;right:calc(var(--gp-slideout-width)*-1)}.offside--left.is-open:not(.slideout-transition),.offside-js--is-left .offside-sliding-element{transform:translate3d(var(--gp-slideout-width),0,0)}.offside--right.is-open:not(.slideout-transition),.offside-js--is-right .offside-sliding-element{transform:translate3d(calc(var(--gp-slideout-width)*-1),0,0)}.offside-js--interact .offside,.offside-js--interact .offside-sliding-element{transition:transform .2s cubic-bezier(.16,.68,.43,.99);-webkit-backface-visibility:hidden;-webkit-perspective:1000}.offside-js--init{overflow-x:hidden}.no-csstransforms3d .offside{transform:translate3d(0,0,0)}.no-csstransforms3d .offside-sliding-element{overflow-x:hidden;position:relative}.no-csstransforms3d .offside--left.is-open{left:0}.no-csstransforms3d .offside--right.is-open{right:0}.no-csstransforms3d>.offside-js--is-left .offside-sliding-element{right:calc(var(--gp-slideout-width)*-1)}.no-csstransforms3d>.offside-js--is-right .offside-sliding-element{left:calc(var(--gp-slideout-width)*-1)}.slideout-navigation.main-navigation:not(.is-open):not(.slideout-transition){display:none}.slideout-navigation.main-navigation:not(.slideout-transition).do-overlay{opacity:1}.slideout-navigation.main-navigation.slideout-transition.do-overlay{opacity:0}.slideout-overlay{z-index:100000;position:fixed;width:100%;height:100%;height:100vh;min-height:100%;top:0;right:0;bottom:0;left:0;background-color:rgba(0,0,0,.8);visibility:hidden;opacity:0;cursor:pointer;transition:visibility .2s ease,opacity .2s ease}.offside-js--is-open .slideout-overlay{visibility:visible;opacity:1}.slideout-overlay button.slideout-exit{position:fixed;top:0;background-color:transparent;color:#fff;font-size:30px;border:0;opacity:0}.slide-opened .slideout-overlay button.slideout-exit{opacity:1}button.slideout-exit:hover{background-color:transparent}.slideout-navigation button.slideout-exit{background:0 0;width:100%;text-align:left;padding-top:20px;padding-bottom:20px;box-sizing:border-box;border:0}.slide-opened nav.toggled .menu-toggle:before{content:"\f0c9"}.offside-js--is-left.slide-opened .slideout-overlay button.slideout-exit{left:calc(var(--gp-slideout-width) - 5px)}.offside-js--is-right.slide-opened .slideout-overlay button.slideout-exit{right:calc(var(--gp-slideout-width) - 5px)}.slideout-widget{margin:20px}.slideout-navigation .main-nav,.slideout-navigation .slideout-widget:not(:last-child){margin-bottom:40px}.slideout-navigation:not(.do-overlay) .main-nav{width:100%;box-sizing:border-box}.slideout-navigation .mega-menu>ul>li{display:block;width:100%!important}.slideout-navigation .slideout-menu{display:block}#generate-slideout-menu{z-index:100001}#generate-slideout-menu .slideout-menu li{float:none;width:100%;clear:both;text-align:left}.slideout-navigation .slideout-widget li{float:none}#generate-slideout-menu.do-overlay li{text-align:center}#generate-slideout-menu.main-navigation ul ul{display:none}#generate-slideout-menu.main-navigation ul ul.toggled-on{display:block!important}#generate-slideout-menu .slideout-menu li.sfHover>ul,#generate-slideout-menu .slideout-menu li:hover>ul{display:none}#generate-slideout-menu.main-navigation .main-nav ul ul{position:relative;top:0;left:0;width:100%}.slideout-toggle:not(.has-svg-icon) a:before{content:"\f0c9";font-family:'GP Premium';line-height:1em;width:1.28571429em;text-align:center;display:inline-block;position:relative;top:1px}.slide-opened .slideout-exit:not(.has-svg-icon):before,.slideout-navigation button.slideout-exit:not(.has-svg-icon):before{content:"\f00d";font-family:'GP Premium';line-height:1em;width:1.28571429em;text-align:center;display:inline-block}#generate-slideout-menu li.menu-item-float-right{float:none!important;display:inline-block;width:auto}.rtl .slideout-navigation{position:fixed}.slideout-navigation .menu-item-has-children .dropdown-menu-toggle{float:right}.slideout-navigation .slideout-widget .menu li{float:none}.slideout-navigation .slideout-widget ul{display:block}.slideout-navigation.do-overlay{transform:none!important;transition:opacity .2s,visibility .2s;width:100%;text-align:center;left:0;right:0}.slideout-navigation.do-overlay .inside-navigation{display:flex;flex-direction:column;padding:10% 10% 0;max-width:700px}.slideout-navigation.do-overlay .inside-navigation .main-nav,.slideout-navigation.do-overlay .inside-navigation .slideout-widget{margin-left:auto;margin-right:auto;min-width:250px}.slideout-navigation.do-overlay .slideout-exit{position:fixed;right:0;top:0;width:auto;font-size:25px}.slideout-navigation.do-overlay .slideout-menu li a{display:inline-block}.slideout-navigation.do-overlay .slideout-menu li{margin-bottom:5px}#generate-slideout-menu.do-overlay .slideout-menu li,.slideout-navigation.do-overlay .inside-navigation{text-align:center}.slideout-navigation.do-overlay .menu-item-has-children .dropdown-menu-toggle{border-left:1px solid rgba(0,0,0,.07);padding:0 10px;margin:0 0 0 10px}.slideout-navigation.do-overlay ul ul{box-shadow:0 0 0}.nav-aligned-center .slideout-navigation,.nav-aligned-right .slideout-navigation{text-align:left}.slideout-navigation .sfHover>a>.dropdown-menu-toggle>.gp-icon svg{transform:rotate(180deg)}.slideout-navigation .sub-menu .dropdown-menu-toggle .gp-icon svg{transform:rotate(0)}.slideout-both .main-navigation.toggled .main-nav>ul,.slideout-desktop .main-navigation.toggled .main-nav li.slideout-toggle,.slideout-mobile .main-navigation.toggled .main-nav>ul{display:none!important}.slideout-both .has-inline-mobile-toggle #site-navigation.toggled,.slideout-mobile .has-inline-mobile-toggle #site-navigation.toggled{margin-top:0}.sf-menu>li.slideout-toggle{float:right}.gen-sidebar-nav .sf-menu>li.slideout-toggle{float:none}.off-canvas-toggle-label{padding-left:7px}.gp-icon+.off-canvas-toggle-label{padding-left:9px}@media (max-width:768px){.slideout-overlay button.slideout-exit{font-size:20px;padding:10px}.slideout-overlay{top:-100px;height:calc(100% + 100px);height:calc(100vh + 100px);min-height:calc(100% + 100px)}.slideout-navigation.do-overlay .slideout-exit{position:static;text-align:center}}:root{--gp-slideout-width:265px}.slideout-navigation,.slideout-navigation a{color:var(--contrast)}.slideout-navigation button.slideout-exit{color:var(--contrast);padding-left:10px;padding-right:10px}.slide-opened nav.toggled .menu-toggle:before{display:none}@media (max-width:850px){.menu-bar-item.slideout-toggle{display:none}}.navigation-branding,.site-logo.mobile-header-logo{display:flex;align-items:center;order:0;margin-right:10px}.navigation-branding img,.site-logo.mobile-header-logo img{position:relative;padding:10px 0;display:block;transition:height .3s ease}.navigation-branding>div+.main-title{margin-left:10px}.navigation-branding .main-title{transition:line-height .3s ease}.navigation-branding .main-title a{font-family:inherit;font-size:inherit;font-weight:inherit;text-transform:unset}.main-navigation.mobile-header-navigation{display:none;float:none;margin-bottom:0}.mobile-header-navigation.is_stuck{box-shadow:0 2px 2px -2px rgba(0,0,0,.2)}.main-navigation .menu-toggle{flex-grow:1;width:auto}.main-navigation.has-branding .menu-toggle,.main-navigation.has-sticky-branding.navigation-stick .menu-toggle{flex-grow:0;padding-right:20px;order:2}.main-navigation:not(.slideout-navigation) .mobile-bar-items+.menu-toggle{text-align:left}.main-navigation.has-sticky-branding:not(.has-branding):not(.navigation-stick) .navigation-branding{display:none}.nav-align-right .navigation-branding{margin-right:auto}.main-navigation.has-branding:not([class*=nav-align-]):not(.mobile-header-navigation) .inside-navigation,.main-navigation.has-sticky-branding.navigation-stick:not([class*=nav-align-]):not(.mobile-header-navigation) .inside-navigation{justify-content:flex-start}.main-navigation.has-branding:not([class*=nav-align-]):not(.mobile-header-navigation) .menu-bar-items,.main-navigation.has-sticky-branding.navigation-stick:not([class*=nav-align-]):not(.mobile-header-navigation) .menu-bar-items{margin-left:auto}.nav-float-right .main-navigation.has-branding:not(.mobile-header-navigation) .menu-bar-items,.nav-float-right .main-navigation.has-sticky-branding.navigation-stick:not(.mobile-header-navigation) .menu-bar-items{margin-left:0}.mobile-header-navigation.has-menu-bar-items .mobile-header-logo{margin-right:auto}.rtl .navigation-branding>div+.main-title{margin-right:10px}.rtl .main-navigation.nav-align-right:not(.mobile-header-navigation) .navigation-branding{order:-10}.rtl .nav-align-right .navigation-branding{margin-right:10px}.rtl .navigation-branding,.rtl .site-logo.mobile-header-logo{margin-left:auto;margin-right:0}.rtl .nav-align-center .navigation-branding,.rtl .nav-align-center .site-logo.mobile-header-logo,.rtl .nav-align-right .navigation-branding,.rtl .nav-align-right .site-logo.mobile-header-logo{margin-left:10px}.rtl .nav-align-right .menu-bar-items{margin-right:auto}.rtl .mobile-header-navigation.has-menu-bar-items .site-logo{margin-left:auto}@media (max-width:850px){.site-header,#site-navigation,#sticky-navigation{display:none !important;opacity:.0}#mobile-header{display:block !important;width:100% !important}#mobile-header .main-nav>ul{display:none}#mobile-header.toggled .main-nav>ul,#mobile-header .menu-toggle,#mobile-header .mobile-bar-items{display:block}#mobile-header .main-nav{-ms-flex:0 0 100%;flex:0 0 100%;-webkit-box-ordinal-group:5;-ms-flex-order:4;order:4}}.main-navigation.has-branding.grid-container .navigation-branding,.main-navigation.has-branding:not(.grid-container) .inside-navigation:not(.grid-container) .navigation-branding{margin-left:10px}.navigation-branding img,.site-logo.mobile-header-logo img{height:26px;width:auto}.navigation-branding .main-title{line-height:26px}@media (max-width:860px){#site-navigation .navigation-branding,#sticky-navigation .navigation-branding{margin-left:10px}}@media (max-width:850px){.main-navigation.has-branding.nav-align-center .menu-bar-items,.main-navigation.has-sticky-branding.navigation-stick.nav-align-center .menu-bar-items{margin-left:auto}.navigation-branding{margin-right:auto;margin-left:10px}.navigation-branding .main-title,.mobile-header-navigation .site-logo{margin-left:10px}.navigation-branding img,.site-logo.mobile-header-logo{height:20px}.navigation-branding .main-title{line-height:20px}}
SOSYAL MEDYA ETKİLEŞİMİ, İÇERİK KALİTESİ VE SOSYAL MEDYA DÜRTÜSELLİĞİNİN ANLIK SATIN ALMA DAVRANIŞINA ETKİSİ: ÜRÜN KATEGORİSİNE ÖZGÜ BİR ARAŞTIRMA Skip to content Yıl 2024, Cilt: 20 Sayı: 2, 437 – 461, 28.06.2024
Ceylan Bozpolat
https://doi.org/10.17130/ijmeb.1430842
Öz Artan sosyal medya etkileşimi ile birlikte kaliteli içeriğe denk gelmek muhtemeldir. Sosyal ağlarda satın aldıkları mal ve hizmetler hakkında içerik paylaşan tüketiciler, diğer tüketicilerin satın alma kararlarını etkileyebilmektedir. Ayrıca etkileşim sağlayan bu içerikler, platformu daha dürtüsel yaparak tüketicilerin anlık satın alma kararında rol oynayabilmektedir. Yeni nesil rekabet aracı olan sosyal medyayı bu bakımdan ele almak markalar ve işletmeler açısından önemlidir. Mevcut araştırma, sosyal medya etkileşimleri ile anlık satın alma davranışı arasındaki ilişkide, içerik kalitesinin ve sosyal medya dürtüselliğinin rolünü bebek ve çocuk ürünleri kategorisi özelinde ortaya çıkarmayı amaçlamaktadır. Bu bakımdan söz konusu çalışma ilgili kavramların kategorik bağlamda aracı etkilerinin değerlendirildiği ilk çalışmadır. Araştırmada 515 bebek ve çocuk ürünleri tüketicisinden oluşan bir örneklem üzerinde SmartPLS yazılımı ile yapısal eşitlik modellemesi uygulanmıştır. Veriler üstel ayrımcı olmayan kartopu örnekleme yöntemi ve çevrim içi anket tekniği ile toplanmıştır. Araştırma bulguları, sosyal medya etkileşimlerinin, içerik kalitesini ve sosyal medya dürtüselliğini pozitif yönde etkilediğini ortaya koymaktadır. Öte yandan sosyal medya dürtüselliği, anlık satın alma davranışını önemli ölçüde etkilemesine rağmen aynı etki içerik kalitesi bağlamında gerçekleşmemiştir. Ayrıca sosyal medya etkileşimleri ile anlık satın alma davranışı arasındaki ilişkide, sosyal medya dürtüselliğinin tam aracı rol oynadığı tespit edilmiştir.
Anahtar Kelimeler Sosyal Medya Etkileşimi, İçerik Kalitesi, Dürtüsellik, Anlık Satın Alma Davranışı
Kaynakça Aragoncillo, L., & Orus, C. (2018). Impulse buying behaviour: An online-offline comparative and the impact of social media. Spanish Journal of Marketing, 22(1), 42-62. https://doi.org/10.1108/ SJME-03-2018-007 Ariel, Y., & Avidar, R. (2015). Information, interactivity, and social media. Atlantic Journal of Communication, 23(1), 19-30. https://doi.org/10.1080/15456870.2015.972404 Ayazoğlu, B. A., Aksu, M., ÜnüboL, H., & Sayar, G. H. (2019). Alışveriş bağımlılığı. Etkileşim, (4), 44- 64. https://doi.org/10.32739/etkilesim.2019.4.63 Bansal, M., & Kumar, S. (2018). Impact of social media marketing on online impulse buying behaviour. Journal of Advances and Scholarly Researches in Allied Education, 15(5), 136-139. Başoğlu, R. (2020). Annelerin sosyal medya kullanımı ve Instagramda olan popüler anneler. Akademik Tarih ve Düşünce Dergisi, 7(1), 857-873. Baykal Alkan, E. N. (2018). Anne ve bebek ürünlerinde ebeveynlerin çevrimiçi satın alma niyetlerine etki eden faktörler (Yanyınlanmamış Yüksek Lisans Tezi). Bahçşehir Üniversitesi Sosyal Bilimler Enstitüsü. İstanbul. Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191. https://doi.org/10.1016/S0022-4359(99)80092-X Bilsel, H., & Yunus, C. (2019). Anne-bebek kategorisi kapsamında markalama stratejilerinde nüfuz pazarlamanın önemi. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, (32), 298-322. https://doi. org/10.31123/akil.620629 Boon-Long, S., & Wongsurawat, W. (2015). Social media marketing evaluation using social network comments as an indicator for identifying consumer purchasing decision effectiveness. Journal of Direct, Data and Digital Marketing Practice, 17, 130-149. https://doi.org/10.1057/dddmp.2015.51 Çakır, M. Ö., & Tolmaç, S. (2023). Türkiye nüfusunun yüzde 26,5’i çocuk. https://www.aa.com.tr/tr/ gundem/turkiye-nufusunun-yuzde-26-5i-cocuk/2875050# sayfasından erişilmiştir. Erişim Tarihi: 31.01.2024 Canarslan, N. Ö., & Uz, C. Y. (2023). Annelerin anne-çocuk kategorisinde faydacı ve hedonik satın alma motivasyonlarının anlık satın alma davranışları üzerine etkisi. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 23(3), 921-942. Cheung, G. W., Cooper-Thomas, H. D., Lau, R. S., & Wang, L. C. (2023). Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations. Asia Pacific Journal of Management, 1-39. https://doi.org/10.1007/s10490- 023-09871-y Chou, C. H., Wang, Y. S., & Tang, T. I. (2015). Exploring the determinants of knowledge adoption in virtual communities: A social influence perspective. International Journal of Information Management, 35(3), 364-376. https://doi.org/10.1016/j.ijinfomgt.2015.02 Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Lawrence Erlbaum Associates, Publishers. Coley, A., & Burgess, B. (2003). Gender differences in cognitive and affective impulse buying. Journal of Fashion Marketing and Management: An International Journal, 7(3), 282-295. https://doi. org/10.1108/13612020310484834 Dash, G., & Paul, J. (2021). CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting. Technological Forecasting and Social Change, 173, 121092, 1-11. https://doi. org/10.1016/j.techfore.2021.121092 Digital Global Overview Report (2023). The essential guide to the world’s connected behaviours. https:// wearesocial.com/wp-content/uploads/2023/03/Digital-2023-Global-Overview-Report.pdf sayfasından erişilmiştir. Erişim Tarihi: 31.01.2024 Dinçer, H. (2021). 2 milyar dolarlık bebek ve çocuk ürünleri sektörü, yılda ortalama yüzde 20 büyüyor. https://www.cbmeturkey.com/tr/medya/basin-bultenleri/2-milyar-dolarlik-bebek-ve-cocukurunler-sektoru-yilda-ortalama-yuzde-20-buyuyor.html sayfasından erişilmiştir. Erişim Tarihi: 31.01.2024 Ergül, G., & Yıldız, S. (2021). Sosyal medyada sosyal annelik: Instagram anneliği. Kırıkkale Üniversitesi Sosyal Bilimler Dergisi, 11(2), 611-627. Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47-55. https://doi.org/10.1016/j.chb.2016.03.003 Etikan, I., Alkassim, R., & Abubakar, S. (2016). Comparision of snowball sampling and sequential sampling technique. Biometrics and Biostatistics International Journal, 3(1), 00055,1-2. Filieri, R. (2015). What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM. Journal of Business Research, 68(6), 1261- 1270. https://doi.org/10.1016/j.jbusres.2014.11.006 Floh, A., & Madlberger, M. (2013). The role of atmospheric cues in online impulse-buying behavior. Electronic Commerce Research and Applications, 12(6), 425-439. https://doi.org/10.1016/j.elerap.2013.06.001 Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi. org/10.1177/002224378101800104 Gefen, D., & Straub, D. (2005). A practical guide to factorial validity using PLS-Graph: Tutorial and annotated example. Communications of the Association for Information Systems, 16(5), 91-109. t: https://aisel.aisnet.org/cais/vol16/iss1/5 Grönroos, C., & Voima, P. (2013). Critical service logic: making sense of value creation and cocreation. Journal of the Academy of Marketing Science, 41, 133-150. https://doi.org/10.1007/ s11747-012-0308-3 Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2009). Multivariate data analysis (7th ed.). Prentice Hall. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Cengage Learning. Hair, J. F., Anderson, R. E., Tatham, R. L., & William, C. (1998). Multivariate data analysis, Upper Saddle River: Prentice Hall. Hair, J.F., Hult, G.T.M., Ringle, C.M., & Sarstedt, M. (2017). A Primer on partial least squares structural equation modeling (PLS-SEM), Thousand Oaks, California: Sage Publications, Inc. Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152. https://doi.org/10.2753/MTP1069-6679190202 Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V.G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106-121. https://doi.org/10.1108/EBR-10-2013-0128 Han, M. C. (2023). Checkout button and online consumer impulse-buying behavior in social commerce: A trust transfer perspective. Journal of Retailing and Consumer Services, 74, 10343, 1-12. https:// doi.org/10.1016/j.jretconser.2023.103431 Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43, 115-135. https://doi.org/10.1007/s11747-014-0403-8 Hong, I. B., & Cha, H. S. (2013). The mediating role of consumer trust in an online merchant in predicting purchase intention. International Journal of Information Management, 33(6), 927-939. https:// doi.org/10.1016/j.ijinfomgt.2013.08.007 İpekoğlu, E. (2021). Exploring the effect of social media influencers on buyer decision process in context of insta-moms (Doctoral Thesis). https://gcris.ieu.edu.tr/bitstream/20.500.14365/221/1/221.pdf sayfasından erişilmiştir. Erişim Tarihi: 31.01.2024 Jones, M. A., Reynolds, K. E., Weun, S., & Beatty, S. E. (2003). The product-specific nature of impulse buying tendency. Journal of Business Research, 56(7), 505-511. https://doi.org/10.1016/S0148- 2963(01)00250-8 Kadıoğlu, C. T., & Şahin, A. (2017). Hamile kadınların sosyal medya kullanımı ve satın alma kararları ile ilişkisi: Mersin’de bir araştırma. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 22(4), 981-991. Khatib, F. (2016). The impact of social media characteristics on purchase decision empirical study of Saudi customers in Aseer Region. International Journal of Business and Social Science, 7(4), 41-50. Ki, C. W. C., Park, S., & Kim, Y. K. (2022). Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults. Journal of Business Research, 144, 264-277. https://doi.org/10.1016/j.jbusres.2022.01.071 Kwahk, K. Y., & Kim, B. (2017). Effects of social media on consumers’ purchase decisions: Evidence from Taobao. Service Business, 11, 803-829. https://doi.org/10.1007/s11628-016-0331-4 Lestari, F. (2020). Social media content of Instagram on impulse buying. Review of Behavioral Aspect in Organizations and Society, 2(2), 59-66. https://doi.org/10.32770/rbaos.vol259-66 Maecker, O., Barrot, C., & Becker, J. U. (2016). The effect of social media interactions on customer relationship management. Business Research, 9, 133-155. https://doi.org/10.1007/s40685-016- 0027-6 Olgaç, S., & Yılmaz, V. (2023). Kısmi en küçük kareler yapısal eşitlik modellemesi ve sosyal bilimlerde uygulama örnekleri. İçinde E. Arı & H. Şen (Ed.). Kısmi en küçük kareler yapısal eşitlik modellemesi (KEKK-YEM) (s. 3-25). Ankara: İKSAD. Onofrei, G., Filieri, R., & Kennedy, L. (2022). Social media interactions, purchase intention, and behavioral engagement: The mediating role of source and content factors. Journal of Business Research, 142, 100-112. https://doi.org/10.1016/j.jbusres.2021.12.031 Onurlu, Ö., Bilgiseven, B., & Bilgili, S. (2022). Influencerın kaynak güvenilirli̇ğini̇n satın alma niyeti̇ üzeri̇ne etki̇si̇nde marka güveninin aracı rolü (Annelere yöneli̇k bebek bakım ürünleri üzeri̇ne araştırma). Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi,36(2), 165-174. https://doi. org/10.54614/TBE.2022.951054 Park, N., Kee, K. F., & Valenzuela, S. (2009). Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. Cyberpsychology & Behavior, 12(6), 729-733. https://doi.org/10.1089/cpb.2009.0003 Pellegrino, A., Abe, M., & Shannon, R. (2022). The dark side of social media: Content effects on the relationship between materialism and consumption behaviors. Frontiers in Psychology, 13, 870614, 1-15. https://doi.org/10.3389/fpsyg.2022.870614 Shamim, K., & Islam, T. (2022). Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying. Journal of Global Scholars of Marketing Science, 32(4), 601-626. https://doi.org/10.1080/21639159.2022.2052342 Shetty, D., & Lobo, G. A. (2023). A study on the impact of Instagram marketing on consumer buying behaviour for organic baby food products before and after pandemic. Phronimos, 3(2), 48-60. Singh, P., Sharma, B. K., Arora, L., & Bhatt, V. (2023). Measuring social media impact on impulse buying behavior. Cogent Business & Management, 10(3), 2262371, 1-21. https://doi.org/10.1080/2 3311975.2023.2262371 Sussman, S.W. & Siegal, W.S. (2003). Informational influence in organizations: An integrated approach to knowledge adoption. Information Systems Research, 14(1), 47-65. https://doi.org/10.1287/ isre.14.1.47.14767 TÜİK (2022). Doğum İstatistikleri, 2022. https://data.tuik.gov.tr/Bulten/Index?p=DogumIstatistikleri-2022-49673 sayfasından erişilmiştir. Erişim Tarihi: 31.01.2024 Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1-17. https://doi.org/10.1509/jmkg.68.1.1.24036 Vargo, S.L., & Lusch, R.F. (2016). Institutions and axioms: an extension and update of service-dominant logic. Journal of the Academy of Marketing Science. 44, 5–23 https://doi.org/10.1007/s11747- 015-0456-3 Xi, H., Hong, Z., Jianshan, S., Li, X., Jiuchang, W., & Davison, R. (2016). Impulsive purchase behaviour in social commerce: The role of social influence. Proceedings of the 20th Pacific Asia Conference on Information Systems, Chiayi, June 27-July 1. Xiang, L., Zheng, X., Lee, M. K., & Zhao, D. (2016). Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction. International Journal of Information Management, 36(3), 333-347. https://doi.org/10.1016/j.ijinfomgt.2015.11.002 Yang, P., Sheng, H., Yang, C., & Feng, Y. (2024). How social media promotes impulsive buying: examining the role of customer inspiration. Industrial Management & Data Systems, 124(2), 698-723. https://doi.org/10.1108/IMDS-05-2023-0343 Zadeh, A. H., Zolfagharian, M., & Hofacker, C. F. (2019). Customer–customer value co-creation in social media: Conceptualization and antecedents. Journal of Strategic Marketing, 27(4), 283-302. https://doi.org/10.1080/0965254X.2017.1344289 Zak, S., & Hasprova, M. (2020). The role of influencers in the consumer decision-making process. In SHS Web of Conferences (Vol. 74, p. 03014). EDP Sciences. https://doi.org/10.1051/ shsconf/20207403014 Zhang, K.Z.K., Xu, H., Zhao, S., & Yu, Y. (2018). Online reviews and impulse buying behavior: The role of browsing and impulsiveness. Internet Research, 28(3), 522-543. https://doi.org/10.1108/ IntR-12-2016-0377 Zhao, X., Lynch Jr, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197-206. https://doi.org/10.1086/651257 Zhou, Y., Li, Y. Q., Ruan, W. Q., & Zhang, S. N. (2023). Owned media or earned media? The influence of social media types on impulse buying intention in internet celebrity restaurants. International Journal of Hospitality Management, 111, 103487, 1-9. https://doi.org/10.1016/j.ijhm.2023.10348
THE EFFECT OF SOCIAL MEDIA INTERACTION, CONTENT QUALITY AND SOCIAL MEDIA IMPULSIVITY ON IMPULSE BUYING BEHAVIOR: A PRODUCT CATEGORY SPECIFIC RESEARCH Yıl 2024, Cilt: 20 Sayı: 2, 437 – 461, 28.06.2024
Ceylan Bozpolat
https://doi.org/10.17130/ijmeb.1430842
Öz With increased social media interaction, it is possible to come across quality content. Consumers who share content about the goods and services they purchase on social networks can influence the purchasing decisions of other consumers. In addition, these interactive contents can play a role in consumers’ impulse purchasing decisions by making the platform more impulsive. In this respect, it is important for brands and businesses to consider social media, which is a new generation competitive tool. The current research aims to reveal the role of content quality and social media impulsivity in the relationship between social media interactions and impulse buying behavior, specific to the baby and children’s products category. In this respect, the study in question is the first study in which the mediating effects of relevant concepts are evaluated in a categorical context. In the study, structural equation modeling was applied with SmartPLS software on a sample of 515 consumers of baby and children’s products. Data were collected by exponential non-discriminatory snowball sampling method and online survey technique. Research findings reveal that social media interactions positively affect content quality and social media impulsivity. On the other hand, although social media impulsivity significantly affects impulse buying behavior, the same effect did not occur in the context of content quality. In addition, social media impulsivity was found to play a full mediating role in the relationship between social media interactions and impulse buying behavior.
Anahtar Kelimeler Social Media Interaction, Content Quality, Impulsivity, Impulse Buying Behavior
Kaynakça Aragoncillo, L., & Orus, C. (2018). Impulse buying behaviour: An online-offline comparative and the impact of social media. Spanish Journal of Marketing, 22(1), 42-62. https://doi.org/10.1108/ SJME-03-2018-007 Ariel, Y., & Avidar, R. (2015). Information, interactivity, and social media. Atlantic Journal of Communication, 23(1), 19-30. https://doi.org/10.1080/15456870.2015.972404 Ayazoğlu, B. A., Aksu, M., ÜnüboL, H., & Sayar, G. H. (2019). Alışveriş bağımlılığı. Etkileşim, (4), 44- 64. https://doi.org/10.32739/etkilesim.2019.4.63 Bansal, M., & Kumar, S. (2018). Impact of social media marketing on online impulse buying behaviour. Journal of Advances and Scholarly Researches in Allied Education, 15(5), 136-139. Başoğlu, R. (2020). Annelerin sosyal medya kullanımı ve Instagramda olan popüler anneler. Akademik Tarih ve Düşünce Dergisi, 7(1), 857-873. Baykal Alkan, E. N. (2018). Anne ve bebek ürünlerinde ebeveynlerin çevrimiçi satın alma niyetlerine etki eden faktörler (Yanyınlanmamış Yüksek Lisans Tezi). Bahçşehir Üniversitesi Sosyal Bilimler Enstitüsü. İstanbul. Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191. https://doi.org/10.1016/S0022-4359(99)80092-X Bilsel, H., & Yunus, C. (2019). Anne-bebek kategorisi kapsamında markalama stratejilerinde nüfuz pazarlamanın önemi. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, (32), 298-322. https://doi. org/10.31123/akil.620629 Boon-Long, S., & Wongsurawat, W. (2015). Social media marketing evaluation using social network comments as an indicator for identifying consumer purchasing decision effectiveness. Journal of Direct, Data and Digital Marketing Practice, 17, 130-149. https://doi.org/10.1057/dddmp.2015.51 Çakır, M. Ö., & Tolmaç, S. (2023). Türkiye nüfusunun yüzde 26,5’i çocuk. https://www.aa.com.tr/tr/ gundem/turkiye-nufusunun-yuzde-26-5i-cocuk/2875050# sayfasından erişilmiştir. Erişim Tarihi: 31.01.2024 Canarslan, N. Ö., & Uz, C. Y. (2023). Annelerin anne-çocuk kategorisinde faydacı ve hedonik satın alma motivasyonlarının anlık satın alma davranışları üzerine etkisi. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 23(3), 921-942. Cheung, G. W., Cooper-Thomas, H. D., Lau, R. S., & Wang, L. C. (2023). Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations. Asia Pacific Journal of Management, 1-39. https://doi.org/10.1007/s10490- 023-09871-y Chou, C. H., Wang, Y. S., & Tang, T. I. (2015). Exploring the determinants of knowledge adoption in virtual communities: A social influence perspective. International Journal of Information Management, 35(3), 364-376. https://doi.org/10.1016/j.ijinfomgt.2015.02 Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Lawrence Erlbaum Associates, Publishers. Coley, A., & Burgess, B. (2003). Gender differences in cognitive and affective impulse buying. Journal of Fashion Marketing and Management: An International Journal, 7(3), 282-295. https://doi. org/10.1108/13612020310484834 Dash, G., & Paul, J. (2021). CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting. Technological Forecasting and Social Change, 173, 121092, 1-11. https://doi. org/10.1016/j.techfore.2021.121092 Digital Global Overview Report (2023). The essential guide to the world’s connected behaviours. https:// wearesocial.com/wp-content/uploads/2023/03/Digital-2023-Global-Overview-Report.pdf sayfasından erişilmiştir. Erişim Tarihi: 31.01.2024 Dinçer, H. (2021). 2 milyar dolarlık bebek ve çocuk ürünleri sektörü, yılda ortalama yüzde 20 büyüyor. https://www.cbmeturkey.com/tr/medya/basin-bultenleri/2-milyar-dolarlik-bebek-ve-cocukurunler-sektoru-yilda-ortalama-yuzde-20-buyuyor.html sayfasından erişilmiştir. Erişim Tarihi: 31.01.2024 Ergül, G., & Yıldız, S. (2021). Sosyal medyada sosyal annelik: Instagram anneliği. Kırıkkale Üniversitesi Sosyal Bilimler Dergisi, 11(2), 611-627. Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47-55. https://doi.org/10.1016/j.chb.2016.03.003 Etikan, I., Alkassim, R., & Abubakar, S. (2016). Comparision of snowball sampling and sequential sampling technique. Biometrics and Biostatistics International Journal, 3(1), 00055,1-2. Filieri, R. (2015). What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM. Journal of Business Research, 68(6), 1261- 1270. https://doi.org/10.1016/j.jbusres.2014.11.006 Floh, A., & Madlberger, M. (2013). The role of atmospheric cues in online impulse-buying behavior. Electronic Commerce Research and Applications, 12(6), 425-439. https://doi.org/10.1016/j.elerap.2013.06.001 Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi. org/10.1177/002224378101800104 Gefen, D., & Straub, D. (2005). A practical guide to factorial validity using PLS-Graph: Tutorial and annotated example. Communications of the Association for Information Systems, 16(5), 91-109. t: https://aisel.aisnet.org/cais/vol16/iss1/5 Grönroos, C., & Voima, P. (2013). Critical service logic: making sense of value creation and cocreation. Journal of the Academy of Marketing Science, 41, 133-150. https://doi.org/10.1007/ s11747-012-0308-3 Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2009). Multivariate data analysis (7th ed.). Prentice Hall. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Cengage Learning. Hair, J. F., Anderson, R. E., Tatham, R. L., & William, C. (1998). Multivariate data analysis, Upper Saddle River: Prentice Hall. Hair, J.F., Hult, G.T.M., Ringle, C.M., & Sarstedt, M. (2017). A Primer on partial least squares structural equation modeling (PLS-SEM), Thousand Oaks, California: Sage Publications, Inc. Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152. https://doi.org/10.2753/MTP1069-6679190202 Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V.G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106-121. https://doi.org/10.1108/EBR-10-2013-0128 Han, M. C. (2023). Checkout button and online consumer impulse-buying behavior in social commerce: A trust transfer perspective. Journal of Retailing and Consumer Services, 74, 10343, 1-12. https:// doi.org/10.1016/j.jretconser.2023.103431 Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43, 115-135. https://doi.org/10.1007/s11747-014-0403-8 Hong, I. B., & Cha, H. S. (2013). The mediating role of consumer trust in an online merchant in predicting purchase intention. International Journal of Information Management, 33(6), 927-939. https:// doi.org/10.1016/j.ijinfomgt.2013.08.007 İpekoğlu, E. (2021). Exploring the effect of social media influencers on buyer decision process in context of insta-moms (Doctoral Thesis). https://gcris.ieu.edu.tr/bitstream/20.500.14365/221/1/221.pdf sayfasından erişilmiştir. Erişim Tarihi: 31.01.2024 Jones, M. A., Reynolds, K. E., Weun, S., & Beatty, S. E. (2003). The product-specific nature of impulse buying tendency. Journal of Business Research, 56(7), 505-511. https://doi.org/10.1016/S0148- 2963(01)00250-8 Kadıoğlu, C. T., & Şahin, A. (2017). Hamile kadınların sosyal medya kullanımı ve satın alma kararları ile ilişkisi: Mersin’de bir araştırma. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 22(4), 981-991. Khatib, F. (2016). The impact of social media characteristics on purchase decision empirical study of Saudi customers in Aseer Region. International Journal of Business and Social Science, 7(4), 41-50. Ki, C. W. C., Park, S., & Kim, Y. K. (2022). Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults. Journal of Business Research, 144, 264-277. https://doi.org/10.1016/j.jbusres.2022.01.071 Kwahk, K. Y., & Kim, B. (2017). Effects of social media on consumers’ purchase decisions: Evidence from Taobao. Service Business, 11, 803-829. https://doi.org/10.1007/s11628-016-0331-4 Lestari, F. (2020). Social media content of Instagram on impulse buying. Review of Behavioral Aspect in Organizations and Society, 2(2), 59-66. https://doi.org/10.32770/rbaos.vol259-66 Maecker, O., Barrot, C., & Becker, J. U. (2016). The effect of social media interactions on customer relationship management. Business Research, 9, 133-155. https://doi.org/10.1007/s40685-016- 0027-6 Olgaç, S., & Yılmaz, V. (2023). Kısmi en küçük kareler yapısal eşitlik modellemesi ve sosyal bilimlerde uygulama örnekleri. İçinde E. Arı & H. Şen (Ed.). Kısmi en küçük kareler yapısal eşitlik modellemesi (KEKK-YEM) (s. 3-25). Ankara: İKSAD. Onofrei, G., Filieri, R., & Kennedy, L. (2022). Social media interactions, purchase intention, and behavioral engagement: The mediating role of source and content factors. Journal of Business Research, 142, 100-112. https://doi.org/10.1016/j.jbusres.2021.12.031 Onurlu, Ö., Bilgiseven, B., & Bilgili, S. (2022). Influencerın kaynak güvenilirli̇ğini̇n satın alma niyeti̇ üzeri̇ne etki̇si̇nde marka güveninin aracı rolü (Annelere yöneli̇k bebek bakım ürünleri üzeri̇ne araştırma). Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi,36(2), 165-174. https://doi. org/10.54614/TBE.2022.951054 Park, N., Kee, K. F., & Valenzuela, S. (2009). Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. Cyberpsychology & Behavior, 12(6), 729-733. https://doi.org/10.1089/cpb.2009.0003 Pellegrino, A., Abe, M., & Shannon, R. (2022). The dark side of social media: Content effects on the relationship between materialism and consumption behaviors. Frontiers in Psychology, 13, 870614, 1-15. https://doi.org/10.3389/fpsyg.2022.870614 Shamim, K., & Islam, T. (2022). Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying. Journal of Global Scholars of Marketing Science, 32(4), 601-626. https://doi.org/10.1080/21639159.2022.2052342 Shetty, D., & Lobo, G. A. (2023). A study on the impact of Instagram marketing on consumer buying behaviour for organic baby food products before and after pandemic. Phronimos, 3(2), 48-60. Singh, P., Sharma, B. K., Arora, L., & Bhatt, V. (2023). Measuring social media impact on impulse buying behavior. Cogent Business & Management, 10(3), 2262371, 1-21. https://doi.org/10.1080/2 3311975.2023.2262371 Sussman, S.W. & Siegal, W.S. (2003). Informational influence in organizations: An integrated approach to knowledge adoption. Information Systems Research, 14(1), 47-65. https://doi.org/10.1287/ isre.14.1.47.14767 TÜİK (2022). Doğum İstatistikleri, 2022. https://data.tuik.gov.tr/Bulten/Index?p=DogumIstatistikleri-2022-49673 sayfasından erişilmiştir. Erişim Tarihi: 31.01.2024 Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1-17. https://doi.org/10.1509/jmkg.68.1.1.24036 Vargo, S.L., & Lusch, R.F. (2016). Institutions and axioms: an extension and update of service-dominant logic. Journal of the Academy of Marketing Science. 44, 5–23 https://doi.org/10.1007/s11747- 015-0456-3 Xi, H., Hong, Z., Jianshan, S., Li, X., Jiuchang, W., & Davison, R. (2016). Impulsive purchase behaviour in social commerce: The role of social influence. Proceedings of the 20th Pacific Asia Conference on Information Systems, Chiayi, June 27-July 1. Xiang, L., Zheng, X., Lee, M. K., & Zhao, D. (2016). Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction. International Journal of Information Management, 36(3), 333-347. https://doi.org/10.1016/j.ijinfomgt.2015.11.002 Yang, P., Sheng, H., Yang, C., & Feng, Y. (2024). How social media promotes impulsive buying: examining the role of customer inspiration. Industrial Management & Data Systems, 124(2), 698-723. https://doi.org/10.1108/IMDS-05-2023-0343 Zadeh, A. H., Zolfagharian, M., & Hofacker, C. F. (2019). Customer–customer value co-creation in social media: Conceptualization and antecedents. Journal of Strategic Marketing, 27(4), 283-302. https://doi.org/10.1080/0965254X.2017.1344289 Zak, S., & Hasprova, M. (2020). The role of influencers in the consumer decision-making process. In SHS Web of Conferences (Vol. 74, p. 03014). EDP Sciences. https://doi.org/10.1051/ shsconf/20207403014 Zhang, K.Z.K., Xu, H., Zhao, S., & Yu, Y. (2018). Online reviews and impulse buying behavior: The role of browsing and impulsiveness. Internet Research, 28(3), 522-543. https://doi.org/10.1108/ IntR-12-2016-0377 Zhao, X., Lynch Jr, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197-206. https://doi.org/10.1086/651257 Zhou, Y., Li, Y. Q., Ruan, W. Q., & Zhang, S. N. (2023). Owned media or earned media? The influence of social media types on impulse buying intention in internet celebrity restaurants. International Journal of Hospitality Management, 111, 103487, 1-9. https://doi.org/10.1016/j.ijhm.2023.10348 Toplam 63 adet kaynakça vardır.
Ayrıntılar Birincil Dil Türkçe Konular İşletme Bölüm Araştırma Makaleleri Yazarlar Ceylan Bozpolat NEVŞEHİR HACI BEKTAŞ VELİ ÜNİVERSİTESİ 0000-0002-9672-8308 Türkiye
Erken Görünüm Tarihi 26 Haziran 2024 Yayımlanma Tarihi 28 Haziran 2024 Gönderilme Tarihi 2 Şubat 2024 Kabul Tarihi 20 Mayıs 2024 Yayımlandığı Sayı Yıl 2024 Cilt: 20 Sayı: 2
Kaynak Göster APA Bozpolat, C. (2024). SOSYAL MEDYA ETKİLEŞİMİ, İÇERİK KALİTESİ VE SOSYAL MEDYA DÜRTÜSELLİĞİNİN ANLIK SATIN ALMA DAVRANIŞINA ETKİSİ: ÜRÜN KATEGORİSİNE ÖZGÜ BİR ARAŞTIRMA. Uluslararası Yönetim İktisat Ve İşletme Dergisi, 20(2), 437-461. https://doi.org/10.17130/ijmeb.1430842
Download or read online: Click here